Business citations and Google local?

8 replies
How important would you say citation reviews(insider pages, merchant circle, kudzu, superpages, yelp, etc) are currently in the ranking process for Google Local? Are there certain citation reviews that you think hold more weight in ranking locally?
#business #citations #google #local
  • Profile picture of the author freelanceronline
    many important thing is Citations as much as you can + Reviews + KML map + check for Bad NAP citations for your biz to get penalty... cleanup those bad nap citation with correct info... geotagging pictures and youtube videos.
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  • Profile picture of the author iAmNameLess
    They aren't nearly as important as your actual google reviews. Yellow pages and yellowbook listings with reviews hold a bit of weight, probably more so than yelp. One signal that I believe in 100% that people don't talk about is the ratio or spread of the amount of reviews you have. If your google listing has 10 reviews, you should have about 15 reviews scattered on the net.
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    • Having a good base of solid citations with the right NAP is still important. But building tons of extra citations won't move the ranking needle like it used to.

      So I'd use Moz Local - for 89 I think it's a no-brainer.

      Then I'd get maybe a couple of good direct industry citations OR city directory citations.

      More of the algo now is weighted toward onsite SEO and other organic factors, so I would put more energy there. And make sure you are doing LOCAL SEO, not just regular SEO.
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      • Profile picture of the author shadow92
        Originally Posted by iAmNameLess View Post

        They aren't nearly as important as your actual google reviews. Yellow pages and yellowbook listings with reviews hold a bit of weight, probably more so than yelp. One signal that I believe in 100% that people don't talk about is the ratio or spread of the amount of reviews you have. If your google listing has 10 reviews, you should have about 15 reviews scattered on the net.
        Originally Posted by Catalyst eMarketing View Post

        Having a good base of solid citations with the right NAP is still important. But building tons of extra citations won't move the ranking needle like it used to.

        So I'd use Moz Local - for 89 I think it's a no-brainer.

        Then I'd get maybe a couple of good direct industry citations OR city directory citations.

        More of the algo now is weighted toward onsite SEO and other organic factors, so I would put more energy there. And make sure you are doing LOCAL SEO, not just regular SEO.

        These guys ^ listen to them.

        Google is all around weighing heavily on the on-site factors. But be careful for over optimization. I would venture to say that 9/10 "seo guru's" here manage websites suffering from over optimization.

        I have a website in a very competitive market, ranking #1 for an 80K/mo keyword. It dropped down to the 2nd page for several months. My keyword density was at 2.1%-2.6% on most pages. I added unique content to over 100 pages of the website and what do you know. #1 again.

        Keyword percentages are not something I would advise you to build a page around, but keep them in mind.

        Google wants relevant pictures, a nice long page that's not clogged with internal links and keywords, and original content. Combine that with some nice clean, relevant, links with low OBL's and you're in the gravy for organic ranking.

        And like mentioned above. Organic factors are hitting important spots with local rankings right now.

        I'm no expert, this is just my personal experiences.
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        • Profile picture of the author 9999
          So I'd use Moz Local - for 89 I think it's a no-brainer.
          Moz Local says it's only for USA, to bad it isn't for Canada as well.
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  • Profile picture of the author bosanci28
    I know that the more citations you have the better,but what will be the best software to check for duplicate or bad citations?

    Thanks
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  • Profile picture of the author NateOlsen
    Software isn't reliable when finding duplicates, This is one of those jobs or tasks that human is far better than software. You can always Google the phone number and it will help locate wrong info but you still have to manually go in each one and check it!
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  • Profile picture of the author PBMax
    For local?

    Moz Local + every page on your site designed to help a potential client = win!

    Plus, Google My Business page. Facebook is also an obligatory.
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