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My plan using Real Estate..etc. Thoughts?

by JChild
18 replies
New to register here but been a long time reader!

Alright.. here is my current plan of attack to turn some profits and wanted to hear some thoughts and suggestions as I start my venture.

So a little information first. I live in a region of towns with a population of 1.3 million. This is spread greatly between various towns ranging from 2000 residents to 25,000 plus all outlying communities as well. From here i'll refer to it as "Orange Valley" for names sake.

After browsing some of our local "Buy and Sell" Facebook pages here ive seen so many people looking for apartments, houses for rent, rooms, etc. We have a college here as well and a decent amount of students. They typically snatch up alot of the rentals and its difficult to find something after that .

I browsed google for various terms and there was really nothing except Kijiji to connect tenants to rentals. Even real estate in general and house sales.. there was just the basic 1990's looking pages from a few agents with a name and number. I then searched up Kijiji and seen there were approximately 1300 listings for properties and rentals.

I've developed Wordpress before so I have a decent understanding of the platform.. and ran across this fantastic theme: WP Residence – Real Estate Responsive WordPress Theme | Professional Theme for Real Estate Agencies and Agents

Now my plan is to obviously rebrand this theme " Orange County Housing ". It shouldnt be too difficult to SEO this as theres not much else for the terms im using in my local area.

I'm going to get a package together and visit local real estate agents and offices and rental property owners introducing the site and offering to give them the first listing for free for signing up.

Monetization, im looking to attract 20% of those using kijiji to use my site. At 20% that gives me 260 listing which will renew each month or until sold/rented and it is removed. So to be completely conservative lets say 200 listings/renewals per month. Cost wise I wanted to keep it down to attract quantity and budget landlords so I was thinking 20$/listing/month. At that i'm looking at 4000$/month profit. I will offer premium featured listings on the main page for a listing fee of 50$. As well as selling ad space to agents and property rental businesses here for a bit extra profit as well.

Getting the site out to the potential tenants i'm looking to do some old school posters at local malls, shops, and the social services boards. Online i'm also planning to have the site function where each new listing is autoshared in the businesses facebook group, which will gain members from the local Buy and Sell Facebook groups ( Approx 30,000 members on the largest at the moment)

I would LOVE some thoughts, suggestions, or ideas! Definitely need a little input on marketing the site to agents, as well as driving private landlords to my site !

Cheers!
#directory #estateetc #plan #real #thoughts
  • Profile picture of the author Rus Sells
    I like your idea however, there's a reason why landlords are using Kijiji which is like Craig list here in the US.

    IT'S FREE! Therefore I believe your model if slightly flawed and I don't think it will work unless you've got more to offer in exchange for the money your asking for.

    In the 90's my family, (mother) owned two mutli-dwelling apartment complexes and man the costs involved with flipping an apartment wasn't cheap at all. Law required certain things be done before we could rent again and before the internet was prominent we "HAD" do pay for classifieds in the news paper.

    If we still owned those buildings today we'd be right where every one else who doesn't pay a property management company and that's Craigs list.
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    • Profile picture of the author JChild
      Originally Posted by Rus Sells View Post

      I like your idea however, there's a reason why landlords are using Kijiji which is like Craig list here in the US.

      IT'S FREE! Therefore I believe your model if slightly flawed and I don't think it will work unless you've got more to offer in exchange for the money your asking for.

      In the 90's my family, (mother) owned two mutli-dwelling apartment complexes and man the costs involved with flipping an apartment wasn't cheap at all. Law required certain things be done before we could rent again and before the internet was prominent we "HAD" do pay for classifieds in the news paper.

      If we still owned those buildings today we'd be right where every one else who doesn't pay a property management company and that's Craigs list.
      Thanks for the insight! Absolutely I see that as an issue with the more independant landlords. I was considering doing the free posting with paid featured status, just not sure how I can get to my mark of profit (which is 2000$/month) with that alone.

      I know the one thing i'm going to promote is "Social Media Distribution" as well to add some value for the money. Any other ideas on how to add some value ?

      I'm hoping it pans out well with the real estate agents, I was planning on grouping a couple listings and featured statuses into a monthly membership type deal and offering up that as well.
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      • Profile picture of the author Rus Sells
        To be able to charge for any type of featured listing you'll need traffic that's relevant to the site which in this case would be those searching for apartments/housing.

