Help! Never had a client request this before?? Meeting with local Restaurant Businesswoman

57 replies
A local pizzeria owner in Sacramento wants to meet with me and have me sit down with her and briefly show her 1) how cPanel works, and also 2) show her what I can do for her to get her more business.

I have a TON of ideas and I'm still collecting more as I read through older posts on WF (yes, I've read the thread with a similar title to this one)

Question is: If you had 1 hour to "wow" a potential client, what would you show & tell them? And specifically again, this is a pizza restaurant.

I've got so far to show her: how to install mobile website using cPanel, how to find meta tag keywords on competitors' sites, sms/text marketing ideas, email marketing ideas, and a bunch more that I'll have to narrow down.

AND she wants a crash course in cPanel: she wants to understand how things work behind the scenes. Someone tried to sell her a Google Local/Google Places directory listing for an outrageous price, and then she found out she could just set up Google Places herself - so she wants to know how it all works so she can justify paying me to do it for her.

THANK YOU!!
#businesswoman #client #local #meeting #request #restaurant
  • Profile picture of the author Enfusia
    You want to wow her. Have customers calling in and ordering Pizza from your landing page you set up and have it track them and show her the people that called.

    She wants to know how it works because she doesn't want to get ripped off. She doesn't really want to have to do it herself.

    Bottom line, send her customers. Then you can ask nearly any fee you like and she won't be slapping your sacks telling you. "Oh, well I could do it in 3 hours so I'm only going to pay you $X".

    Have her phone ringing off trhe hook and email her the phone numbers every hour that called her for a few days before the meeting.

    She'll be sold, no selling on your part. Just tell her that you can just as easily give those orders to her competitor. Then charge her a monthly fee for all the calls.

    Boom, payday!

    Patrick
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    • Profile picture of the author Freebiequeen1999
      Sounds like she wants a computer "tutor" ?
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    • Profile picture of the author TheWriteOne
      Originally Posted by Enfusia View Post

      Bottom line, send her customers. Then you can ask nearly any fee you like and she won't be slapping your sacks telling you. "Oh, well I could do it in 3 hours so I'm only going to pay you ".
      Or you can make a presentation she won't understand and so she would pay you so much because your work is incomprehensible.

      Just go with a presentation that would show how you could help her restaurant. It's what usually gets the customers.
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      • Originally Posted by TheWriteOne View Post

        Or you can make a presentation she won't understand and so she would pay you so much because your work is incomprehensible.

        Just go with a presentation that would show how you could help her restaurant. It's what usually gets the customers.
        that's what she said she wanted - she said she's been burned by a marketing guy before, so she wants to "know" what it is that is involved with this work - she wants me to show her why its not something she wants to do on her own.

        she already does email and sms - so she has a list - what can i offer her past email and sms marketing, website, and mobile site?

        thank you!!
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        • Profile picture of the author swilliams09
          Originally Posted by JudoCruiseMissile View Post

          that's what she said she wanted - she said she's been burned by a marketing guy before, so she wants to "know" what it is that is involved with this work - she wants me to show her why its not something she wants to do on her own.

          she already does email and sms - so she has a list - what can i offer her past email and sms marketing, website, and mobile site?

          thank you!!
          What do you get out of helping her learn CPanel? Have you asked yourself that? Do you get money? Are you building trust? Is she just using you and throwing you away? What do you want to get out of it? You should know that before you walk in the door and make sure you get it.
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          • Originally Posted by swilliams09 View Post

            What do you get out of helping her learn CPanel? Have you asked yourself that? Do you get money? Are you building trust? Is she just using you and throwing you away? What do you want to get out of it? You should know that before you walk in the door and make sure you get it.
            i guess mostly i get a chance to gain experience, and like you said building trust. and she did pay me for my time, and we're going to meet again to talk some more, so hopefully that goes well!

            thanks for your advice
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    • Originally Posted by Enfusia View Post

      You want to wow her. Have customers calling in and ordering Pizza from your landing page you set up and have it track them and show her the people that called.

      She wants to know how it works because she doesn't want to get ripped off. She doesn't really want to have to do it herself.

      Bottom line, send her customers. Then you can ask nearly any fee you like and she won't be slapping your sacks telling you. "Oh, well I could do it in 3 hours so I'm only going to pay you ".

      Have her phone ringing off trhe hook and email her the phone numbers every hour that called her for a few days before the meeting.

      She'll be sold, no selling on your part. Just tell her that you can just as easily give those orders to her competitor. Then charge her a monthly fee for all the calls.

      Boom, payday!

      Patrick
      i would love to do this!! how do i go about setting this up?


