Help with Lead Generation Conversion Rates

DABK

9 years ago

0,4,21

It depends on too many variables: keywords used, web page they land on, offer, etc.

Originally Posted by luke4

Hi all.

Just from traffic from Google, what do you think is realistic for the situation above?

Thanks,

Luke.

[ 1 ] Thanks
1 reply

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kirbymarketingconcierge

9 years ago

would you consider case studies for 1st few clients and track #'s?

just a thought.

Thanks
1 reply

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luke4

9 years ago

Originally Posted by kirbymarketingconcierge

would you consider case studies for 1st few clients and track #'s?

just a thought.

I would when the time comes of course. However, I thought a little research prior to starting would help. Even if I could get a percentage of the absolute minimum I should be achieving, from those who know more than me (many!).

Thanks
1 reply

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kirbymarketingconcierge

9 years ago

Originally Posted by luke4

I would when the time comes of course. However, I thought a little research prior to starting would help. Even if I could get a percentage of the absolute minimum I should be achieving, from those who know more than me (many!).

I'm getting ready to do it.

Thanks

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CageyVet

9 years ago

Ummm, if your Guaranteed Page 1 Rankings are legitimate...then you have your answer already just waiting for you. Just go and ask the dozens of clients that you have ranked on page 1 of Google to find out what their conversion numbers are like. You should know what rank the page is, the keyword, the search volume, and even how optimized the page is for conversions....

So you should have all of the data right in front if you already or at least enough data to create a reasonable conclusion to your question.

And you are right to assume there are more variables to consider....

But if you are "just" talking about on site conversion rates without any other factors and with a fairly reasonable optimized page(easy to read phone number, good and concise calls to action, on target page information, etc)...2%-15% conversion range is a decent top to bottom range.

Now if you factor in industry, competition level, nature of the service(emergency, medical, luxury, etc), sale funnel steps required, on page expectations, etc etc... that number can go up significantly.

In some industries customers want to see pricing, if you can not provide that on your lead gen page in an effective manner, your conversions will be much lower.

In some niches video explanations/samples are extremely helpful in conversions, if you are the only site on page one that uses a video, your conversions could go up alot.

If you are doing lead gen and every other site is owned by a company and they have discounts, specials, etc featured on their pages compared to you...then you might have lower conversions.

If you are in the industrial sector and you are the only site that actually has a "sales" type landing page, your conversions might be much higher than the other regular industrial information home pages.

A pulled out of the air rule of thumb...10-10-10...

10% CTR > 10% Conversion Rate > 10% Sale Rate.....

So 1000 searches > 100 CTR > 10 Calls > 1 Sale...anything better than that is pure gravy...LOL

Thanks
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I'm just an opinionated ******* Today!

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luke4

9 years ago

Originally Posted by CageyVet

Ummm, if your Guaranteed Page 1 Rankings are legitimate...then you have your answer already just waiting for you. Just go and ask the dozens of clients that you have ranked on page 1 of Google to find out what their conversion numbers are like. You should know what rank the page is, the keyword, the search volume, and even how optimized the page is for conversions....

So you should have all of the data right in front if you already or at least enough data to create a reasonable conclusion to your question.

And you are right to assume there are more variables to consider....

But if you are "just" talking about on site conversion rates without any other factors and with a fairly reasonable optimized page(easy to read phone number, good and concise calls to action, on target page information, etc)...2%-15% conversion range is a decent top to bottom range.

Now if you factor in industry, competition level, nature of the service(emergency, medical, luxury, etc), sale funnel steps required, on page expectations, etc etc... that number can go up significantly.

In some industries customers want to see pricing, if you can not provide that on your lead gen page in an effective manner, your conversions will be much lower.

In some niches video explanations/samples are extremely helpful in conversions, if you are the only site on page one that uses a video, your conversions could go up alot.

If you are doing lead gen and every other site is owned by a company and they have discounts, specials, etc featured on their pages compared to you...then you might have lower conversions.

If you are in the industrial sector and you are the only site that actually has a "sales" type landing page, your conversions might be much higher than the other regular industrial information home pages.

A pulled out of the air rule of thumb...10-10-10...

10% CTR > 10% Conversion Rate > 10% Sale Rate.....

So 1000 searches > 100 CTR > 10 Calls > 1 Sale...anything better than that is pure gravy...LOL

Thanks for your reply!

I will have a look through my old customers, but as far as i'm aware none of them are contractors or the like. Most of my sales come through the forum and are targeted more for internet marketers with completely different niches or ecommerce stores.

Thanks for the rough numbers. I'm going to aim for 5-10 leads per 1000 visitors as a benchmark in that particular industry.

