Selling Mobile Websites?

20 replies
Hi there All Warriors!

I bought lots of products regarding selling mobile websites and it's about 2 months I'm researching about it.

I have a team of 3 peoples ready to work for me. They can find business owners, email them and call them. But I don't know how to write the correct email with high response rate and firstly present myself as a helper not seller.

Thanks for your support

Best Regards
Mike
#marketing #mobile #website
  • Profile picture of the author Matt Lee
    If it's a small list of businesses - you can email them directly, but you want to keep it to a couple hundred or less per day - and depending on your email provider you could have deliverability issues when you start emailing in bulk like that.

    I'd capture the emails, and upload them to mailchimp and setup a 2 or 3 email sequence and see what happens. With mailchimp you can send out a higher number of emails. I'm doing something similar and so far it's been a good little lead generator for me.
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    • Profile picture of the author Mike Braswell
      Originally Posted by Matt Lee View Post

      If it's a small list of businesses - you can email them directly, but you want to keep it to a couple hundred or less per day - and depending on your email provider you could have deliverability issues when you start emailing in bulk like that.

      I'd capture the emails, and upload them to mailchimp and setup a 2 or 3 email sequence and see what happens. With mailchimp you can send out a higher number of emails. I'm doing something similar and so far it's been a good little lead generator for me.
      Thanks for reply Matt!

      I don't want to do any mass mailing or bulk emailing at all. I want to contact them directly. So I need to know how should I write and send the correct email to get high response rate. What should I write in Subject and body of email. That's exactly my problem.

      For now I just know I must mention their name or type of business to grab their attention!

      Cheers
      Mike
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      • Profile picture of the author xlfutur1
        Originally Posted by Mike Braswell View Post

        Thanks for reply Matt!

        I don't want to do any mass mailing or bulk emailing at all. I want to contact them directly. So I need to know how should I write and send the correct email to get high response rate. What should I write in Subject and body of email. That's exactly my problem.

        For now I just know I must mention their name or type of business to grab their attention!

        Cheers
        Mike
        The nature of email will most likely get you a low response rate. Personalizing the email will help, but when it comes down to it, you are emailing them blind.

        Try sending a personalized letter, then follow up with an email if you don't hear from them, and reference the letter you sent in the email.

        Then if you don't hear from them, send them another letter referencing the email AND letter you recently sent them. Then if you still don't hear from them, call them and tell them you are the guy who sent 2 letters and an email. Cold prospect no longer!
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  • Profile picture of the author Shuffle
    While I won't give you exact email info I can tell you I've had a lot better closing ratio with phone sales. if you've bought courses you might already know this but I'll say it anyway. Get your list via scraping software or what not. Then I use my cell phone to verify mobile website compatibility before I call. my scraper doesn't give me accurate information regarding if the site is mobile or not and I've had online mobile emulators not display correctly as well. From there my phone spiel is less than 60 seconds and I'm asking for an email address to send my info to. Which includes a snapshot of their website on my phone and 'sketchup' of what it could be by using dudamobile and Snagit to screen capture without dudamobile logo on there. Email it to them within 10 minutes after you got their email address and call back 5-10 minutes after you sent your email. Closing at this point should be easy if the client is remotely interested. It may seem like a lot of work but it goes fast the more you do it.
    I've had a lot less success with email script. I feel it's too easy for client to delete it without even reading it first.
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  • Profile picture of the author Mike Braswell
    Good strategies warriors!

    I actually hate cold calling as I hate receiving cold calls on my phone. But There're lots of peoples closing deals via email without having a single call.

    I think If create an awesome email script to send then I will have success.

    Mike
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    • Profile picture of the author kemdev
      Originally Posted by Mike Braswell View Post

      Good strategies warriors!

      I actually hate cold calling as I hate receiving cold calls on my phone. But There're lots of peoples closing deals via email without having a single call.

      I think If create an awesome email script to send then I will have success.

      Mike
      Be careful who you listen to.

      As I understand it email is a numbers game. Great subject lines and copy will improve conversions... yes. But don't expect a couple hundred emails to do the trick. And if you're sending emails manually you can forget about it... not going to produce substantial sales. This I know from experience even sending emails to leads asking for help in the web design area.

