the decision to buy has already been made to buy.
Your buyer already knows the advantages when you optimize for keywords on your website, advertise on Craigslist, advertise in the Yellow Pages, classified sections in newspapers, magazines, Yelp, Home Advisor etc.
Your buyer just needs to choose from who to buy.
Your job is to make that job easy and take them off the market.
You can do this by...
1 Alerting them to costly mistakes of getting that decision wrong
2 Common bad practices in your industry
3 Different grades available along with the levels of performance of each
4 Alerting to a new threat they aren't aware of and competitors aren't telling
5 An ingredient which only you talk about which causes superior performance without the negatives other common one's have
6 Give tips to achieve the desired end result easier, faster and with more certainty
7 List your steps taken to show the
level of certainty of desired result
8 Guarantee whatever real or perceived bad experience the buyer
has had or will have, won't happen with a clear penalty if it did.
Doctor E. Vile