      "Have customers calling in and ordering Pizza from your landing page you set up and have it track them and show her the people that called."
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      • Profile picture of the author Freebiequeen1999
        Originally Posted by JudoCruiseMissile View Post

        i would love to do this!! how do i go about setting this up?


        "Have customers calling in and ordering Pizza from your landing page you set up and have it track them and show her the people that called."

        Well I would ask to see his specific page and stats and speak to the oh so happy pizzeria owners who use this pizza lead service LOL


        Here is my take on this - probably suggesting you use a lead page/funnel/capture program that many of the so called warriors use to get leads for (mostly) service biz


        You set up lead pages, email signups, autoresponders and also maybe track leads with a call program , that records all the calls from that specific number assigned by the call program


        However...for anyone to suggest this for a pizza parlor tells me they never worked with pizza parlors - I have and I am here to tell you this idea is not going to fly


        It can work with large ticket items - roofing, termite extermination, pool remodel or build, contractors etc....service biz


        but pizza? low cost...and also people are looking for convenient, want to read menu, see pics of the pizza, search for a coupon , they don't get bids for a pizza and then decide

        Geeze there is so much bad info here, it is really a shame to see people willing to mislead others for the sake of a few bucks affiliate commission
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        • Profile picture of the author digichik
          Originally Posted by Freebiequeen1999 View Post

          Well I would ask to see his specific page and stats and speak to the oh so happy pizzeria owners who use this pizza lead service LOL


          Here is my take on this - probably suggesting you use a lead page/funnel/capture program that many of the so called warriors use to get leads for (mostly) service biz


          You set up lead pages, email signups, autoresponders and also maybe track leads with a call program , that records all the calls from that specific number assigned by the call program


          However...for anyone to suggest this for a pizza parlor tells me they never worked with pizza parlors - I have and I am here to tell you this idea is not going to fly


          It can work with large ticket items - roofing, termite extermination, pool remodel or build, contractors etc....service biz


          but pizza? low cost...and also people are looking for convenient, want to read menu, see pics of the pizza, search for a coupon , they don't get bids for a pizza and then decide

          Geeze there is so much bad info here, it is really a shame to see people willing to mislead others for the sake of a few bucks affiliate commission
          Instead of knocking others plans, ideas and suggestions, perhaps you should get a better understanding of digital marketing yourself.

          Perhaps you don't fully understand how the OP could build out a landing page with menu, having the customer go through it instead of the pizzeria's site and optimize the Google+ local listing and get them ranking, using assets the OP can keep if the biz owner decides to stop paying. It's not just about lead generation, it can also about developing assets that rank and convert, that you can rent/license to another business, if the one you are dealing with decides to stop paying you.

          To the OP:
          You may want to look at Bob Ross' EDDM information, this type of mailing is great for pizzerias.

          Yes, setting up and optimizing her Google+ local and ranking a separate website(more than a landing page for pizza, that you own) this will allow you go get recurring revenue from her monthly. This is a marketing system, she will have to pay for, as she would any other advertising. If she decides to stop paying you, you just remove her information from these assets and her business slows down. There is more to this, than I can write out here, but you can research this. Look at some of the info by Claude Whitacre and Paul James. They have good information about these types of systems and how to get recurring income from them.
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          • Profile picture of the author Freebiequeen1999
            Originally Posted by digichik View Post

            Instead of knocking others plans, ideas and suggestions, perhaps you should get a better understanding of digital marketing yourself.

            Perhaps you don't fully understand how the OP could build out a landing page with menu, having the customer go through it instead of the pizzeria's site and optimize the Google+ local listing and get them ranking, using assets the OP can keep if the biz owner decides to stop paying. It's not just about lead generation, it can also about developing assets that rank and convert, that you can rent/license to another business, if the one you are dealing with decides to stop paying you.

            To the OP:
            You may want to look at Bob Ross' EDDM information, this type of mailing is great for pizzerias.

            Yes, setting up and optimizing her Google+ local and ranking a separate website(more than a landing page for pizza, that you own) this will allow you go get recurring revenue from her monthly. This is a marketing system, she will have to pay for, as she would any other advertising. If she decides to stop paying you, you just remove her information from these assets and her business slows down. There is more to this, than I can write out here, but you can research this. Look at some of the info by Claude Whitacre and Paul James. They have good information about these types of systems and how to get recurring income from them.

