in our unique situation.
Most advertising leaves the buyer to figure out if it will fit in with their lives.
Example: Mother of toddler wants to know the stroller will fit into the Hatchback she wants to buy.
Example: Retired lady homeowner wants to know if this lawn mowing guy will not let her down like the others have done, despite past assurances.
How you come up with this, is see one person who has a Tipping Point which makes her take action.
The mother of toddler's Tipping Point is when the coldest day arrives and extra layers of clothes make it a tight squeeze to fit into stroller. She wants a new hatchback at the same time.
The retired lady homeowner's Tipping Point is when lawn mowing guy failed to mow her lawn the day before she had friends and family over for her 50th wedding anniversary.
The buyer has in built motivation to buy, without the influence of a marketer.
When you don't connect to that built-in motivation, the buyer sees you as not relevant, or worse clueless and pushy.
By you connecting to that in-built motivation, you become the first choice, if what you have does match their needs.
This happens because you got the timing spot on in terms of readiness to buy, you are the only one who has nailed it in terms of knowing exactly what a person at The Tipping Point wants next.
The mailer below shows how it's done in "The Guest Test".
Doctor E. Vile