      Look up some posts by IAmNameless on email marketing for this type of thing. I'd consider buying his WSO if you have the scratch, too. I'm betting it will be an eye-opener, and save you a lot of wasted time.
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  • Profile picture of the author Freebiequeen1999
    I don't understand Mobile Websites....you can get duda and make any website mobile (free with ads or pay with no ads and more features)....or don't most just go with a "responsive" website in wordpress> responsive theme?
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    • Profile picture of the author DABK
      Responsive websites are a lot more expensive than mobile sites.

      Duda does make any website mobile. But that means, it takes the content on the site and makes it fit a mobile device; it does nothing (or, at least, a year + ago, when I looked into that it did nothing) to make sure the content matches mobile device user mood/expectation of what a mobile site does (i.e., if the home page is about the great pizza recipe grandma Moses from Sicily left the owner, the homepage of the mobile version will be about that. While users of mobile phone would expect the pizzeria's location, phone, hours, means of ordering.

      Originally Posted by Freebiequeen1999 View Post

      I don't understand Mobile Websites....you can get duda and make any website mobile (free with ads or pay with no ads and more features)....or don't most just go with a "responsive" website in wordpress> responsive theme?
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  • Profile picture of the author Shuffle
    I believe dudamobile free mobile website is only good for 500 visitors per month. Let's face it, if you're selling someone on a mobile site they're probably getting a lot more visitors than that and that's why they "get it".
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    • Profile picture of the author Shuffle
      Another thing about the comment to the build a responsive site. My wife's website is responsive and I love it but some sites will actually work better on a dedicated mobile design. I find a business' website where people go to their location definitely benefit from a mobile designed site.
      This is a place to take your kids that we went to this weekend. I'll include the pics I sent her(her pics did not have the sloppy paint brush marks on them)

      Attachment 22258

      Attachment 22259
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  • Profile picture of the author Mike Braswell
    Hey guys thanks for replies, But I don't talk about creating responsive or mobile websites, I know how to create it in minutes.
    Problem is about getting clients, that's why I said I need to write a good email template with high open rates and response rates.
    What actually should I write on the subject or body of email to get response?

    Thanks
    Mike
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  • Profile picture of the author MoneyDan
    Banned
    Whatever you end up doing, I recommend a side-by-side comparison. Rather than type out 3 paragraphs telling them, SHOW them with a side-by-side. Then tell them about the benefits and the business they're missing without it.
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    • Profile picture of the author Mike Braswell
      [DELETED]
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      • Profile picture of the author DABK
        You need to come up with great subject lines, based on what you sell and plan to sell beyond mobile phones and how you plan to get them to contact you.

        And it's going to take some experimenting. Look up Obama subject lines, for inspiration. https://www.google.com/search?q=obam...utf-8&oe=utf-8. Really. Some of the sites tell you open rate and such.

        Then you need, as it's been said before, to present their problem and your solution to it. A side-by-side comparison would work. Maybe you're going to take them to a video that shows how much better mobile optimized sites are for bringing clients. Maybe you do it just with the email messages.

        Your choice, based on what you can and want to do.

        Headline: dentist in boca raton wanted (in my world, subject lines like this that have no capitalization work better; you test in yours)

        Message:
        I'm looking for dentists in Boca Raton who want their website to look like the one on the left when it pops up on someone's cell phone.

        BECAUSE THEY UNDERSTAND THAT GETS THEM MORE CLIENTS.

        Blah, blah, blah, blah.
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  • Profile picture of the author Mike Braswell
    I am going to sell mobile websites and wanna use cold emailing for lead generation.

    I know how to get them to buy my service but for now I must understand how to get high response rates and then I will be able to close deals.

    Mike
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    • Profile picture of the author iAmNameLess
      Originally Posted by Mike Braswell View Post

      I am going to sell mobile websites and wanna use cold emailing for lead generation.

      I know how to get them to buy my service but for now I must understand how to get high response rates and then I will be able to close deals.

      Mike
      Statistically mobile websites have the lowest response rates out of the major services offered. In 2012 it was a MUCH easier service to sell but really, if its just mobile and not responsive, then you're facing an uphill battle.

      Responsive is the present and the future.

      Just because you can pump it out in a matter of minutes doesn't make it a long term service to sell.

      I get PM's all the time, almost daily here about people having trouble getting started... and it's because they're offering mobile websites, which is mistake #1... and mistake #2 not using the proper marketing channels.

      The pure math of cold email marketing works against you. Let's say it takes you 30,000 emails to get a sale for regular web design whether it is responsive or not. With mobile, you're hoping that they DO have a website already AND that they have control of it... this eliminates the juiciest of leads on yellowbook and yellow pages, assuming you're using those directories to scrape emails. This increases the amount of emails you need to send using the 30k benchmark to about 50-60k.