        How do you intend to solve this problem? When you figure that out then perhaps landlords and agents will have reason to spend money with you.

        Originally Posted by JChild View Post

        Thanks for the insight! Absolutely I see that as an issue with the more independant landlords. I was considering doing the free posting with paid featured status, just not sure how I can get to my mark of profit (which is 2000$/month) with that alone.

        I know the one thing i'm going to promote is "Social Media Distribution" as well to add some value for the money. Any other ideas on how to add some value ?

        I'm hoping it pans out well with the real estate agents, I was planning on grouping a couple listings and featured statuses into a monthly membership type deal and offering up that as well.
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        • Profile picture of the author JChild
          Originally Posted by Rus Sells View Post

          To be able to charge for any type of featured listing you'll need traffic that's relevant to the site which in this case would be those searching for apartments/housing.

          How do you intend to solve this problem? When you figure that out then perhaps landlords and agents will have reason to spend money with you.
          Well the 30k plus "Buy and sell" group is a good start. And start to gain some traction.

          My community is a big "word of mouth" type here.

          And connecting with my local social services location where they try to find housing and rentals for those who dont have any. As well big time connecting with my local college. Tons of students needing rentals and rooms. We have no residence here. And the colleges list of "housing" is literally a text based excel looking page. I think with the location and mapping features it would be great for all the students planning on coming here for college to see where in relation to other places in town they want to live, and location to the college since many walk/bike.

          Definitely a big thing will be looking to partner with the college and social services. Once i can make those connections it would be marketed by them for their prospective renters, and then bring that forth to those looking for the value in my services.
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          • Profile picture of the author Freebiequeen1999
            The real challenge will be to get prospective renters/buyers to look at and find your site

            Years ago a directory made sense - but now ? Google, Craigslist, Kijii (Canada>?) are so entrenched, so much a "way of life" for people

            Why would they come to your site? And if they don't come, why would the real estate people pay to put more listings there?

            I guess you could make it of more "value" by offering a video listing or a 360 degree panoramic experience but that might be overkill for student rental housing
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  • Profile picture of the author JChild
    "Value" has really got me thinking.. i made a short list of a couple things I could market as valuable to local landlords, and agents:

    • Social Media Distribution
    • Google Maps Location Based Search (great for those moving to the area)
    • A community board where prospective tenants can post a wanted ad. Providing leads.
    • It is a centralized place for all listings. As opposed to facebook posts, kijiji, agents specific sites.
    • Allows users to compare properties in relevant local to other surroundings.
    • Locally owned and run! (My community has been big supporters of this)
    • Allows property owners to interact with each other simply.
    • Informative in the fact that there will be a blog listing various tips for new home owners, renters..etc
    • We have a community run mens shelter here and I am looking at giving back 5% of profits to help the initiative.

    Yes obviously I want to turn a decent profit, but besides that, I want to use this to help my community and add some simplicity to their search. And give back as well !
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  • Profile picture of the author DWolfe
    Have you consider doing lead generation first ? Get the renters looking to your site first. You can sell the leads to landlords or agents. I notice you mention trying to get cheap landlords paying you $20.00 a month. Usually if they are cheap they will cost you more in the long run.
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  • Profile picture of the author Stardustpoint
    SEO for real Estate is crazy. You can not complete unless it is a rental which you might make 300 buck reference payment. I have done SEO it works for a day or two on a local neighborhood then bounces as the Zillow turns. This is what I did.
    1. IDX - get a idx into wordpress - I built and sell my own.
    2. Get quality score on pages up for SEO
    3. Buy Bing ads and google ads.
    4. Get a 8-10 quality score and pay buck 1 or 2 a click
    5. Budget 500 bucks for adds 200 on google 300 on Bing
    6. Collect the clicks via sign up form while looking at listings.

    Why? You will pay 500 bucks in farting around on your time with a website and kiijjii and craigslist......value your time. 500 bucks usually turns into 150 leads. This is better than 1500 + 1000 a month to Boomtown in PPC and website fees.