            So show me what local pizzeria is going to pay for this regarding the price of what this brings in? I deal in the real world, with real business owners who are NOT as stupid as some of you like to think Most business owners will want their own page "ranked", not some extra page


            I am not selling plan or whatever
            My suggestions are based on real world stuff


            setting up a lead page for a roofer makes sense, for a pizzeria not so much


            yeah the 9x12 might be good but are YOU suggesting that he gets into that business on the side or what? Lots of people here talk off the top of their heads without thinking thing through


            Obviously the "businesswoman" in question is trying to cut corners, save $$.....she wants him to "teach" her the cpanel....so YOU think she is going to spring for lead pages and such? Let's get real here
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            • Profile picture of the author savidge4
              Again with the show me show me show me. Of all the models you appear to have distain for, I would think that this one would be one you would like. it is REAL WORLD... you can really only "rent" a site if it is actually PRODUCING RESULTS. what shop owner would want this? REALLY?!?!?!

              I can build a page specifically for a client and they can pay me to get it ranked, and keep it there with all of its citations and this and that and social and blah blah blah. They are into it for THOUSANDS over an amount of time, AND there seriously is no guarantee that they will capture leads from it.

              OR I as a developer can develop a page and rank it for a "pizza shop" in my local community. The BENEFIT in this model for the merchant is that there is NO start up cost and expense... no paying for all of that time to get it ranked and positioned and a social community developed etc. They are being provided a proven and producing flow of traffic and in this case REVENUE.

              ALL of the risk and expense is on the site owner... not the guy renting it. It really is one of the BEST models in place for the MERCHANT in the internet marketing space today. The MERCHANT is only going to pay if there is a level of performance, if that isn't there they stop paying. This is actually a scenario of EQUAL leverage.

              The question is then can YOU the Internet Marketer for the "REAL" masses perform and that kind of level? and until you SHOW ME.. I wont think for a 1/2 a second you could.


              Originally Posted by Freebiequeen1999 View Post

              So show me what local pizzeria is going to pay for this regarding the price of what this brings in? I deal in the real world, with real business owners who are NOT as stupid as some of you like to think Most business owners will want their own page "ranked", not some extra page
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              • Profile picture of the author Freebiequeen1999
                Originally Posted by savidge4 View Post

                Again with the show me show me show me. Of all the models you appear to have distain for, I would think that this one would be one you would like. it is REAL WORLD... you can really only "rent" a site if it is actually PRODUCING RESULTS. what shop owner would want this? REALLY?!?!?!

                I can build a page specifically for a client and they can pay me to get it ranked, and keep it there with all of its citations and this and that and social and blah blah blah. They are into it for THOUSANDS over an amount of time, AND there seriously is no guarantee that they will capture leads from it.

                OR I as a developer can develop a page and rank it for a "pizza shop" in my local community. The BENEFIT in this model for the merchant is that there is NO start up cost and expense... no paying for all of that time to get it ranked and positioned and a social community developed etc. They are being provided a proven and producing flow of traffic and in this case REVENUE.

                ALL of the risk and expense is on the site owner... not the guy renting it. It really is one of the BEST models in place for the MERCHANT in the internet marketing space today. The MERCHANT is only going to pay if there is a level of performance, if that isn't there they stop paying. This is actually a scenario of EQUAL leverage.

                The question is then can YOU the Internet Marketer for the "REAL" masses perform and that kind of level? and until you SHOW ME.. I wont think for a 1/2 a second you could.



                Have to laugh..did any of you actually read the first post? The "owner" wants Judo to show her how to use c-panel....seems she wants to pick his brains and try to do it herself


                A few of us saw that and pointed it out - then the thread clogged up with promoters trying to push their own "for sale" crap


                The owner in question maybe is not even worth dealing with - do you teach small biz owners how to "use c panel" and "set everything up"?
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    • Profile picture of the author NewParadigm
      Originally Posted by Enfusia View Post

      You want to wow her. Have customers calling in and ordering Pizza from your landing page you set up and have it track them and show her the people that called.

      She wants to know how it works because she doesn't want to get ripped off. She doesn't really want to have to do it herself.

      Bottom line, send her customers. Then you can ask nearly any fee you like and she won't be slapping your sacks telling you. "Oh, well I could do it in 3 hours so I'm only going to pay you ".

      Have her phone ringing off trhe hook and email her the phone numbers every hour that called her for a few days before the meeting.

      She'll be sold, no selling on your part. Just tell her that you can just as easily give those orders to her competitor. Then charge her a monthly fee for all the calls.

      Boom, payday!

      Patrick

      yep, but it does boggle my mind the lead gen done w/ generic type landing pages. They stick out like a sore thumb to me and i'd never use one for an inquiry. But plenty of people do, evidently
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  • Profile picture of the author kevinenrique
    Did you agree to this?? Does she know your marketing/SEO/PPC/whatever-you-are-offering fees? Can she afford your prices? Those are the key factors..

