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Round 2 - Door hangers and SMS

by PBMax
7 replies
Thanks all for your help with my last thread. Here's what I'm thinking for the restaurant...
  • Door hangers with a coupon/deal on them hung in the richer neighborhoods still within a stone's throw from the restaurant.
  • Looking into SMS/text messaging deals to loyal clients/new sign-ups (got the idea from Warrior jamesfreddyc.)

Still also liking flyers on windows. It's a pizza place and competing online with the giants is just throwing money away - I gotta get in people's faces!
#door #hangers #round #sms
  • Profile picture of the author ewenmack
    You can go to companies which are already spending heavily on advertising,
    who have your clients ideal customers and offer
    whatever deal they can offer to their customers.

    Your client can offer a better deal now because
    he has no advertising costs.

    The advertiser now has a better offer to advertise.

    Best,
    Doctor E. Vile
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    • Profile picture of the author PBMax
      Originally Posted by ewenmack View Post

      You can go to companies which are already spending heavily on advertising,
      who have your clients ideal customers and offer
      whatever deal they can offer to their customers.

      Your client can offer a better deal now because
      he has no advertising costs.

      The advertiser now has a better offer to advertise.

      Best,
      Doctor E. Vile
      So the equivalent to using Spyglass on a competitor's backlinks. Just steal what they have and cut in line when the customer walks up?

      It could work, but in this instance, the restaurant has no real comp in the area. It really suffers from poor location within an amazing neighborhood.
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      • Profile picture of the author ewenmack
        Not like that at all.

        Example: A video hire company offers your clients great offer
        as part of their offer.

        A carwash company does the same thing.

        A high end dress shop offers a free silk scarf to give to the women owners
        at a Mercedes dealer..

        Disney offers their merchandise to fast food chains.

        All complimentary, never competing.

        Best,
        Doctor E. Vile
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        • Profile picture of the author PBMax
          Originally Posted by ewenmack View Post

          Not like that at all.

          Example: A video hire company offers your clients great offer
          as part of their offer.

          A carwash company does the same thing.

          A high end dress shop offers a free silk scarf to give to the women owners
          at a Mercedes dealer..

          Disney offers their merchandise to fast food chains.

          All complimentary, never competing.

          Best,
          Doctor E. Vile
          Ah. Cross-promotion. Gotcha.
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  • Profile picture of the author nesterdwarf
    PBMax,

    1000 years ago, I managed an independent pizza restaurant so I might be able to offer some suggestions.

    In regard to door hangers, they will work and the returns are pretty predictable once you get some experience with them. Are you also putting these offers on the delivery/carry-out boxes? Keeping the current customer's coming through the door is much easier than getting new ones. Current employees are usually the best candidates for hanging them, at least to start out. I used to have delivery drivers come in an hour or two early and hit some local neighborhoods. Pointing out the benefit to them of more orders in a more concentrated area which equals more tips per hour usually did the trick

    I'm certain that text marketing would work well with this market, but have not had direct experience with it. Have a look at your PM's and I can offer some help getting text marketing setup for you.

    ND
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  • Profile picture of the author Skystar
    Wanna talk about innovative pizza marketing?

    Two brothers in Eagleton CO (?) opened a pizza joint and was doing great until Domino's came to town and put a full-page ad in the Yellow Pages. The brothers couldn't afford a similar page, so they came up with this ad: "One-half off our pizzas if you bring in a Domino pizza Yellow Page ad" Wasn't long before all the Domino Yellow Page ads were ripped out of every phone book in town!
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    • Profile picture of the author nostahl
      Originally Posted by Skystar View Post

      Wanna talk about innovative pizza marketing?

      Two brothers in Eagleton CO (?) opened a pizza joint and was doing great until Domino's came to town and put a full-page ad in the Yellow Pages. The brothers couldn't afford a similar page, so they came up with this ad: "One-half off our pizzas if you bring in a Domino pizza Yellow Page ad" Wasn't long before all the Domino Yellow Page ads were ripped out of every phone book in town!
      feindish!
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