I need SERIOUS help - My business is way out of line
A little backstory first..
Like many, I practice in the Digital Marketing arena. I started my business about a year ago and have built it since then.
I'm writing this because I need help, advice, something. I feel like I'm just doing burnouts. Don't get me wrong, I have made a nice chunk of money from this business, and have several clients that pay me 5 figures/month. But it still does not feel right. Financially, my business is doing alright. But when you look at things, it's a complete mess.
I have one assistant who does the work I can't get to. Answering phones, emails, making calls to set appt. times etc...
I have a guy who handles all my coding. And makes small revisions to the websites.
The rest is outsourced. And believe it or not...the outsourcers are the only reason I'm able to keep these large accounts. It makes me very nervous that everything is heavily relied on my OUTSOURCERS!
As I said, I have several large accounts. The past few months have been really hard, like I said I feel like I'm just doing burnouts and never really catching traction. Today I took the time to sit down and really look at my company as a whole. When I look at it from the top it's a freakin mess. There is no schedule, no rhyme or rhythm to things. Some days we're emailing some days we're calling nothing is consistent. There have been many campaigns that we started, invested $$$ in, and never even followed up besides those who contacted us. All because ultimately....there is no sequence in my business.
I know it's my fault. I'm inexperienced in running a business of this size.
Like I said, yes we do well on paper. But from the big picture, it's only because of a handful of clients. This worries me. I did a lot of thinking today, but need your advice guys.
I'm considering narrowing in on ONE niche. I know the niche well and that's were my big clients are. I'm thinking of re-designing the website to reflect this change. Instead of offering 'services' I want to offer solutions to issues that people in this particular niche face when it comes to marketing. I want to use my big client's as my backing in this industry, they're 10M+/yr clients, nothing huge but decent size.
I also want to start someone on emailing prospects every day, at a much higher volume than what we're doing now. Currently, on a good day we send 300-400 emails. This number should be at least 1k-1,500.
I don't have anyone for calling. I'm decent at it but not good enough to pay and train someone on the subject. This is definitely my weak spot. So do I dedicate myself to calling every day for a couple hours to begin the learning process? or hire a trainer to train my VA?
It was when I was looking into hiring a company at $4k/mo to handle all of my outbound marketing when I took a look at what I was actually doing. This is how I knew my business is not a strong one at all. I have no internals to my company. Things need major change.
I always thought at one point things would just take off and all issues would diminish as the business made more $$$. This is not the case at all. I need to take action to fix this business and start generating more leads. I have worked way too hard for this to burn.
Just looking for advice from those who have been through this. I know I'm talking in circles here and I apologize. I'm very frustrated and honestly scared. I have never had anyone to go to for advice or help so this is really my first cry for help. I'm taking full advantage of it.
Thank you!
HOW TO QUIT YOUR BORING JOB AND START MAKING MORE CASH MARKETING FROM YOUR HOME!
http://needbucksnow.com/
JOIN MAXBOUNTY TODAY AND I'LL SHOW YOU HOW I'M FINALLY MAKING MONEY ONLINE USING PPC!
http://www.needbucksnow.com/top-cpa-offers/
"If you think you're the smartest person in the room, then you're probably in the wrong room."
"If you think you're the smartest person in the room, then you're probably in the wrong room."
Recognize reality even when you don't like it - especially when you don't like it.
â Charlie Munger
Austin Marketing, Graphic Design and Organic SEO
"If you think you're the smartest person in the room, then you're probably in the wrong room."
25 Guidelines For Massive Affiliate Success - Whether you are a beginner or an expert, read these principles and refer back to them many times
"If you think you're the smartest person in the room, then you're probably in the wrong room."
"If you think you're the smartest person in the room, then you're probably in the wrong room."
"If you think you're the smartest person in the room, then you're probably in the wrong room."
Join or use my translation group! All languages!
https://www.facebook.com/groups/134837913843675/
Join or use my translation group! All languages!
https://www.facebook.com/groups/134837913843675/