Cold Calling Statistics

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Hi everyone.

Later in the year we will be conducting a cold calling campaign. The idea is to try and pre-qualify each lead before we call them. This will include finding companies with the correct revenue, location, etc.

My questions is (and I know it seems pretty broad), based on trying to pre-qualify these leads as much as possible first, how many leads should a good telemarketer convert into a sale for every 100 calls? Or how many sales should he/she be achieving per week/month?

A very rough number will be appreciated so I know what to expect. If you need to know anything else about the campaign to provide an adequate answer please let me know.

Thanks, Luke.
#offline marketing #calling #cold #statistics
  • It depends on what you are selling, and who you are selling to.

    It's impossible to give an estimate based on what you've told us.
    • [ 2 ] Thanks
    • [1] reply
    • Sorry Claude!

      We will be (initially) selling SEO packages to companies that are either:

      1) Already within the first 10 pages of Google
      2) Have spent money on advertising on yell.com (or similar)
      3) Local companies that have the required budget (based on their revenue)

      Packages will be between $2,295 and $2,795 per month for 3 months.
      • [2] replies
  • Claude, IAmNameLess, thank you very much for your replies!

    This has given me a lot to think about, cheers again!
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  • How quickly y'all forget...I answered this question in detail two years ago:

    http://www.warriorforum.com/offline-...need-make.html

    Luke: you'll have to start with some assumptions. Then the data you assemble by doing will give you reality...and from that baseline you'll improve. Remember only 1 in 4 dials on average will reach a decision maker who can speak with you today.
    • [ 1 ] Thanks
  • instead of asking hypotheticals, just get on the phone a establish your own matrix.
    Look, you have to figure out how many failures you will need to make to get a success. Using your 100 calls, will only give you 20 owners to talk to +/-. If you are speaking with anyone other than the owner you are wasting your damn time. It is a contact sport, you have to set yourself up to win. Now out of the 20 or so owners, this is where your script testing comes into play. You need to gauge how many no's you get form owners before you get that yes. ONce you get the yes, change the script and start over again. See the results, rinse and repeat sort of. Once you have a solid script, then take your true numbers of yeses. SO out of 20 owners 2 have an interest, and out of 5 interested owners I am able to set 1 appointment with, and out of 2 appointments, I closed one deal. Now it becomes very simple to figure out how many failures it takes to make a sale.
    so basically, i am doing all this fast and in my head....but you will get my thought process...
    100 calls yields 20 owners and 2 interests . I need 5 owners to make and appt, so I need to talk to 50 owners or 500 calls. so i need to make 1000 calls to get 2 appointments, or 1000 calls to make a sale. Now that you have your basic matrix, you know exactly how many failures you need to make to get a positive. Then it is easy to scale your room. But you have to do the dirty work, as its your money that you will invest into a room. Or if you are doing it yourself, you need to know exactly what you need to. It is easier to work backwards in goal planning..... If you want 5 sales a week, you know exactly what needs to be done to get it.
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    Cold Calling Statistics

    Hi everyone. Later in the year we will be conducting a cold calling campaign. The idea is to try and pre-qualify each lead before we call them. This will include finding companies with the correct revenue, location, etc.