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Startup Branding & First Marketing Campaign

by LouisTo
5 replies
Hi everyone! My name is Louis and I am a new member here at WarriorForum. I am trying to start up a non-medical homecare company on a shoestring budget.

I am passionate about helping senior citizens "age in place" living at home rather than going to some retirement home. I recently took my grandmother out of the nursing home and am providing care for her at home and I know that it has dramatically improved her health and her happiness. Starting a business is my dream and any help that you guys can give me would really mean the world to me.

What I want to do is offer senior citizens 65 and older free transportation to and from local places to run errands. I plan on doing about 5,000 EDDM postcards.

We'll pick them up, wait maybe 30 minutes, and bring them back home safely. I figure that if someone takes me up on this offer, they aren't comfortable driving themselves or just don't have transportation, so they could be a good prospect.

Is this a good idea? How do I make it a compelling offer?

Any comments would be very much appreciated!
Thanks everyone!
Louis
#branding #campaign #eddm #marketing #startup
  • Profile picture of the author LouisTo
    Not sure why the images are so huge, sorry, working on reducing them heh...
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  • Profile picture of the author XponentSYS
    Tell me how you came up with your hourly rate. I don't see a lot of room here..... Especially if you're paying someone. I hired an in home caregiver for my grandmother during her final years.

    Like you, I believe in keeping them home as long as possible.

    I remember her caregiver costing way more than your fee. Many, many multiples of that in fact.

    It's not always good to compete on price. This is a market where price isn't the main concern and I fear it may be harder to sell at a rate that low. It "cheapens" the offer and may turn people off.
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  • Profile picture of the author LouisTo
    It was actually pretty easy to determine how much room there is. I happen to know that Medicaid funded homecare reimburses at $13.50 an hour. Now not all companies do Medicaid funded homecare, but the ones that do, can make a living providing the exact same care with the exact same employees that private duty homecare does. Whereas the low end of private duty homecare starts at $20.00/hr, with no apparent reason for the higher fee, except that their clientele is too "wealthy" to receive government assistance. The personal care aide is the exact same in terms of service and qualifications.

    My margin is pretty small I admit, we're talking just a dollar or two per client hour after employee wages, insurance, bonding and overhead, but it's enough to make a living with a modest number of clients.
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    • Profile picture of the author cruisinman
      EDDM is not the correct delivery if you are targeting a certain age. EDDM mails to everyone on a mail route . . .
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  • Profile picture of the author Freebiequeen1999
    You could target community senior centers, agencies, ask at rehab hospitals.


    I live in the state of seniors and they have senior "lifestyle" expos all the time, free blood pressure screenings and goodies and lots of tables rented out from home care companies and other stuff, chiropractors etc


    I have a friend who recently retired and is working part time for a company called seniors helping seniors (google it) - NON medical help, driving, errands, etc...they pay the workers only $10 per hour but since they are on social security and pensions it is just mad money they are restricted as to much they can earn a year before cutting back on the social. So that might be an option for you to hire "youngish" retired folks in good shape - my friend is 63


    You also do have to think about YOUR other expenses - insurance will be a big factor and very important


    I do commend you for your purpose and determination, I too kept my dear father at home until he passed in Hospice care at home. Hang in there
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