Would you critique my 15 second pitch?
Who's the target?
I am currently targeting restaurants who need services for exterior maintenance. We do in-house pressure washing, parking lot maintenance, and pretty soon lawn care.
Our service is for the restaurant who understands that we not only charge for the work being done to a high standard, but we also make it to be one less thing they have to worry about with guaranteed schedules in our maintenance programs.
What is their Pain?
Their pain point would be that contractors aren't reliable, and they can't service larger chains who have a ton of restaurants on a deadline. Where others fail, we succeed everytime.
Also, a lot of companies don't implement training in their business, which thus leaves just... BAD WORK at the facility. We also own state of the art equipment, whereas other companies do not.
Here is the 15 second pitch:
"Hi, My name is ______ from ______ and we offer complete exterior maintenance for year-long curb appeal. We do it differently by creating minimally invasive operations with guaranteed schedules, so you have one less thing to worry about in your busy schedule."
(option 1) "Would you like to know more?"
(option 2) "How is your company currently handling your exterior maintenance?"
Recognize reality even when you don't like it - especially when you don't like it.
â Charlie Munger