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Local Business has 2 Domains/websites up NEED ADVICE

by moodykitty
21 replies
As mentioned in a previous post I have a friend who has two websites/domains, main site has been around for about 8 years, not sure about the 2nd, I think 4 years.

I redid the main one but the other one is coming up in Google maps with a review for the keywords we are targeting.
What should I do with this 2nd domain? Just take it down? Any ideas? Are goal, obviously is to get the main website on the front page of google and in the maps.
Thank you,
Christine
#advice #business #domains or websites #local
  • Profile picture of the author qu4rk
    If you don't get any responses here in the WF, you should go here:

    Local Search Forum

    They're all about local search & will definitely point you in the right direction.
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  • Profile picture of the author dave147
    why don't you redirect the other one to the main one?
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    • Profile picture of the author iAmNameLess
      Originally Posted by dave147 View Post

      why don't you redirect the other one to the main one?
      Yeah it seems that a 301 redirect would be ideal in this situation. I guess it also depends on the amount of citations.... Do the citations have more of one domain than the other?
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      • Profile picture of the author savidge4
        Right off the bat I am going to suggest a 301 Redirect is NOT going to be the best option as an only course of action.

        301 redirects are what is considered "Permanent". Once you 301 redirect a page from Site B to Site A, the Site B page will fall from Googles SERP's. ( usually takes 2 days or so ) The issue with your particular example is the MAP LISTING.

        301 redirects will actually transfer all of the page juice, visitors etc from the old to new ( of course this a good thing ). what a 301 will NOT do, is transfer the G+ locals or Maps information from the old URL to the new URL. And this specifically is where you can get into trouble.

        In part due to the localization element that your page B has... is why it is ranking where it is. To introduce the 301 element and transfer to Page A, is going to leave the localization element behind on Page B, and the boost you are thinking Page A will get, may not be as effective as you may think.

        Long story short.. you need to TRANSFER that localization element from site B, and bring it across to site A. Once that transfer has been VERIFIED, I would let the SERPS settle for a few days and see where things stand. At this point, is when I would introduce the 301 redirect from Page B to Page A.

        Here is a link that will help you in following through the Localization transfer: https://support.google.com/business/.../6010825?hl=en


        Hope that Helps!
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        • Profile picture of the author iAmNameLess
          Originally Posted by savidge4 View Post


          301 redirects will actually transfer all of the page juice, visitors etc from the old to new ( of course this a good thing ). what a 301 will NOT do, is transfer the G+ locals or Maps information from the old URL to the new URL. And this specifically is where you can get into trouble.
          a 301 transfers SOME PR but not nearly 100%. At best it may be 50%. The big problem here is likely going to be the citations. However, since it really doesn't hold as much importance as it used to, there's likely something else going on that we don't know about.
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          • Profile picture of the author moodykitty
            Originally Posted by iAmNameLess View Post

            ...However, since it really doesn't hold as much importance as it used to, there's likely something else going on that we don't know about.
            Like what? What do you suggest?
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            • Profile picture of the author iAmNameLess
              Originally Posted by moodykitty View Post

              Like what? What do you suggest?
              There can literally be 100 different things going on, it's difficult to diagnose what may be the problem without seeing the sites and everything that is going on.
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              • Profile picture of the author savidge4
                As iAm states, there literally can be 100's of variables. and if there is a decent gap in the SERP placement between the 2 pages, you would be a fool to touch and or transfer Page B.


                The real question of sorts is this... how much traffic is the page that you would like to remove getting? and is it amounting to conversions or is it simply just traffic?
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      • Profile picture of the author moodykitty
        Citations appear to be a mess.
        They have a different phone # for the second website for tracking purposes.
        And another TWO phone #s listed on the main website

        Mailing Address listed is a PO Box but is found listed with the home address also.

        Also, we've added the word 'plumbing' to the business. Previously known as just XYZ Sanitary Service it is now XYZ Sanitary and Plumbing Service. AND the business comes up with different titles besides those two.

        It is a plumbing & sanitation business, office is located next to owners home.

        Owner is completely clueless about online marketing and were with YP before this.
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        • Profile picture of the author savidge4
          Before you set a 301 in place to do anything you really really need to get in and correct these issues.

          I would suggest logging into the Google places account of either and have both open, and contact Google support for some assistance in this.

          You simply can really mess this up and loose the ranking you have trying to correct this.