    Cpanel? This sounds like a big waste of time...
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  • Profile picture of the author tryinhere
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  • Profile picture of the author henry Argueta
    Let me guess, the OP isn't coming back?
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  • Profile picture of the author Oziboomer
    Originally Posted by JudoCruiseMissile View Post

    Question is: If you had 1 hour to "wow" a potential client, what would you show & tell them? And specifically again, this is a pizza restaurant.
    Maybe this is a bit like when someone calls up for a price.

    They don't know what to ask and as they've been burnt before they are testing whether you know anything.

    Spend the hour asking questions so you can assess what they really need.

    How they think understanding Cpanel relates to getting more clients totally baffles me.

    Don't show how to install a mobile site or anything else as it is just a total waste of time.
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    • Profile picture of the author Freebiequeen1999
      I would send her the link to cpanel info if I even bothered with her at all


      seems like she is trying to pick your brain to "do it yourself"


      will she give YOU her private old world family recipes for pizza and scrimp scampi? will she show you how to use a wood burning oven to get crust just right?
      will she give you a list of all her suppliers?
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      • Profile picture of the author edem_sosu
        Originally Posted by Freebiequeen1999 View Post

        I would send her the link to cpanel info if I even bothered with her at all


        seems like she is trying to pick your brain to "do it yourself"


        will she give YOU her private old world family recipes for pizza and scrimp scampi? will she show you how to use a wood burning oven to get crust just right?
        will she give you a list of all her suppliers?
        Well the next time you go to her Pizzeria take your own dough and toppings.Then ask her if you can stick it in her oven for a few minutes.Tell her you will pay her a quarter the price of her pizza since you brought in your ingredients.
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      • Profile picture of the author savidge4
        Originally Posted by Freebiequeen1999 View Post

        I never said he should stand her up - I just think he should go in with his eyes wide open
        Well actually.....


        Originally Posted by Freebiequeen1999 View Post

        I would send her the link to cpanel info if I even bothered with her at all
        yeah... you did
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        • Profile picture of the author Freebiequeen1999
          Originally Posted by savidge4 View Post

          Well actually.....




          yeah... you did

          Well what I would personally do might be to not bother with her at all. - that's true.
          Or call her and qualify her again.


          I have had more than my share of the needy and greedy and hand holding


          but I never said he shouldn't


          However....with people like this get the money up front. Sad she was burnt before but that makes biz owners hard to deal with - and she may have money problems
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          • Profile picture of the author savidge4
            Originally Posted by Freebiequeen1999 View Post

            Sad she was burnt before but that makes biz owners hard to deal with - and she may have money problems
            She wasn't burned... she was quoted a high price, and figured out she could do it her self. You really need to start reading the posts you respond to.

            Originally Posted by JudoCruiseMissile View Post

            Someone tried to sell her a Google Local/Google Places directory listing for an outrageous price, and then she found out she could just set up Google Places herself
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            • Profile picture of the author Freebiequeen1999
              Originally Posted by savidge4 View Post

              She wasn't burned... she was quoted a high price, and figured out she could do it her self. You really need to start reading the posts you respond to.



              Yeah and so maybe she figures she can do this here doo hickey SEO herself
              and set herself up some mobile app. Who knows? She probably is suspicious


              Now here is a funny thing - last week some peeps were claiming one could make $499 or more to "claim" yelp pages and then get paid $499 a month to "manage' a clients Yelp page haha
              Maybe she had a few of those warriors pay her a visit? Which points up the fact that you can't fool these people all the time or even some of the time - they have a certain amount of smarts, they did open their own business
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              • Profile picture of the author savidge4
                Originally Posted by Freebiequeen1999 View Post

                Yeah and so maybe she figures she can do this here doo hickey SEO herself and set herself up some mobile app. Who knows? She probably is suspicious
                First and for most, looking back at the initial post, again there is no mention of SEO. Secondly the, I am assuming young man was excited about the opportunity to share his ideas that he was trying to collect to help this prospective client. The one and only idea that was presented to this young man... well, you personally shot it down in your normal fashion stating:

                Originally Posted by Freebiequeen1999 View Post

                So show me what local pizzeria is going to pay for this regarding the price of what this brings in? I deal in the real world, with real business owners who are NOT as stupid as some of you like to think Most business owners will want their own page "ranked", not some extra page
                The reality miss freebie, is that most pizza shop owners would be more than happy to pay $400 to $600 a month to rent a site that is bringing consistent orders to their business. Based on WHAT you are saying and HOW you are saying it, this specifically is NOT a model YOU have experience with. I personally believe you do not have the skills, the vision, or the fortitude to make this model work. Since you are into keeping it real... the reality is you had and have no right to make a comment on this type of model at all. You have absolutely NO experience in the words you were speaking.

