Lead Generation - using Twitter

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Hey Offliners!

So for those of you that don't like cold calling (I do) I just learned how to use Twitter to get your brand out in the local market and have people calling you.

I recorded a podcast with Ashley Stalnaker who explains how and why to use Twitter.

Before this interview, I really didn't see value in using Twitter for local consulting, but I get it now.

I still think cold calling is the way to go, but if you're not gonna do it then this may be a nice alternative. Check out my site for the interview...

Good luck!

Mark
#offline marketing #generation #lead #twitter
  • P.S. Are any of you using twitter to get more leads. If so PM me.im interested in learning more.
  • In my opinion Twitter is almost useless in generating leads directly for the majority of businesses. Could be good for customer retention but my preference for twitter is blogger out reach, news, and part of a content marketing strategy. It's more about authority, trust, outreach and relationship building that could help you in other ways.

    The people I know that have used twitter for lead generation, usually have super low price points, and they have mediocre success. It's not for everybody, that's for sure.
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    • Yeah, good point for sure; however, I never thought about a few good points that were made in the interview. For example, to your point, you can use twitter to position yourself and your brand by engaging with people who have good influence in your local market. Using Twitter you can get people who you otherwise couldn't reach to know like and trust you therefore referring you out.

      Ashley gave an example of how she tweeted to a local following she has about her sister's tax business and generated leads instantly. Just little things I had never though of before.

      I definitely learned a few things I didn't know before. When you think about these local businesses spending money on branding and awareness via TV and Radio, they are dropping some serious loot. I have clients spending 40K+/mo on TV (keep in mind I live in a major market) and I feel having a good Twitter campaign, and following some of those etiquette rules Ashley was talking about, may be a good cheaper alternative to TV/Radio. Let's say you get an endorsement from someone local who retweets a post or just posts something about your local business, it's like an endorsement from someone who may have thousand of loyal followers. Some pretty good ideas at least...I have to learn more, but it was a good start.

      I agree with you though, it's definitely not a fast process at least until you build a good following; however, for those people that aren't doing much in the way of lead generation, this is better than nothing and a good way to get people to notice you that may not otherwise.

      Thanks for your feedback.

      Mark

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