Alright.. here is my current plan of attack to turn some profits and wanted to hear some thoughts and suggestions as I start my venture.
So a little information first. I live in a region of towns with a population of 1.3 million. This is spread greatly between various towns ranging from 2000 residents to 25,000 plus all outlying communities as well. From here i'll refer to it as "Orange Valley" for names sake.
After browsing some of our local "Buy and Sell" Facebook pages here ive seen so many people looking for apartments, houses for rent, rooms, etc. We have a college here as well and a decent amount of students. They typically snatch up alot of the rentals and its difficult to find something after that .
I browsed google for various terms and there was really nothing except Kijiji to connect tenants to rentals. Even real estate in general and house sales.. there was just the basic 1990's looking pages from a few agents with a name and number. I then searched up Kijiji and seen there were approximately 1300 listings for properties and rentals.
I've developed Wordpress before so I have a decent understanding of the platform.. and ran across this fantastic theme: WP Residence – Real Estate Responsive WordPress Theme | Professional Theme for Real Estate Agencies and Agents
Now my plan is to obviously rebrand this theme " Orange County Housing ". It shouldnt be too difficult to SEO this as theres not much else for the terms im using in my local area.
I'm going to get a package together and visit local real estate agents and offices and rental property owners introducing the site and offering to give them the first listing for free for signing up.
Monetization, im looking to attract 20% of those using kijiji to use my site. At 20% that gives me 260 listing which will renew each month or until sold/rented and it is removed. So to be completely conservative lets say 200 listings/renewals per month. Cost wise I wanted to keep it down to attract quantity and budget landlords so I was thinking 20$/listing/month. At that i'm looking at 4000$/month profit. I will offer premium featured listings on the main page for a listing fee of 50$. As well as selling ad space to agents and property rental businesses here for a bit extra profit as well.
Getting the site out to the potential tenants i'm looking to do some old school posters at local malls, shops, and the social services boards. Online i'm also planning to have the site function where each new listing is autoshared in the businesses facebook group, which will gain members from the local Buy and Sell Facebook groups ( Approx 30,000 members on the largest at the moment)
I would LOVE some thoughts, suggestions, or ideas! Definitely need a little input on marketing the site to agents, as well as driving private landlords to my site !