      That's just an example, but those ratios still apply.

      If I were you and I was focused on selling mobile websites... I would avoid cold emailing and instead focus on LinkedIn... and probably cold calling but you said you didn't want to do that.... or... offer a white label solution and have other people sell your mobile websites.
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  • Profile picture of the author PreScriptZ
    you will need these materials:
    - modern email template with good images, design
    - short greeting message to tell business owner that they should have a mobile site
    - description for your services / products

    because honestly I don't think they're too naive not to know which emails are marketing; so we only need to write the best emails to promote, if they need, they'll contact

    if possible, you could try my mobile site builder script for comparing
    _______
    Awesome Mobile Site Builder (AMSB)
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    ANpopup: Awesome Newsletter Popup for WordPress (plugin) & any site
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  • Profile picture of the author Jason Kanigan
    Originally Posted by Mike Braswell View Post

    Hi there All Warriors!

    I bought lots of products regarding selling mobile websites and it's about 2 months I'm researching about it.

    I have a team of 3 peoples ready to work for me. They can find business owners, email them and call them. But I don't know how to write the correct email with high response rate and firstly present myself as a helper not seller.

    Thanks for your support

    Best Regards
    Mike
    Problem #1: Emails don't get read these days.

    Problem #2: The marketplace is full of people spamming business owners to sell them mobile sites.

    Problem #3: Copywriting expertise is expensive.

    This is the situation you find yourself in.

    Solution #1: Use another method of communication that has a higher open rate.

    If they don't see or hear your message, it doesn't matter what it says.

    Solution #2: Make your offering unique.

    Offer something in addition to the mobile site. Call what you offer by another name. Dress it up a bit. Maybe even make the WAY prospects interact with you the difference.

    Solution #3: Hire or develop copywriting expertise, and TEST.

    You are NOT, EVER, EVER (let me emphasize that again), EVER going to get converting, personalized copy given to you for free. Especially on a public forum.

    That is an ultra-valuable asset and anyone who has developed copy that works will not be willing to just give it away.

    If you absolutely must go the email route, or even the direct mail route, you must be willing to test. That's the thing about marketing: it usually does not work on the first try. Or the second, or maybe even the eighth. People don't seem to understand this.

    I have a landing page with some copy...I install a heat map. As I collect visitors from paid and natural traffic, I begin to gather data. After 100 or 200 views, I can look at the heat map and see "Oh, THERE'S where half of my visitors drop out!" and I can start testing adjustments.

    And it continues. Testing never ends. But this is how you develop copy that works. Eventually you're down to the Buy button or the application submission button, and now it's time to optimize that.

    Expecting to write an email that magically converts with "a high response rate" (what is that, anyway? In your market 1% would be "high") is like expecting to win the lottery.

    So get your expectations in order, and be prepared for a lengthy optimization journey.
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  • Profile picture of the author johntoll
    Problem #1: Emails don't get read these days.
    I figured out the same thing. I get a 5% response rate with cold emails. Less than 2% convert to a meeting. So I need to send out probably close to 200-300 emails just to make a sale and I have a very good email script/sequence. Email does work for me but I hate it.

    At the end of the day nothing beats cold calling. Set someone up with a script, a list, and a headset. Have them make hundreds of dials per day and you will get more business than you can handle.
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    • Profile picture of the author Jason Kanigan
      Originally Posted by johntoll View Post

      I figured out the same thing. I get a 5% response rate with cold emails. Less than 2% convert to a meeting. So I need to send out probably close to 200-300 emails just to make a sale and I have a very good email script/sequence. Email does work for me but I hate it.

      At the end of the day nothing beats cold calling. Set someone up with a script, a list, and a headset. Have them make hundreds of dials per day and you will get more business than you can handle.
      If you are getting a 5% response with truly cold emails you should package and sell that as a system.

      You should also consider having the writer bronzed.
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      • Profile picture of the author johntoll
        Originally Posted by Jason Kanigan View Post

        If you are getting a 5% response with truly cold emails you should package and sell that as a system.

        You should also consider having the writer bronzed.
        haha that would be a waste of my time when I can make more money selling peole.

        and I'm getting lucky with the emails. I'm convinced of it. I never had this kind of luck before with cold emails.
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