    If you want to make 4k a month you have to sell one home for 200k (depends upon your broker cut and fee's) and or rent 10 units a month. 150 strong leads usually turns into 17 sales in 90 days if your good and work them HARD. That is about 60k in revenue and after uncle sam takes his hit your 40k in deals. Now if you expand and do that every 90 days you might hit 100k in sales. if you need help PM me we are realtors....too. In vegas so we have to be good or die....
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    • Profile picture of the author savidge4
      Contrary to what others might suggest. A "Real Estate" page is really not what you are looking for. you will want to look for a directory solution that will allow end users to list properties on your site.

      The strategy as I see it, is as you mentioned you will ant to reach out to the existing agencies, and offer free for one year, not only property listing, but an AGENCY listing as well. The Agency listing sell for something like $100 a year. this will give them the benefit of listing as many properties as they like for the year at $1 each per month. ( I know this sounds like peanuts, but hear it out )

      As you visit these agencies and offering the first year free you are doing 2 things. First and for most.. they WILL list their properties for free - this will give you an actual database of properties that gives your site value ( to the end user ) and secondly you are creating that 2nd set of listings "Agency".

      The next step you want to implement is the attraction of For Rent Buy Owner ( FRBO )types. Offer these listings for $3 each per month for a limited time. I would suggest the limited time being 1 year... as in have a counter from the start date 364 days 12 hours and 10 minutes. ( again, peanuts I understand but hear me out )

      You now have exactly 1 year to produce RESULTS IE traffic. so the implementation of social traffic, the use of targeted content etc. You have an inventory base to build from ( step one getting Agencies on board ) and then the FRBO's that are listing.

      As you are developing across this first year... you will be drawing in the $3 a month from the FRBO crowd. I understand it sounds small, but when you are looking at say 50% of that 1300 listing paying you $3 each per month... you are looking at close to $2000 a month. A pile of peanuts equals a good chunk of change.

      As you pass the 1 year mark, every ones "Introductory Rate" comes to an end. you then approach each of the agencies and ask for them to stay on board. $100 for the year, and $1 each for the property listings. The FRBO crowd will go up to $5 a month. Again, this sounds like peanuts.. BUT 50% of the 1300 listings at $1 and the other 50% at $5 averages out to 650 listings at $6 each or $3900 a month, and that does NOT include the $100 agency listing fee.

      At this point the Agencies will want to stand out from the crowd... this is when you can implement "Premium" listings, they are not $1 each, they are $5 each for the Agencies. The same falls in place for the FRBO crowd. no longer $5, but an upsell to $25.

      Also at this point you can approach the agencies to advertise on your site IE Banners. The importance in the first step to set up the Agency listing now comes into play. You have a list already developed to target specifically this avenue of revenue.

      Anyways just my ideas...

      Hope that Helps!
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      • Profile picture of the author JChild
        Originally Posted by savidge4 View Post

        Contrary to what others might suggest. A "Real Estate" page is really not what you are looking for. you will want to look for a directory solution that will allow end users to list properties on your site.

        The strategy as I see it, is as you mentioned you will ant to reach out to the existing agencies, and offer free for one year, not only property listing, but an AGENCY listing as well. The Agency listing sell for something like $100 a year. this will give them the benefit of listing as many properties as they like for the year at $1 each per month. ( I know this sounds like peanuts, but hear it out )

        As you visit these agencies and offering the first year free you are doing 2 things. First and for most.. they WILL list their properties for free - this will give you an actual database of properties that gives your site value ( to the end user ) and secondly you are creating that 2nd set of listings "Agency".

        The next step you want to implement is the attraction of For Rent Buy Owner ( FRBO )types. Offer these listings for $3 each per month for a limited time. I would suggest the limited time being 1 year... as in have a counter from the start date 364 days 12 hours and 10 minutes. ( again, peanuts I understand but hear me out )

        You now have exactly 1 year to produce RESULTS IE traffic. so the implementation of social traffic, the use of targeted content etc. You have an inventory base to build from ( step one getting Agencies on board ) and then the FRBO's that are listing.

        As you are developing across this first year... you will be drawing in the $3 a month from the FRBO crowd. I understand it sounds small, but when you are looking at say 50% of that 1300 listing paying you $3 each per month... you are looking at close to $2000 a month. A pile of peanuts equals a good chunk of change.

        As you pass the 1 year mark, every ones "Introductory Rate" comes to an end. you then approach each of the agencies and ask for them to stay on board. $100 for the year, and $1 each for the property listings. The FRBO crowd will go up to $5 a month. Again, this sounds like peanuts.. BUT 50% of the 1300 listings at $1 and the other 50% at $5 averages out to 650 listings at $6 each or $3900 a month, and that does NOT include the $100 agency listing fee.

