I recently discovered that a major solar company offers $1,000 flat to anyone who refers a residential solar lead that closes.
So I decided to create an online funnel to motivate visitors to request a consultation with me. I'm positioning myself as an "independent solar advisor" who can help you make a confident decision about solar--without the sales pressure.
I've done a LOT of homework, and here are some key findings:
* In general, few people want to sit around and read about residential solar (which means the target audience interacts very differently with free reports, blogs, educational email series, etc.)
* People know that solar is worth exploring, but most of the time they just look for a reason to ignore it and go on with life
Major realization: it's going to take all the marketing chutzpah I've got to JOLT people from a state of "I don't care" to a state of "I should get to the bottom of this now."
In other words, I need to create a truly top-shelf piece of direct-response marketing. Something dripping with credibility, riddled with urgency, and totally irresistible.
My question for the board: what ideas, strategies, and tactics would you use to convert visitors to interested prospects?
Any and all input is greatly appreciated!