What struck me was how cheap it was (unlimited use, really?), which makes me suspect his names are duff. I've bought 500 (one time use) names from him before with a whopping 1 sale (0.2% response) - selling them HIS own product that I'd bought a license for, with his photo on the mailing. And I asked to make sure the names hadn't bought the product I was selling already. I was expecting upto a 2% response based on all this, possibly more.
Now I don't want to sell him down the river either, that was my first attempt at direct mail, and I'd LIKE to think his list was legit and it was just my rookie mistakes.
Here are possible mistakes I made, looking back:
1) It directed people to log on to a website. No return envelope and no payment slip included.
2) The included in the license A4 teaser mailing was in a normal envelope (not necessarily a mistake, just telling you what it was)
Well I can't think of any more factors it could have been. If I remember more then I'll update the post.
But my question is, based on this information, what do you think of the deal of a list of names he's offering?
I'd appreciate your feedback, I want to turn to direct mail properly now (I've been doing online), so it could be an OK place to start if it's legit. It's just so cheap though compared to list-broker prices.