        At this point the Agencies will want to stand out from the crowd... this is when you can implement "Premium" listings, they are not $1 each, they are $5 each for the Agencies. The same falls in place for the FRBO crowd. no longer $5, but an upsell to $25.

        Also at this point you can approach the agencies to advertise on your site IE Banners. The importance in the first step to set up the Agency listing now comes into play. You have a list already developed to target specifically this avenue of revenue.

        Anyways just my ideas...

        Hope that Helps!
        Thanks Savidge! This is actually really smart! Now when you say agency listing I'm assuming you mean per agent. For example there are a few companies here let's say Re Max which under it has 30 different agents with their own listing and sales each.

        So would I be offering up unlimited listing for 1$/month for the 100$ agency fee?

        Would it be smart to offer another package next to that for agents at either a cheaper or more expensive cost or just keep that the only option?

        Thank you so much for such a great idea!
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        • Profile picture of the author savidge4
          Originally Posted by JChild View Post

          Thanks Savidge! This is actually really smart! Now when you say agency listing I'm assuming you mean per agent. For example there are a few companies here let's say Re Max which under it has 30 different agents with their own listing and sales each.

          So would I be offering up unlimited listing for 1$/month for the 100$ agency fee?

          Would it be smart to offer another package next to that for agents at either a cheaper or more expensive cost or just keep that the only option?

          Thank you so much for such a great idea!
          I would set the rate to $100 for THAT Re-Max office. so regardless if they have 30 agents or 6. But regardless of that, you are still getting that $1 per listing at the end of the trial period. - IF you think, or better yet feel confident that you can develop traction within 6 months, by all means cut down the trial period time. BUT remember, you switching these folks over to a paid "Membership" is souly dependent on you getting the traffic and the property conversions to warrant them paying the fee.

          The way I would look at this, is they are basically going to be your bread and butter... not so much on YOUR end to start with, but in regards to the end user and having choices available or inventory as it were. The inventory they provide for you upfront is going to be the needed Seed to start drawing in the "end user" With time because they are listing there, the FRBO types will follow suite and that is were the money is.

          To give some of the others that may be reading this. It is VERY common for people to say ah don't do a directory.. there is a lot of competition...or they simply fail. From personal experience, and watching others in the genre of website, the moment you go after that $50 a listing because it is just as easy to get a $50 customer as it is a $5 one, you simply are missing the point of a Directory.

          Directories are there as a service to the end user. A Directory filled with a whopping 10 $50 a month clients is NOT doing the end user any good. The ability to gain traffic traction with 10 listings is going to be short of impossible. The directory without the need to say it, will obviously fail.

          Flip that pricing model around and like I have done more than once start introductory business listings off at $20 for the first YEAR... Business owners will pull the $20 out of their pocket, just to get you out of their hair. In that year you go and develop a stream of traffic and added benefit to that business owner, when you visit him next, you can ask for $20 a month.. and he will gladly pay. Simply because you have proven yourself.

          Now in regards to the "Competition" In most markets, you are not dealing with a "Local" directory... you are dealing with a bunch of "National" directories that have a section dedicated to your community. Bing Yahoo and Google all have local services and listings that give advantages to little guys like you, that are Local as in live there. Follow their rules.. and you will find yourself quickly competing with the big boys in no time.

          Hope that Helps!
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  • Profile picture of the author JChild
    Great explanation thank you again! This makes all so much more sense and seeing how the small "peanuts" can really build into a bigger picture is fantastic, and much more doable in their eyes, especially for an agency with a hundred properties. Asking them to fork over 20$/listing so.. 2000$ plus the TIME to do them all... not really feasible.

    That other thing I was a little curious about was.. once I want to start attracting FRBO clients, what do you think would be a good way to drive them to the site? And i mean like theprivate landlords that may have a room for rent.. or have a basement apartment. How would be a good way to market to them and drive them to me as opposed to kijiji? I was considering the "classified" bulletin boards around the community as one option, and once my site is ranking high they would find it there but.. any other options do you think might be doable?

