Barber shop value in a web marketing plan?
During one of my last appointments set-up with leads I have been through a barber shop.
I usually always am sure about what I do and how useful would be for a company my services ( I do web design+SEO+online advertising and other things which makes the company earn more customers).
One of my biggest mistakes (I just started since a few months) is taking mom&pop businesses and I really think that I should move to higher ticket clients ASAP.
Anyway, during one of my last appointment I struggled on with a really tormenting doubt.
Would a web marketing plan be useful for an average barber shop?
The client didn't really get the value of what I was proposing him on the failed barber appointment but, did I?
I mean in my 1 million people city there are thousands of barber shop and getting on the first positions of google against them would be really hard.
Plus, the ones who needs their hairs cut off really go through a website? Or do they just check the nearest one on google maps (like I do) and go there?(maybe I'm viewing the things as an individual and not as mass of people?)
I was planning to let him offer a particular plan for university students which would let them have a discount if they gone to the barber shop on a particular day of the week but I still have some doubts about the efficiency of this strategy.
Maybe I'm getting all these self mental complex because I never made a web marketing plan for a Barber shop and I usually really care alot about the results of my customers.
I would like to let you know that each plan that I developed has always worked perfectly for my clients so it's not something coming out of my mind due to inexperience.
I just want to know if you had any previous experience with a Barber shop or what do you do when you feel that your plan would not be the best for a particular company.
Thank you in advance Warriors.
Andrea Rillo
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