Bad deals? Bad providers? Bad clients? WHO CARES!!
but
it can make all the difference in the success or failure of your business
and
in the types of clients and paydays you attract.
16 years of full time experience dealing
with every kind of business and niche.
Just about every time I am asked to solve problems now
my QUESTION to the business owner is "Who cares?"
Some recent scenarios:
"Peter my web guy has not responded in 10 days"
"Who Cares?"
"Peter, my site got hacked and the host is doing nothing!"
"Who cares?"
"Peter they promised me higher rankings but no movement!"
"Who cares?"
I tell business owners they need to stop kidding themselves
and see that nobody cares unless they have a base motivation to care.
We can whine like babies when hostgator does not reply to our
hacked site for a week
but
WE chose to buy CHEAP CHEAP CHEAP hosting.
Do you think they give a rats ass if you leave?
You, one customer of a gazillion giving them a whopping $10 a month.
How about the web guy you graciously pay $69 a month to.
Ya he will lose sleep about your problems.
The SEO company that churns and burns
promises ranks that should make you 100k a year for $200
a month. Do you think they give a rats ass if you leave?
The day they ignored your email they signed 5 new clients.
Again everyone can get all pissy with me saying well they
should not promise what they can't deliver etc...
people should have ethics..
Yes they should! but most don't OR their ethics are relative
to what it costs them to be ethical that day.
This is simple human nature so don't shoot the messenger :-)
You can disagree with gravity if you want to
but its your head that will hit the pavement if you choose to jump.
I'm just warning you about gravity.
THE GOOD NEWS
You can't control them
but you can control yourself!
When you do important deals do them because you have some sort of leverage
and
cover your ass, don't assume someone else will do it for you.
I work with people I have leverage with.
I make sure that people that pay me have leverage with me.
Side Note: People will actually give you more money if they know they
actually matter to you in some real tangible way, not some warm
fuzzy vague way.
It's also one of the reasons I now engage in profit share partnerships
over just selling my services.
I think its fair I get a piece of the pie when I add millions to someones
bottom line and you know what? they think its fair too
and when I used to promise gains like this for a fee that was not relative
to the promised outcome their bullshit radar came out in full force.
For the important stuff I don't do deals with
people that have no real tangible reasons to care.
For the not so important stuff I accept that if
its a hell of a deal then good results
are the exception not the rule and that its on me
to cover my ass.
Hostgator wants to take a week to respond?
No worries I have backups and another cheap host that
I can switch to in 15 minutes.
A major client that owes me 25k and won't pay?
Rest assured I have the leverage to cost him 10 times that.
I decide to drop the ball on a major project?
Rest assured the deal has the clients ass covered in a way
that will cause me to sober up real quick!
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
"If you think you're the smartest person in the room, then you're probably in the wrong room."
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
"If you think you're the smartest person in the room, then you're probably in the wrong room."
"If you think you're the smartest person in the room, then you're probably in the wrong room."