          Originally Posted by moodykitty View Post

          Citations appear to be a mess.
          They have a different phone # for the second website for tracking purposes.
          And another TWO phone #s listed on the main website

          Mailing Address listed is a PO Box but is found listed with the home address also.

          Also, we've added the word 'plumbing' to the business. Previously known as just XYZ Sanitary Service it is now XYZ Sanitary and Plumbing Service. AND the business comes up with different titles besides those two.

          It is a plumbing & sanitation business, office is located next to owners home.

          Owner is completely clueless about online marketing and were with YP before this.
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          Success is an ACT not an idea
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          • Profile picture of the author savidge4
            The more I look at this, the more I have to wonder.. how far off is the page you SEO'd in comparison to site B?

            Aside from fixing the obvious citation issues.. you really have to think that it may be wise for your CLIENT to keep both.

            As long as the content is different, and they are basically not using the same layout orientation, then its fine to have them. If anything its a bonus.

            You may need to simply ( I hate to say it, but I have said it a few times in the last few days ) MAN UP, and out SEO the other page.
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  • Profile picture of the author Climb Online
    So you have a name change, different address's and different phone numbers, I would also hazard a guess that there are dupes on directory and GMB pages floating around....

    You have to start with cleaning up citations, no ifs buts or maybes. Its a painstaking and laborious process,

    It will take 3 to 4 rounds to get some semblance of order, start with the big 4 data aggregators. work on the on page seo for both websites ( keep them both but link the best one to GMB) and review acquisition between rounds.

    Make sure to geo target all pics and swipe a few choice images from your local city website and use those also. That should start your clients upward climb.
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    • Profile picture of the author Offline Otis
      I own a contracting business.

      Many marketers told me not to make multiple websites and domains. Just stick to one website.

      My websites aren't even that great of quality.....

      but type in Erie Roofers into google search

      I always have multiple websites on page 1

      Different domains, different websites......thank goodness I didn't listen.

      Brink roofing is the company btw
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      • Profile picture of the author DABK
        How are you going to have all 10 spots on page 1 with 1 one site?

        Of course you should have more than 1 website. If possible, have 10, and have all of them show up on page 1.


        Originally Posted by Offline Otis View Post

        I own a contracting business.

        Many marketers told me not to make multiple websites and domains. Just stick to one website.

        My websites aren't even that great of quality.....

        but type in Erie Roofers into google search

        I always have multiple websites on page 1

        Different domains, different websites......thank goodness I didn't listen.

        Brink roofing is the company btw
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        • Profile picture of the author savidge4
          Originally Posted by DABK View Post

          How are you going to have all 10 spots on page 1 with 1 one site?

          Of course you should have more than 1 website. If possible, have 10, and have all of them show up on page 1.

          Oh it can be done... maybe not all to the site, but between youtube, and social pages I have a few sites that are doing just that.
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          • Profile picture of the author DABK
            I know, it can be done. I also know that, if you have more than 1 site, you can have all the top positions taken by your sites.

            I like it more if I have at least 3 pages of my sites in the top 4 or 5, depending on how competitive the keyword.

            Originally Posted by savidge4 View Post

            Oh it can be done... maybe not all to the site, but between youtube, and social pages I have a few sites that are doing just that.
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      • Profile picture of the author qu4rk
        Originally Posted by Offline Otis View Post

        I own a contracting business.

        Many marketers told me not to make multiple websites and domains. Just stick to one website.

        My websites aren't even that great of quality.....

        but type in Erie Roofers into google search

        I always have multiple websites on page 1

        Different domains, different websites......thank goodness I didn't listen.

        Brink roofing is the company btw
        Nice share Otis. Congrats my friend. Read, savidge4's post above...you can get a few more properties on that 1st page & give "the perception" that it's a foregone conclusion...."I'm calling Brink roofing".
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  • Profile picture of the author mxwealth
    if both sites are ranking do not take it down. We have 6 sites. On one particular keyword search, 2 comes up on the first page along with our youtube video. on another search, 2 sites with our google plus page.


    You can dominate the first page
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    • Profile picture of the author moodykitty
      If you have multiple sites with the same address etc that doesn't cause a problem?
      Or do you list two addresses, two phone #'s etc...
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      I would rather live my life as if there is a God, and die to find out there isn't, than live my life as if there isn't, and die to find out there is.
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  • Profile picture of the author MoneyDan
    Banned
    Yeah, your first website is the main focus. If it's costing you extra $, take it down...but it won'ttake away from your other site. If it's not costing extra $, just leave it up.
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