However, I get the impression that the only service to convince businesses seems to be getting ranked in Google. I personally don't feel comfortable in the SEO field and I would not feel comfortable taking money for providing a service that does not (and cannot) guarantee success. For example, I can follow all the best practices of SEO, but at the end of the day I cannot guarantee a client that their website will get ranked. This is why I want to stay away from offering SEO as a service. Now doing a lot of research on my competition in my area, all of the web design agencies offer SEO as a service.
Therefore, I was confused as to which direction I should go. I am personally very interested in building websites with high conversion rates. I have read and learned a lot about conversion optimization.
So my question being, would I be able to do well by being a web design agency without offering SEO as a service. If yes, than how would I cold call a business or do an in-person meeting and convince them that the website I build for them (one that has a high conversion rate, mobile friendly) will help them grow their business.
Or is there any other type of additional service that I can offer businesses (besides SEO), that compliment the website and help improve their business.
Will appreciate your replies.