Would you buy a list like this? (Direct Mail)

13 replies
I'm on this guys email list and he sent a pitch for buying some of his database. This is his sales letter (absolutely no affiliation here): 5,000 Database

What struck me was how cheap it was (unlimited use, really?), which makes me suspect his names are duff. I've bought 500 (one time use) names from him before with a whopping 1 sale (0.2% response) - selling them HIS own product that I'd bought a license for, with his photo on the mailing. And I asked to make sure the names hadn't bought the product I was selling already. I was expecting upto a 2% response based on all this, possibly more.

Now I don't want to sell him down the river either, that was my first attempt at direct mail, and I'd LIKE to think his list was legit and it was just my rookie mistakes.

Here are possible mistakes I made, looking back:

1) It directed people to log on to a website. No return envelope and no payment slip included.
2) The included in the license A4 teaser mailing was in a normal envelope (not necessarily a mistake, just telling you what it was)

Well I can't think of any more factors it could have been. If I remember more then I'll update the post.

But my question is, based on this information, what do you think of the deal of a list of names he's offering?

I'd appreciate your feedback, I want to turn to direct mail properly now (I've been doing online), so it could be an OK place to start if it's legit. It's just so cheap though compared to list-broker prices.

Thoughts?
#buy #list
  • Profile picture of the author MrFume
    I'd say you will get about 0.2% response - this is why he is selling it to you it is a burnt list. You might be able to turn it around if you promote a decent product with vastly different copy but just from the description you give i would look elsewhere - what is the point of flogging a dead horse?
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    • Profile picture of the author savidge4
      My own personal thought here... depending on the commission on the sale, I might have sent a mailer to the 500... got the results, and changed the mailer and again get results, and I might even do it one more time.

      To say that you did it once and that it was a failure... is a failure in itself
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      • Profile picture of the author ewenmack
        Real mailing list managers don't turn them into
        a biz opportunity and oversell it.

        They give just the facts for street-smart list renters,
        as shown here...Media Search

        Best,
        Doctor E. Vile
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  • Profile picture of the author Claude Whitacre
    Originally Posted by myattitude View Post

    I'm on this guys email list and he sent a pitch for buying some of his database. This is his sales letter (absolutely no affiliation here): 5,000 Database

    What struck me was how cheap it was (unlimited use, really?), which makes me suspect his names are duff. I've bought 500 (one time use) names from him before with a whopping 1 sale (0.2% response) - selling them HIS own product that I'd bought a license for, with his photo on the mailing. And I asked to make sure the names hadn't bought the product I was selling already. I was expecting upto a 2% response based on all this, possibly more.

    Now I don't want to sell him down the river either, that was my first attempt at direct mail, and I'd LIKE to think his list was legit and it was just my rookie mistakes.

    Here are possible mistakes I made, looking back:

    1) It directed people to log on to a website. No return envelope and no payment slip included.
    2) The included in the license A4 teaser mailing was in a normal envelope (not necessarily a mistake, just telling you what it was)

    Well I can't think of any more factors it could have been. If I remember more then I'll update the post.

    But my question is, based on this information, what do you think of the deal of a list of names he's offering?

    I'd appreciate your feedback, I want to turn to direct mail properly now (I've been doing online), so it could be an OK place to start if it's legit. It's just so cheap though compared to list-broker prices.

    Thoughts?
    You mean you actually made a sale?

    You were mailing to a list that has been sold, probably to hundreds of other people....all making the same offers (because re-sale rights came with the list)...and there was still someone that bought?

    That's actually pretty encouraging.

    Never buy a mailing list from someone who is selling the same list to hundreds of others..all selling the same products.

    Of course, it's for unlimited use....it's a dead horse...shoot it as often as you like.
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  • Profile picture of the author myattitude
    Thanks for the feedback guys, I really do appreciate forumers helping a stranger.

    Yeah I was suspect. To clarify, the first time I bought from him where I made the one sale, it was a one-time allowed use, meaning I couldn't mail them twice, with seeded addresses to track any multiple attempts. Different deal to this.

    But this offer is indeed for unlimited use, so thanks for the heads up, I take what you're saying that it's a dead horse and if they were quality names then he'd keep them for himself.

    So I guess the next question then is where DO you get a quality mailing list from? No flogging me similar lists to this guy please lol, I've wised up now! But I'd like to sell make money online as well as philosophy. Any pointers?
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    • Profile picture of the author ewenmack
      Originally Posted by myattitude View Post


      So I guess the next question then is where DO you get a quality mailing list from? No flogging me similar lists to this guy please lol, I've wised up now! But I'd like to sell make money online as well as philosophy. Any pointers?
      That link I gave you before.

      Then type in business opportunity buyers and here's the list which comes up...

      Media Search

      I wrote a whole post about what to look for in a mailing list.

      Best,
      Doctor E. Vile
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      • Profile picture of the author myattitude
        Originally Posted by ewenmack View Post

        That link I gave you before.

        Then type in business opportunity buyers and here's the list which comes up...

        Media Search

        I wrote a whole post about what to look for in a mailing list.

        Best,
        Doctor E. Vile
        Thanks, I just did a search an interestingly: http://i.gyazo.com/f47d4f0abe426c9a087c373a274d5a93.png
        That's the guy selling the list in the OP!

        Wouldn't the people selling those lists to the brokers also be selling their leftovers though?
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  • Profile picture of the author Jacomara
    Nobody is going to sell a goldmine for that little. Run away, I think you got very lucky with that one sale.
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    • Profile picture of the author myattitude
      Originally Posted by Jacomara View Post

      Nobody is going to sell a goldmine for that little. Run away, I think you got very lucky with that one sale.
      I tend to agree, thank you. So where do you get a first list of quality from?

      That website ewenmack linked is buggy as heck and looks even more scammy than the first one. I get it that you build your buyers lists as you make your sales, but I just want a quality foothold already!
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      • Profile picture of the author ewenmack
        Originally Posted by myattitude View Post

        That website ewenmack linked is buggy as heck and looks even more scammy than the first one. I get it that you build your buyers lists as you make your sales, but I just want a quality foothold already!
        That link may be buggy because it was the mobile version I linked,
        here's the desktop version...Mailing List Finder -- Search & Compare Mailing Lists

        The questions you ask suggest some schooling up
        to the world of lists, so you save yourself losses.

        Here's a video to help you get up to speed...


        Best,
        Doctor E. Vile
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  • Profile picture of the author myattitude
    Anyone? Pretty please?
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  • Profile picture of the author myattitude
    Thanks for that ewenmack, I'm watching it now.

    Bob Ross, I'm looking for quality mailing lists for the niches of make money online and self improvement.
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