    Also, what would you think about offering a service for the agents to list the properties for them for a fee? And i mean the current ones they have on market already. Any new properties they could just go on and list but.. itd be nice to gain the "inventory" of the properties they already currently have. And, do you think it would be a good option to offer a "featured" listing right off the bat for lets say 5$ ? I'm just thinking that maybe there are certain properties they may have had sitting on the market for some time and would like to feautre them moreso than others right out the gate.

    Its so nice to see someone who does still believe in the directory model and see the potential. And especially this way you described. I think maybe for large metropolitan cities maybe not so much.. but for alot of smaller communities who havent even gotten "online" yet.. its great!
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    • Profile picture of the author savidge4
      Originally Posted by JChild View Post

      That other thing I was a little curious about was.. once I want to start attracting FRBO clients, what do you think would be a good way to drive them to the site? And i mean like theprivate landlords that may have a room for rent.. or have a basement apartment. How would be a good way to market to them and drive them to me as opposed to kijiji? I was considering the "classified" bulletin boards around the community as one option, and once my site is ranking high they would find it there but.. any other options do you think might be doable?
      advertising up front I would keep costs low. A small ad in the local want ads... Right in the rental section would be very effective. flyers anywhere there is rental properties already posted. Business cards.. something like "Find Renters Now" on the back with the web address and the Front, "Find a Better Rental" on the front - again with the URL. and leave them anywhere and everywhere you can think of.

      Originally Posted by JChild View Post

      Also, what would you think about offering a service for the agents to list the properties for them for a fee? And i mean the current ones they have on market already. Any new properties they could just go on and list but.. itd be nice to gain the "inventory" of the properties they already currently have. And, do you think it would be a good option to offer a "featured" listing right off the bat for lets say 5$ ? I'm just thinking that maybe there are certain properties they may have had sitting on the market for some time and would like to feautre them moreso than others right out the gate.
      Part of what the "Free" period is doing is allowing you to prove that there is results. right now you have an unknown. A featured listing that's not going to get any eyeballs because you have no traffic is not doing any good. so I would hold off with that. Once you get some of the Agencies on board, you could start charging the FRBO types. They are going to get to your site and see they are listing there and they can too, and they will. Especially since the price is right.

      Originally Posted by JChild View Post

      Its so nice to see someone who does still believe in the directory model and see the potential. And especially this way you described. I think maybe for large metropolitan cities maybe not so much.. but for alot of smaller communities who havent even gotten "online" yet.. its great!
      Yes the model makes perfectly good sense, its just many get way greedy with it, and end up not making any money at all, and it simply does not have to be that way!
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      • Profile picture of the author 1001
        I've been waiting for further development in this thread.

        I personally like a lot of the ideas discussed so far, both by the OP and by Savidge.

        There were some comments about the difficulty of seo'ing a real estate site, which are fair enough ... but the OP's suggestion of targeting the local Facebook groups is a tactic that could possibly remove the need to even worry about seo initially.

        OP mentioned the local groups ... up to 25,000 in size ... with constant demand for rental properties.

        Perhaps contacting the group owners and negotiating free posts ... or offer to pay them a nominal fee to advertise the new free rental site.

        Then a well structured and targeted ad campaign on FB to those same people to get the project off the ground.


        In the back of my mind ... I'm trying to work out if you couldn't build the whole thing ... and keep it totally free to renters and owners ... for good ... (can't get much simpler than that) ...

        And once it has a decent following ... which could be in as little as a few months ... then sell advertising on the site.

        The question then is what are the sort of businesses that may be interested in getting in front of a heap of local renters ... and who might want to advertise to local rental home/apartment owners?

        So you could have furniture removalists, storage companies, cleaning contractors, carpet cleaners ... help me out here ...

        And for the owners ... painters, renovators, carpet cleaners, flooring suppliers, fencing contractors, HVAC contractors, roofing contractors, developers, builders, property managers, real estate agents, ... etc etc

        OP wrote ...

        Yes obviously I want to turn a decent profit, but besides that, I want to use this to help my community and add some simplicity to their search. And give back as well !
        The above could be a very simple business model and allow you to do just that ... it would be a very generous and useful site for all local renters and landlords ...

        And that should make it easy to fill up with really useful numbers ... and quickly.

        Then you just require some good sales skills to get the above mentioned advertisers onto the site ... but that should be relatively easy with the numbers you'll have.