Thanks

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savidge4

9 years ago

It depends entirely on the conversion ability of your page. there is a whole spectrum of services that look into this specifically; Conversion Rate Optimization ( CRO ) Learning what elements and in what order through testing is what will take your page from a 0% conversion all the way through the 20's 30's and up to a possible 80% conversion rate. ( not that 80% is truly expected. )

Originally Posted by luke4

Hi all.

I was pondering moving into lead generation for my clients, but I have a question for those who have done it and will have more knowledge on the area. I've read as many lead generation related threads as i could find on the forum, but i couldn't find the answer to this particular "problem".

I'd like to know how many leads are generated just simply for ranking a term high on Google. So when listed on page 1 (let's say position 3) for a local contractor keyword that has 1000 views per month, how many leads do you think will actually call up and contact the company? Let's assume that the page is a good one and optimised properly for lead generation.

I'm going to do some assumptions of my own:

1000 views per month at position 3 with roughly 10% click through rate. That's 100 views for the website per month. How many would you expect of those 100 to contact the company? I'm sure there are more variable to consider (hence the question).

Just from traffic from Google, what do you think is realistic for the situation above?

Thanks,

Luke.

[ 1 ] Thanks
1 reply

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CageyVet

9 years ago

savidge4...stop with the common sense talk now, I expect better from you.

Originally Posted by savidge4

It depends entirely on the conversion ability of your page. there is a whole spectrum of services that look into this specifically; Conversion Rate Optimization ( CRO ) Learning what elements and in what order through testing is what will take your page from a 0% conversion all the way through the 20's 30's and up to a possible 80% conversion rate. ( not that 80% is truly expected. )

Thanks
1 reply

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I'm just an opinionated ******* Today!

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savidge4 9 years ago

Originally Posted by CageyVet

savidge4...stop with the common sense talk now, I expect better from you.

Your right... throw up any ol page and when it doesn't work blame the failure to being sent bot traffic, and the market being saturated! and then find another niche.
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Freebiequeen1999

9 years ago

There are so many other variables with a service company IMHO

The staff who answer the phones - friendly, helpful, etc?

The reputation of the company itself - reviews, etc, connections, referrals - their "name"

Their pricing and offers themselves - especially in relation to their local competition

Thanks

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Smithwell

9 years ago

Hey,
I would like to suggest you social media, it is one of the greatest way to getting good and huge traffic to your business and generate leads.It gives you the chances to reach to audience,it is the primary goal of every business.

Some example of Social Media marketing:

1) Facebook
2) Twitter
3) Linkedin
4) Google+

Thanks
2 replies

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Rus Sells

9 years ago

I would like to suggest you learn how to properly participate on these forums and post replies that are relevant to the topic at hand instead of making a stupid suggestion that clearly implies that you want people to click you damn signature link! GET LOST if you think this is what your supposed to do on these forums!

Originally Posted by Smithwell

Hey,
I would like to suggest you social media, it is one of the greatest way to getting good and huge traffic to your business and generate leads.It gives you the chances to reach to audience,it is the primary goal of every business.

Some example of Social Media marketing:

1) Facebook
2) Twitter
3) Linkedin
4) Google+

Now here's an example of how to reply that offers some actual HELP.

Part of this equation is actually tracking calls either through goals or a call tracking number.

Trust me when I say, you can't BELIEVE any client who says they ask every single caller, "where did you find us", AND you can't trust that every caller they ask is telling the truth about it either.

Because of this any conversion tracking we attempt to do is always going to be inaccurate so we HAVE to get clients on board with proper conversion tracking or we are not only wasting our time but their money as well.

Currently I'm insisting that clients track properly or I don't take them as a client, it doesn't matter how big their account is either. Don't want to properly track? Then you aren't serious enough even if you have 5K per month.

Additionally there are so many factors it's really hard to pull some number out of the air in regards to percentages.

For construction its going to really depend on the niche as well. Is it an evergreen niche like plumbing which is an all year long service, or is it roofing which slows down in winter months if the city is up north?

See? Just to many variables to really give you an educated guess.

[ 1 ] Thanks
2 replies

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savidge4

9 years ago

Having the ability to "track" a lead is paramount. In SEO you have the ability to show an increase in traffic. In CRO you have the ability to show an increase in conversions. In Lead Generation, you simply have to show that you produced leads. If you are not "Tracking" those leads... then how are you going to show you produced leads?

WordPress plugins such as WPCALLCONVERSION - HELPING YOUR CLIENTS TURN WEB SITE VISITORS INTO CUSTOMERS is one hell of a start. I don't have specific numbers. But, comparing direct call leads to form leads... direct call leads end up with a far greater conversion.

If you do some research on Millennials or Gen X in terms of target audience, you will see there is a need for "Right Now" action. Phone conversions provide just that. and using the above plugin, gives you a method to tracking that.

