Digital Marketing Salary

I would assume this is a survey of companies that have these positions. Companies that have an in house team instead of using another company that specializes in the area.

I would also assume if they included being self employed and start ups the number would be considerably lower, probably in the 20-30k/yr range for all the positions.

Obviously if you're the owner of a company, you stand to make much more.... or much less depending on where you are in your business.

Do you mean copywriting? Or do you mean being able to write content?
Could a journalist become a SEO specialist?

That's what I thought the difference was. But the salaries don't reflect that. Wondering why.

Shouldn't the specialist, the one being able to analyze and strategies be worth significantly more than the analyst or the strategist?

This very conversation is the reason I personally don't venture much into lead generation. I know that there are those of you reading this, that thrive in this aspect of the industry. Me personally, I just dont like messing with it.

The issue is, there are many types of "conversions" taking place here. From the perspective of SEO as it relates to generating traffic, what I would consider the PRIMARY conversion is the traffic itself. A person finding a listing in the serps and clicking on it.. the actual traffic generation is a conversion.

Then you get into the aspect of the end user clicking to make a call. filling out a form, or calling a trackable phone number. Again all 3 of these are forms of conversion. These forms of conversion typically fall out of the realm of SEO, and are generally the responsibility of the page designer or a CRO Specialist. Again ME personally, I look for and close clients with my "packaging" that allows me to position myself as all 3 of those separate positions ( SEO CRO Designer ).

The last conversion that takes place is obviously the sale itself. You send a client a verified 200 leads, and they close not a one.

• Im a SEO specialist, not an insurance salesman, I get traffic. I get the agent the needed traffic to bring the visitors to their site to produce 200 leads contacting the agent.
• I am a Web Designer that built the page that had all of the needed elements in place to take the traffic that has come to the site to contact the agent. I build websites, I don't sell insurance.
• I am the CRO specialist that took what the designer made, and made it better through testing and implementing changes that increased the overall conversion. that conversion being contacting the insurance agent. I don't sell insurance.

Here is the point. Between the actual link out on the search engine. The copy on the page itself. And the message within the call to action to get that end user to contact the insurance agent, there should have been more than enough pre-qualification. There should be no issue, that the calls that said agent are getting meet at the very least basic parameters to close the deal.

If the Agent isn't closing the deal, where does the responsibility lay? If the agent per se is the client of all 3 services mentioned above, which one can you pin point as the failed link? Obviously I am going to say none of the above... AND I am going to say the accountability for the lack of end conversion falls to the agent.

BUT is it left at that? I don't think so actually. Again the agent being the client to the 3 above stated services. the client laid out their goals and pre-qualification requirements. and we will assume that the 3 above mentioned services fulfilled those requirements. THIS is when a Marketing Consultant is needed to step in and look at the client side needs and determine exact pre-qualification needs to pass to the above stated 3 services, in order to adjust the message to get the end conversion results.

There is the information from this thread http://www.warriorforum.com/offline-...scription.html that comes into play. The Marketing Consultant at this point is the guy that needs to come in and overlook the whole process and see the needs of the client / agent, and communicate to the 3 services and correct the obvious and apparent disconnect.

The assumption here is that the client / agent hired the above 3 services and told them what HE wanted, the 3 service providers obviously did not fail, as there are 200 potential leads that have converted through the funnel multiple times to get to the client.

It becomes the targeting and the message of the funnel that needs to be looked at. More importantly it becomes a matter of correcting the perceived needs that the client thinks they have, and through the eyes of the 3rd party Marketing Consultant, getting to the true desired target and pre-qualification process that will in the end produce results.

I know what you are talking about, its the same as me. Using the most effective phrases to win business as opposed to winning ranking positions or webpage visits . We are on the same path and I was certainly never suggesting you weren't .

I AM suggesting there are way too many SEO people out there, companies included, who will take the easier , blinkered, option to the rankings and views, showing their clients look you've gone from page 4 to position 6 , look you've had XXXX page views in the last month and THEN blame the low conversions on the business failing to sell when its the SEO that is failing to deliver the correct visitors.

As you say, give the business the correct targeted visitors via SEO and they don't convert them then yes its more the businesses fault, give them non buyers/ tyre kickers or send the wrong visitor to the wrong type of landing pages (as so often happens via Google Ads click thrus) and its the SEO bods doing wrong.