                Originally Posted by Freebiequeen1999 View Post

                Now here is a funny thing - last week some peeps were claiming one could make $499 or more to "claim" yelp pages and then get paid $499 a month to "manage' a clients Yelp page haha
                Maybe she had a few of those warriors pay her a visit? Which points up the fact that you can't fool these people all the time or even some of the time - they have a certain amount of smarts, they did open their own business
                Again... miss stating the facts, ONE person said they made $499 claiming and managing a Yelp listing. Multiple people including the OP and myself were stating the argument that it really it not out of the realm of possibility to do so.

                ANY and ALL services that most of us here provide COULD be done by the business owner we represent. ALL of my clients COULD build their own website. ALL of your clients could do what ever it is you do. THEY choose not to. For any number of reasons; Either they simply do not know how... or they would rather spend their time doing other things they feel is more important to their business, or they make a decision based on the experience level of the provider and feel they are the best fit for the goals and ambitions of their business. The bottom line is they can afford to have someone else do it.
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                • hey guys, it went really well! you were all right, she was sick of hearing about it by the time we started writing html code.

                  she wants to hire me as a consultant! so we'll see where that goes.

                  here's something new:

                  she wants to promote her other business more than her restaurant. her other business is she is a mortgage broker. so now i have a new question....

                  >> how to get leads calling her for the mortgage industry??

                  i was thinking PPC would be good? set up a landing page with a free guide and capture form. send AdWords traffic to the landing page.

                  she also has her own site where you can go online and fill out a form to get pre-approved for a mortgage loan.

                  should she try to do CPA stuff? like pay people $1.50 for everyone who fills out her form? her form is super detailed, there's tons of boxes you have to fill out. so maybe CPA would not work?

                  thanks guys!!
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                  • Profile picture of the author tryinhere
                    Originally Posted by JudoCruiseMissile View Post

                    she wants to hire me as a consultant! so we'll see where that goes.!!
                    ? Did you ask for your payment or retainer at that point / and get it ?
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                    • Originally Posted by tryinhere View Post

                      ? Did you ask for your payment or retainer at that point / and get it ?
                      well she wrote me a check for my time, and she talked about weekly payments after that. so i guess as long as i dont screw something up i at least have my foot in the door!

                      the mortgage thing was quite the curveball, but i'm excited to start generating leads for her in that industry. it seems like it might be easier than a restaurant. but she still wants help with the restaurant too. so i don't feel there's any shortage of work here!
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                  • Profile picture of the author savidge4
                    Originally Posted by JudoCruiseMissile View Post

                    here's something new:

                    she wants to promote her other business more than her restaurant. her other business is she is a mortgage broker. so now i have a new question....

                    >> how to get leads calling her for the mortgage industry??

                    i was thinking PPC would be good? set up a landing page with a free guide and capture form. send AdWords traffic to the landing page.

                    she also has her own site where you can go online and fill out a form to get pre-approved for a mortgage loan.

                    First of all congratulations.

                    LOL you would have been better off with the restaurant. Before you get into the PPC aspect of mortgage loans ( its real ugly ) you may want to do some work on her site to begin with. I would suggest reading this thread: http://www.warriorforum.com/offline-...marketing.html

                    The principles shared there applied to: https://www.google.com/maps/@38.5615...21.4429125,11z ask your CLIENT, what her max circle of operation is. Then start developing a page for each and every community within that area.

                    Start researching Google for business, by reading everything Catalyst eMarketing has to say both on this forum and off. You will start to understand that the $499 to set that up is not such a far cry from reality.

                    Basically you want to get the site itself running on all cylinders. down to the little things. If for example on the contact page there is a statement such as we will respond in 24 to 48 hours... REMOVE IT. replace that with "We will respond back with you shortly"

                    If the CLIENT wishes for her phone to ring ENSURE the phone number is NOT only on the bottom of the page, or tucked away. ensure it is in the "Contact Us" page. remember... CALLING is a call to action.

                    In regards to your reservations to the form. There is no such thing as a short form for a mortgage. so don't let that worry you.

                    Hope that Helps!
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                  • Profile picture of the author iVentureBiz
                    Well that's nice that the meeting went well..

                    And I mean no offense here...

                    But does anyone else think it's kind of asinine for someone to offer services that they don't even know how to render? If you are not sure how to get this business more leads then maybe trying to sell them that service isn't the best plan?

                    CPA... Probably not. Too much fraud and crap leads. Not to mention the upfront costs for the biz.
                    PPC... Obviously. And a sequential retargeting campaign is the bare minimum to start with.

                    Originally Posted by JudoCruiseMissile View Post

                    hey guys, it went really well! you were all right, she was sick of hearing about it by the time we started writing html code.

                    she wants to hire me as a consultant! so we'll see where that goes.

                    here's something new:

                    she wants to promote her other business more than her restaurant. her other business is she is a mortgage broker. so now i have a new question....

