Startup Branding & First Marketing Campaign
I am passionate about helping senior citizens "age in place" living at home rather than going to some retirement home. I recently took my grandmother out of the nursing home and am providing care for her at home and I know that it has dramatically improved her health and her happiness. Starting a business is my dream and any help that you guys can give me would really mean the world to me.
What I want to do is offer senior citizens 65 and older free transportation to and from local places to run errands. I plan on doing about 5,000 EDDM postcards.
We'll pick them up, wait maybe 30 minutes, and bring them back home safely. I figure that if someone takes me up on this offer, they aren't comfortable driving themselves or just don't have transportation, so they could be a good prospect.
Is this a good idea? How do I make it a compelling offer?
Any comments would be very much appreciated!
Thanks everyone!
Louis
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