How To Get Traffic For Local Clients

6 replies
I'm noticing more people using Adwords to drive traffic to their client sites because paid traffic is more dependable and measurable than using SEO alone.

But what if you've lost your Adwords account?

I'm looking for proven ways to get traffic to client sites. Free or paid is fine. I want to set up a blueprint that I can hand off to my helper and then handle the paid traffic myself. I can use Facebook, though I haven't much yet. I'm in good standing with Bing, too.

Any suggestions on what's working now would be appreciated. Any course recommendations that are based on long term tactics would be appreciated, too.

Thanks in advance.
#clients #local #traffic
  • Profile picture of the author jamesfreddyc
    Probably a better question in a non-Offline forum section.

    It's pretty straight forward but as with anything there's a learning curve. What are you driving traffic to? That's your starting point before considering traffic source(s). I think in general you drive traffic to the start of your sales funnel and then process them thru --- it can be short or long (an immediate sale, a webinar, a series of videos, etc...).

    Just some quick thoughts:

    1. BingAds: understanding keyword selection, research, and testing.
    2. Landing/Squeeze Pages: LeadPages.net has great stuff. You can just use their webservices to build them or if you have tech expertise you can just download and modify their free content (there's a ton of it).
    3. List building. Seems to be the typical approach: capture contact info then follow up offers. Drip campaigns, immediate sales, subscription offers, or just straight-up lead generation --= it's all in what you intend to do.

    I've dabbled in it, by no means an expert, but I have a good understanding about the options. All just from taking time to explore and learn on my own --- definitely a cost in time and or money if you just want to learn from a course. PM me for a possible referral to a course that might help.
    {{ DiscussionBoard.errors[9722027].message }}
  • Profile picture of the author Joe Stewart
    I guess I wasn't specific enough. I have experience with PPC, but not as much since I lost my Adwords account. There seems to be a trend of people using SEO, Adwords, Facebook, Craigslist, other cassified ad sites, YouTube, etc to generate leads for their clients.

    I guess I'm asking "what's working now" and for any other alternatives I didn't mention above.

    Joe
    Signature

    My New "Share All" Blog Is Coming Soon! Online & Offline Marketing, More!

    http://www.UnCENTSored.com

    {{ DiscussionBoard.errors[9722209].message }}
    • Profile picture of the author savidge4
      Out of left field I will reveal what works for me. Yahoo. It is worth every and any penny you spend.

      The "complication" with a Yahoo listing isn't so much the price.. again it is worth what every you pay 10 to 100 fold easy. Its getting your site into a position that will pass the manual inspection to be included.

      I develop local market brick and mortars mostly, so the inspection process is pretty straight forward. its when you have a site that is less about the content and more towards lead generation etc, that they will deny you. ( you loose the listing fee if they deny you by the way )

      Another "working" avenue is getting a DMOZ listing. Depending on the category it CAN take for ever to get listed. However once you do get listed, and sort out your description, this too can be a gold mine. Of all the search engine listings I shoot for DMOZ is without question has the best overall conversion. Google may have traffic, but the likes of AOL that use the DMOZ listing, produce far greater conversion per visit. ( somewhere in the 3 to 1 category )

      and Facebook... wow, get on the boat man. Once you get a system down and can target correctly, I personally don't think there is anything better.
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[9722507].message }}
      • Profile picture of the author jamesfreddyc
        Originally Posted by savidge4 View Post


        I develop local market brick and mortars mostly, so the inspection process is pretty straight forward. its when you have a site that is less about the content and more towards lead generation etc, that they will deny you. ( you loose the listing fee if they deny you by the way )
        Just an FYI regarding this issue.... LeadPages has a great "AdWords Template" or "PPC Template" (can't remember the actual name) html template that is a great option for the above issue that savidge brings up. It basically emphasizes the top of the page for lead capture but has all of the content that search engines and PPC networks like to see below the fold down the page.

        It's actually a free download they provide. I liked it so much that I took it and modified it for use as my entire home page. It works very well. Optimized for mobile too! Meaning it just works on any device right out of the box with minimal coding required.

        The bulk of the effort was plumbing the info capture to the backend database (we just do this stuff in house anyway so it wasn't a big deal for us, but it might be too much to handle for those not into the development end of stuff).
        {{ DiscussionBoard.errors[9722528].message }}
      • Profile picture of the author Joe Stewart
        Originally Posted by savidge4 View Post

        Out of left field I will reveal what works for me. Yahoo. It is worth every and any penny you spend.

        The "complication" with a Yahoo listing isn't so much the price.. again it is worth what every you pay 10 to 100 fold easy. Its getting your site into a position that will pass the manual inspection to be included.

        I develop local market brick and mortars mostly, so the inspection process is pretty straight forward. its when you have a site that is less about the content and more towards lead generation etc, that they will deny you. ( you loose the listing fee if they deny you by the way )

        Another "working" avenue is getting a DMOZ listing. Depending on the category it CAN take for ever to get listed. However once you do get listed, and sort out your description, this too can be a gold mine. Of all the search engine listings I shoot for DMOZ is without question has the best overall conversion. Google may have traffic, but the likes of AOL that use the DMOZ listing, produce far greater conversion per visit. ( somewhere in the 3 to 1 category )

        and Facebook... wow, get on the boat man. Once you get a system down and can target correctly, I personally don't think there is anything better.
        Yahoo Directory is closing on December 31st.

        The Yahoo Directory -- Once The Internet's Most Important Search Engine -- Is To Close
        Signature

        My New "Share All" Blog Is Coming Soon! Online & Offline Marketing, More!

        http://www.UnCENTSored.com

        {{ DiscussionBoard.errors[9722738].message }}
        • Profile picture of the author savidge4
          Originally Posted by Joe Stewart View Post

          They are not closing... It still is unclear as to "what" will happen at the end of the year, but they are far from disappearing. There are no known partnerships with Bing or Google that I have read about in regards to search. I personally have been told that my accounts will be upgraded to new account types, and they will say nothing more.

          I am banking on the idea that Yahoo may have a long awaited ace up their sleeves. And looking at some of the local ( as in USA ) and international patents in recent years, things look like they might get interesting.
          Signature
          Success is an ACT not an idea
          {{ DiscussionBoard.errors[9723529].message }}

Trending Topics