                    >> how to get leads calling her for the mortgage industry??

                    i was thinking PPC would be good? set up a landing page with a free guide and capture form. send AdWords traffic to the landing page.

                    she also has her own site where you can go online and fill out a form to get pre-approved for a mortgage loan.

                    should she try to do CPA stuff? like pay people $1.50 for everyone who fills out her form? her form is super detailed, there's tons of boxes you have to fill out. so maybe CPA would not work?

                    thanks guys!!
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                    • thanks everybody for all your in-depth advice!!

                      i haven't had time to read it all yet but i will do that tomorrow or monday at the latest.

                      i appreciate everyone's willingness to help - i'm new to this but i understand the basics. just need to get some experience under my belt, you know?

                      ---

                      iVentureBiz - i dig what you're saying, i'm trying to learn the lead generation process, and an opportunity has arisen to do this for a loan broker. so i'm at least going to try!

                      Originally Posted by iVentureBiz View Post

                      Well that's nice that the meeting went well..

                      And I mean no offense here...

                      But does anyone else think it's kind of asinine for someone to offer services that they don't even know how to render? If you are not sure how to get this business more leads then maybe trying to sell them that service isn't the best plan?

                      CPA... Probably not. Too much fraud and crap leads. Not to mention the upfront costs for the biz.
                      PPC... Obviously. And a sequential retargeting campaign is the bare minimum to start with.
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                • oh! she said someone wanted to charge her $499 to set up her Google business listing. then she figured out she could just do it all herself for free in under 30 minutes, she became sketchy of marketing folks. so she just wanted to know what she doesn't know, if you will.

                  anyway, $499 to set up a "Google business listing" is pretty steep, innit?
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                  • Profile picture of the author savidge4
                    Originally Posted by JudoCruiseMissile View Post

                    anyway, $499 to set up a "Google business listing" is pretty steep, innit?
                    Honestly... no. I am sure you will hear otherwise. There is a difference between "setting one up" and actually getting results from it.
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                    • Originally Posted by savidge4 View Post

                      Honestly... no. I am sure you will hear otherwise. There is a difference between "setting one up" and actually getting results from it.
                      so $499 is a reasonable price to pay / charge for just setting it up?
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                      • Profile picture of the author savidge4
                        Originally Posted by JudoCruiseMissile View Post

                        so $499 is a reasonable price to pay / charge for just setting it up?
                        That entirely depends on your experience in doing so. There is a difference between setting one up, and setting one in position to provide results. type in "Sacramento Mortgage" and see if her listing appears. YOUR job will be to make that happen at this point!
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                  • Profile picture of the author DABK
                    Depends. Does it come with photos? Does it come with videos that persuade? How many citations are included there? What else is included?

                    Originally Posted by JudoCruiseMissile View Post

                    oh! she said someone wanted to charge her $499 to set up her Google business listing. then she figured out she could just do it all herself for free in under 30 minutes, she became sketchy of marketing folks. so she just wanted to know what she doesn't know, if you will.

                    anyway, $499 to set up a "Google business listing" is pretty steep, innit?
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                    • Profile picture of the author DABK
                      Someone said mortgage brokers make 1% of loan amount. Actually, they can make almost as high as 3%. Between their fee and the lender's underwriting fee, for loans of $100k, the limit is 3%, underwriting fees are in the $800-1,000.

                      Ask her how much she gets on one. How many she closes in relation to how many she tries to close. Some do 95%, some do 75%. Makes a difference in how much they're willing to pay for marketing.

                      mortgage broker + city and city + mortgage broker
                      mortgage lender + city and city + mortgage lender

                      produce better, in my world, than other keywords.

                      mortgage rates + keyword brings in a lot of rate shoppers, she might not be set up to offer the lowest rate (ask her).

                      mortgage broker + city converts impressions to visitors 2 times better than city + mortgage broker

                      mortgage lender + city
                      city + mortgage lender

                      they bring calls from people who're looking for a bank and would never deal with a broker, but don't omit them just because your lady doesn't lend her own money; some people will be interested anyway.

                      There are many, many mortgage products. You need to ask her what she prefers to work with. She's going to tell you everything and everyone. You need to sit her down and get her to tell you the one she's had the easiest time with.

                      If she tells you she wants everybody, ask her if she wants someone who wants a $12,000 mortgage loan. She'll get your point, then.

                      Record the calls with something like callfire, and listen to them. (Tell her you're recording and why.) You might find out that she's wasting leads.

                      Ask her how you determine what a good lead is. If it's someone asking about a mortgage, it's not necessarily a good lead, even if it's for a program she told you she loves.

