1. First step, offering a free report on how to up sales and profits (send via US Mail).
2. Send the free report as part of a "shock & awe" package. The end-game of the free report is offering a free consult (about what marketing problems they're experiencing and how to fix/help them).
3. Follow up with a phone call to make sure they received the free report and see if they have questions.
4 through whatever. Alternate phone calls and direct mail pieces with the intent of getting the prospect on the phone with one of our marketing consultants.
OK, so any "magic" phrases to cut through objections in order to get prospects to do the free consultation?
Thank you for any input!