Anyway, as he continued to talk he told me he and the partner who was sitting there were contemplating their next move after having tried so many things that got them no leads and this latest flop. It was a $7,000 media buy that got them no leads, not one phone call.
Now I'm not a copywriter and I'm learning local marketing but after seeing their ad piece I understand why they didn't get any calls.
If I recall (this conversation happened a couple months ago but since they were not spending ad dollars I am now posting), they were looking for financial advisors from around the country who would be willing to write business through their office. They were willing to pay each licensed agent 25k or 50k as a bonus for signing up. I can't remember the exact amount but anyway it was cash money that they could use any way they liked.
The business owners know that a good advisor could bring them millions, I was told, so their offer was like a drop in the bucket.
This conversation made me realize first hand that the financial market has a lot of moolah passing through it and providing these folks quality leads can be quite profitable.
Anyway, I am attaching the ad piece without their info (sorry guys...well, not really) so that you can chime in if you like with suggestions of how you may get them leads, either licensed agents or retirees who may want to call them up asking about their investment products like CD rates (this one may be a bit vague since rates change and are not like they used to be).
The bottom line is, what would you do to get their phone ringing with prospects, either licensed agents are folk who want a return on their money?