Moderator note: This is somewhat of a duplicate thread. I originally posted in the main internet marketing forum thinking that maybe someone there would know what they're doing when it comes to this instead of just the same stuff there always is. I posted this again here, in the offline marketing section because many people that frequent this section actually know what they're doing and work with clients regularly.
Here's my original post:
'm looking for advice from those of you maybe more experienced in this area.
What I would like to do is have one list, but advanced segmentation. The list is specific to one website, which is the reason I do not want to have multiple lists for the same website.
This is how the ideal flow would be. Regular traffic through the site, and then they opt in through one of many lead magnets. They then are segmented based on the offer and have different autoresponder series based on that segment.
Lead Magnet #1 about SEO.."indoctrination series"..leads to an autoresponder series specific to the segment and then a trip wire product for SEO. Buyers then get segmented into a new buyer segment for this lead magnet.
Lead Magnet #2 about web design.."indoctrination series"...leads to an autoresponder series specific to web design and then a trip wire product related. Buyers get segmented into a buyers list for this product type.
Lead Magnet #3 about PPC..same as the previous 2 examples.
So how is this possible?
1.) I'm using aweber, and I realize I can segment based on the sign up form used, but that's about it. I do not know of a way to segment a list and then segment the autoresponder to the corresponding segment. I also do not know how to automate the segmentation of a specific segment of the main list.
2.) Let's say somebody is going nuts with content, they love everything they continue opting for various lead magnets under the same main list. They get an already subscribed message. How do they receive the magnet?
3.) If somebody is already subscribed and has been segmented, went through the process and eventually opt in for an additional lead magnet, is it possible to have that person skip the "indoctrination" series since they're already familiar?
I have a feeling most of the answers are going to be use separate lists. Fair enough, but there's a couple problems I have with that.
- If I use a separate list, it requires double opt in all over again.
- I still want a way to be able to segment not the list but the autoresponder series based on whether the lead has been subscribed to 1 list already and went through indoctrination.
- I don't want to have somebody opt in to 3 different lead magnets on the same day, and then get 3 of the same indoctrination series sent to them + 3 additional daily emails for the relevant engagement series. This is the main reason why I want to keep it under ONE list and have advanced segmenting so that doesn't happen, but then I have the issue of delivering the lead magnet.
The only possible work around I see... is if I use a subscribe on subscribe automation rule that sends everyone to the indoctrination list and just start the relevant autoresponder series 2 days later or something.
So I guess that leads me to a couple more questions.... Using a subscribe on subscribe rule, that should technically fix the indoctrination issue, but what happens if that subscribe has already been subscribed to the indoctrination segment/list through a separate lead magnet? Will it just not subscribe them to that list since they're already on it?
Will users have to confirm opt in on the second list that the rule is used for? So if I have list #1 and list #2... they opt in to list #1 and I have a subscribe on subscribe rule that they automatically be segmented to list #2 for indoctrination, will they have to confirm a second email as well or just the first?