To handle the digital revolution and the data that comes with it, the CMO in the boardroom has changed from "Mad Men to Math Men." Instead of developing campaigns based on intuition or simplistic frameworks, marketing decisions are made through advanced empirical engines with results that are objectively attributed and predicted through analytics. Marketers are no longer just good storytellers, but technologists that are required to make data-driven decisions
a "Theoretical landscape to see the scale and scope. But it is not how should go about strategy." If you're starting with a fresh canvas, crumble up the landscape and think about what youre trying to accomplish. Start with requirements, and back your way into finding partners and vendors.
good stuff. Change is good.
best 2015, to everyone