                      You might want to establish that all calls that last 2 minutes are good leads (90 seconds, if she has a good receptionist and she picks up fast....). She might not want to because she might be on the phone and they have the prospect on hold a long time.

                      You could listen to all phone calls and determine that they spoke for 2 minutes... I wish there was a callfire-like program that could tell you how long the callers are on hold, how long they talk.

                      She has to agree to listen to the call recordings and give you feedback on quality.

                      If you do pay per click, make sure the landing page and the ad match beautifully. It can get expensive fast.
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  • Profile picture of the author helisell
    I guess the op isn't coming back but anyway.

    The lady needs to be qualified. She'll need to be asked questions.

    First question should be, what is she trying to achieve by learning how to use cpanel?

    It may be that actually learning cpanel will be of no use at all to her. It will take
    an expert set of questions to establish what she needs.

    Try going to a doctor with stomach pains and telling them that you want medicine for colic.
    Doctors (and professional salespeople) don't generally accept self diagnosis form their patients (potential customers) so why is the op thinking they should be diagnosing anything before the examination has taken place....very silly and a waste of valuable time.

    ;0)
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  • Profile picture of the author MoneyDan
    Banned
    Originally Posted by JudoCruiseMissile View Post

    A local pizzeria owner in Sacramento wants to meet with me and have me sit down with her and briefly show her 1) how cPanel works, and also 2) show her what I can do for her to get her more business.

    I have a TON of ideas and I'm still collecting more as I read through older posts on WF (yes, I've read the thread with a similar title to this one)

    Question is: If you had 1 hour to "wow" a potential client, what would you show & tell them? And specifically again, this is a pizza restaurant.

    I've got so far to show her: how to install mobile website using cPanel, how to find meta tag keywords on competitors' sites, sms/text marketing ideas, email marketing ideas, and a bunch more that I'll have to narrow down.

    AND she wants a crash course in cPanel: she wants to understand how things work behind the scenes. Someone tried to sell her a Google Local/Google Places directory listing for an outrageous price, and then she found out she could just set up Google Places herself - so she wants to know how it all works so she can justify paying me to do it for her.

    THANK YOU!!
    Here's a tip that has helped me not only with clients but with conversation in general: ASK QUESTIONS

    Asking questions takes the pressure off of yourself and focuses on the most important thing in this scenario, the client. Ask her questions about what she wants, what her goals are. Show her you care. By doing this and giving her a lesson on cPanel and websites, you will definitely "WOW" her. Just make it your #1 priority to ask questions, find her "wants" and show her that, through your services, you will fix these wants.

    Don't sell her your product, sell her a solutions to her problems.
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  • Profile picture of the author xlfutur1
    Cpanel? wow, you can't make this stuff up.

    I would set up an sms campaign. show that if she would be willing to offer a drawing of a free pizza giveaway once per week, she could build a huge list of phone numbers to market to with timely offers every week forever.

    How do I know this? Because one of my pizza clients has done the same thing. they've built a list of over 1300 people willing to receive sms offers, all for the price of one pizza per week. The ROI would be off the charts for her.
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  • Profile picture of the author DavidAllenNeron
    Personally,

    I would give her a 'very detailed' overview of her CPanel and all of the things she can do with it to the point of information overload, then I'd switch gears and talk about other ideas aside from the CPanel stuff and more focused on your game-plan and then sell her on stream-lining the entire process for her and teaching her along the way.

    I think that's a surefire way to get a client and to get more money out of the client.
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  • Profile picture of the author savidge4
    Originally Posted by JudoCruiseMissile View Post

    A local pizzeria owner in Sacramento wants to meet with me and have me sit down with her and briefly show her 1) how cPanel works, and also 2) show her what I can do for her to get her more business.
    Miss freebie? First post... what does #2 say?

    Walking into a meeting with such a client that you have sent tracked calls to from YOUR website... what does that do to the conversation?

    F the cPanel... land the job.
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  • Profile picture of the author Glenn Leader
    Personally, I wouldn't just show her how to use cPanel. I'd teach her, but charge my normal
    teaching fee. This of course would be refunded, should she buy into my other services.

    Glenn
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    • Profile picture of the author Freebiequeen1999
      Originally Posted by Glenn Leader View Post

      Personally, I wouldn't just show her how to use cPanel. I'd teach her, but charge my normal
      teaching fee. This of course would be refunded, should she buy into my other services.

      Glenn

      Great solution!


      All the "learned" advice (much from peeps pushing their own product LOL) is really funny cause the best advice is to either drop this pizza place, charge for teaching or just ask for money up front if you really need it.


      Frankly most people who actually deal with small biz owners would steer clear of someone like this who wants you to play computer teacher and "show her what you are going to do".....My 'antenna" say she is planning to pick your brain then get her nephew or the part time cashier who is "great with putters: to try to implement your ideas


      Like I said before - will she teach you how to use coal fired over or give up her Nona's "Sunday Gravy" recipe? No.