*** I am in no way associated to the above plugin, the link is NOT an affiliate link. ***

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1 reply

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Success is an ACT not an idea

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Rus Sells

9 years ago

You are to kind linking to my Plugin! Thanks!

You are right about the Millennial's and Gen X! My daughter thinks a business isn't serious about their business if their web presence sucks or they don't have an easy way to get in touch with them.

Originally Posted by savidge4

Having the ability to "track" a lead is paramount. In SEO you have the ability to show an increase in traffic. In CRO you have the ability to show an increase in conversions. In Lead Generation, you simply have to show that you produced leads. If you are not "Tracking" those leads... then how are you going to show you produced leads?

WordPress plugins such as WPCALLCONVERSION - HELPING YOUR CLIENTS TURN WEB SITE VISITORS INTO CUSTOMERS is one hell of a start. I don't have specific numbers. But, comparing direct call leads to form leads... direct call leads end up with a far greater conversion.

If you do some research on Millennials or Gen X in terms of target audience, you will see there is a need for "Right Now" action. Phone conversions provide just that. and using the above plugin, gives you a method to tracking that.

*** I am in no way associated to the above plugin, the link is NOT an affiliate link. ***

Thanks
2 replies

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Review Sentry

Dotcomcodex

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savidge4

9 years ago

Originally Posted by Rus Sells

You are to kind linking to my Plugin! Thanks!

You are right about the Millennial's and Gen X! My daughter thinks a business isn't serious about their business if their web presence sucks or they don't have an easy way to get in touch with them.

You cant link to your plugin... BUT I CAN! and will continue to do so. I have a client that is converting 40% of their traffic right now. No question that level of success is directly related to using your plugin.

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Success is an ACT not an idea

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Sniper9

9 years ago

Originally Posted by Rus Sells

You are to kind linking to my Plugin! Thanks!

You are right about the Millennial's and Gen X! My daughter thinks a business isn't serious about their business if their web presence sucks or they don't have an easy way to get in touch with them.

Hi Rus,

Is there a place (webpage, support area, contact e-mail) for WPCallConversion where I can pose a question about the software before I purchase it?

Thanks
1 reply

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savidge4 9 years ago

Originally Posted by Sniper9

Hi Rus,

Is there a place (webpage, support area, contact e-mail) for WPCallConversion where I can pose a question about the software before I purchase it?

I have used the plugin for a couple clients. If Rus is not around I may be able to answer your questions
- Thanks
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Success is an ACT not an idea
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luke4

9 years ago

Originally Posted by Rus Sells

I would like to suggest you learn how to properly participate on these forums and post replies that are relevant to the topic at hand instead of making a stupid suggestion that clearly implies that you want people to click you damn signature link! GET LOST if you think this is what your supposed to do on these forums!

Now here's an example of how to reply that offers some actual HELP.

Part of this equation is actually tracking calls either through goals or a call tracking number.

Trust me when I say, you can't BELIEVE any client who says they ask every single caller, "where did you find us", AND you can't trust that every caller they ask is telling the truth about it either.

Because of this any conversion tracking we attempt to do is always going to be inaccurate so we HAVE to get clients on board with proper conversion tracking or we are not only wasting our time but their money as well.

Currently I'm insisting that clients track properly or I don't take them as a client, it doesn't matter how big their account is either. Don't want to properly track? Then you aren't serious enough even if you have 5K per month.

Additionally there are so many factors it's really hard to pull some number out of the air in regards to percentages.

For construction its going to really depend on the niche as well. Is it an evergreen niche like plumbing which is an all year long service, or is it roofing which slows down in winter months if the city is up north?

See? Just to many variables to really give you an educated guess.

Thanks for your response Rus.

I've been through a lot of threads on here about lead generation and I understand that it needs to be tracked. I've actually been looking at your plugin for a couple of weeks now and when the time comes to start this campaign I'll definitely be in touch! There's no way I'll just be taking my clients' word for it, I'll rely solely on tracked data.

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starbuy008 9 years ago

Agree. Easiest & most effective approach.
- Thanks
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bsummers

9 years ago

These things are uncontrollable, even you have maintain 1000 views per month at position 3 with roughly 10% click through rate if you're not hitting the right target market, this will result to lower number of leads. You know, seasonality is one big factor that could affect your efforts like the number of a holidays in a month.

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iAmNameLess

9 years ago

In my experience when it comes to local traffic in local search, conversion rates are around 25%. That number is likely skewed due to call tracking numbers being listed in the SERPs.

I've seen people with an under 1% conversion rate all the way up to 50% conversions, when it comes to taking a desired action. Do some split testing and work your way up.

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Help with Lead Generation Conversion Rates

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