        Just my initial thoughts ...
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        • Profile picture of the author savidge4
          Originally Posted by 1001 View Post

          In the back of my mind … I’m trying to work out if you couldn’t build the whole thing … and keep it totally free to renters and owners … for good … (can’t get much simpler than that) ...

          And once it has a decent following … which could be in as little as a few months … then sell advertising on the site.
          One of the advantages in this particular situation is the lack of out linking that is a normal characteristic of a Directory. Because there are some Directory plugins that would actually allow for the backend property management aspect of this design, all of the linking would remain internal.

          Going after the agencies as a point of advertising per se again keeps all of the linking internal to the site. ( I personally would have "agency pages" that would link to the agencies properties. )

          When you start looking from this perspective you can see the more than obvious SEO advantages, as well as possibly more than likely stepping away from the less than lack luster SEO abilities of a "Standard" Directory.

          You do however bring up an interesting point by introducing the vertical services into the picture. And yes.. if I were the OP I would without question look into adding the additional services as an additional revenue source.

          The idea of keeping the listings free I just have a hard time with. Be it the proposed advertisers or the listers someone somewhere has to pay the price, to make the project worth while. And the reality is both of these groups anticipate and have budgets for these types of things, so why not take advantage of that?
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  • Profile picture of the author XponentSYS
    I admire your ambition but I'm not a believer in "re-innovating". Directories and other like sites have been done. Today is the day "complimentary" services.

    What do I mean?

    Well, the directories (mediums through which buyers and renters connect to create a transaction) have already been built, have the traction and have the traffic.

    You can set out to create your OWN version of this but because THEY have the momentum already, it's going to be a hard fight.

    Instead, ask yourself "how can I get involved with the EXISTING platforms and their traffic (LLs and renters). You know, create a "middle man" service. Trust me, that's an easier road because you get to leverage yourself on THEIR GROWTH (CL and Kijiji). Air B&B is a great example.

    I'll give you an idea to run with.......

    You're a renter. You're on Kijiji and you find 10 properties to youd like to rent (because we all know that things happen so you'd better have more than 1 selected).

    The next step would be 10 phone calls, 10 rental applications.

    What if you had a service where a user (renter) completed YOUR application, you qualified it through basic automated credit checks and background checks and if they're qualifed...... your service sends the application to the property managers they're interested in as a "pre screened rental application"?

    BENEFITS TO USER:

    Apply to ALL properties they're interested in ONE STEP (one app, not multiple). Huge time-saver. Free to use.

    BENEFIT TO PROPERTY OWNER:

    They're getting prescreened HOT LEADS.

    BENEFIT TO YOU:

    You've got a "plug and play service" that grows with the existing infrastructure. You make money charging the property owners hundreds of dollars every time you successfuly place a tenant.

    Just an idea - but I think a good one!

    DISCLAIMER:

    I've never considered this kind of idea (though I may). I came up with it right now. I don't have any idea if such a service already exists.
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  • Profile picture of the author JChild
    So many fantastic ideas here!

    Im having a hard time choosing exactly what would be best.

    Im trying to decide the best route where I can start to build a following and get people in, but still make at least enough to cover hosting and make a few dollars ( lets say 200$ a month profit to start until I have enough signed up to really monetize this).

    Im seeing alot of the real estate sites.. for example ReMax.. using a similar geomap type site ( mind you it looks horrendous). I really want to approach them with offering a year free. Possibly giving them a specialy coupon code to sign up with, while keeping the site open to other landlords to post their rentals at lets say a 5$ fee.

    Then building up enough so that I can offer advertising to various contractors and other services.

    I'm honestly just stuck between how I should properly monetize it so that I can grow the site, make a little bit of profit to cover my overhead, and steadily increase sales. Id love to have it all for free but.. for the work and time i'm putting into it, i need to make at least enough to cover the hosting and a few bucks myself.

    So.. all posters, what do you think would be the best strategy to monetize?

    Again thank you for all the amazing ideas.. youve all given me so much to think about


    ***On a side note i just found out last week me and my fiance are having a baby! So definately want to get this up and going and making some much needed extra money!
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  • Profile picture of the author abunizaralhasan
    You have chosen a great business of Real estate. Because every one is searching for the home that are ready made. one has timing to go and search for the plots after that making homes. The thing that I want to say you real estate marketing is very important in this competitive World so, please choose a great marketing source by which people came to know about your real estate business.
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