I'm having problems landing my first local SEO client... Here's what's going on.
I can fulfill the work since I've practiced on a few of my sites... But I'm not sure what I'm doing wrong in the sales process.
I want to say it's somewhere between qualifying to ensure they're capable of paying for it, and also finding ways to make it profitable for the end user.
Obviously SEO takes awhile... but do you promise profitability when you sell this service? Maybe I'm still trying to understand what all the customer expects...
How do you manage expectations?