      It's actually an insult IMHO
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      • Profile picture of the author savidge4
        I think there is a missed point here. There is a service provider ( JudoCruiseMissile ) and there is a local business owner. Some how, some where the 2 meet. The 2 have a discussion of what the one NEEDS and what they other can potentially provide. A meeting is then set.

        Win, loose, or draw at this point, JudoCruiseMissile NEEDS to attend the meeting and fulfill his end of an apparent agreement. THAT is good business. He needs to sit down with the potential client and show the workings of cPanel,and then JudoCruiseMissile needs to lay out some ideas, as to what he can do for the potential client.

        REGARDLESS of the obvious outcome, as a business owner... JudoCruiseMissile NEEDS to follow through. JudoCruiseMissile needs to be THAT stand up guy.

        Again... win, loose, or draw this meeting is NOT about getting a contract, it is about the learning experience. When you meet a client, what to say, and what not to say. What to commit to and what not to commit to.

        The bottom line is you cant win if you are not present. Learning how to start the race at the start line, vs 5 paces back is the goal in all of this.

        For all we know, JudoCruiseMissile might be very charming and win over the prospective client with his cPanel demonstration and they could strike up a deal for JudoCruiseMissile to do some work for the client. But, you have to be there to find out. And because you said you would, you need to!

        Best of luck to you!
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  • Profile picture of the author bizgrower
    I really think she does not want to learn C-Panel. She wants to make sure it
    is not as easy as claiming her Google Places and does not want to overpay
    for anything again.

    Meeting with the prospect should be the chance for Judo to establish credibility, trust,
    respect, and expertise.

    Because Judo is the one who has had contact with her and knows how they got in
    touch with each other in the first place (networking, referral, cold call, relative...), he
    can decide if she is worth meeting, or not.

    After the meeting, hopefully, Judo can decide if he wants to work for her, or not.
    Or, maybe later.

    Also, he should be able to establish if she can become a Center of Influence
    and help Judo's business. Perhaps her hubby or friends own businesses....

    Anyway, I think meeting and talking is an opportunity and we don't know Judo's skillset,
    deal flow, or portfolio strength.
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    • Originally Posted by bizgrower View Post

      I really think she does not want to learn C-Panel. She wants to make sure it is not as easy as claiming her Google Places and does not want to overpay
      for anything again.

      Meeting with the prospect should be the chance for Judo to establish credibility, trust,
      respect, and expertise.

      [...]

      Anyway, I think meeting and talking is an opportunity and we don't know Judo's skillset,
      deal flow, or portfolio strength.
      nail. head. hit. you!
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  • Profile picture of the author Freebiequeen1999
    I never said he should stand her up - I just think he should go in with his eyes wide open


    Maybe, woulda coulda shoulda....yes sometimes the new person "pays" for the sins of past
    mistakes


    I met one owner who paid 2 young guys $200 to make a qr code for her salon....yes $200 in 2014 ouch. They just walked into biz and she thought it sounded great and paid on the spot
    Later she learned what a mistake but oh well


    On the other hand the warrior spirit here seems to often be "promise them anything you don't know how to do and get some guy in India to do it for five bucks on fiverr " so I guess that is another option
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  • Profile picture of the author bizgrower
    Congratulations! I'm glad it went well and you have a go-getter client who seems to
    appreciate your time.

    Mortgage brokers earn about 1% of the loan amount. Her split can be 50% to 100% of the 1%, depending upon her being the broker, or just originating for a broker. $3500 on a $350,000
    loan. So, that's an indication of the value to her kids college fund, retirement...

    It's a regulated industry, so you'll have to become aware of what you can say or can't say...
    And where her company is licensed, where she wants to operate, and if she specializes
    in certain types of loans, does 1031 exchanges... What things give her an edge over other
    brokers. Study her website and the websites of the bigger lenders/brokers for a quick
    industry education and jargon.

    Google Places - in addition to what Savidge4 wrote, you have - what - a couple of paragraphs
    of copywriting to get on the page to get the right message out.. very important.
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  • Profile picture of the author iwillbeontop
    IMHO, sounds like a client I do not want... Sounds like a micro manager or someone on a shoestring budget. Why would a business owner want to learn cPanel? Congrats on getting a paid client but I personally wouldnt want to deal with her.
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    • Profile picture of the author Freebiequeen1999
      Originally Posted by iwillbeontop View Post

      IMHO, sounds like a client I do not want... Sounds like a micro manager or someone on a shoestring budget. Why would a business owner want to learn cPanel? Congrats on getting a paid client but I personally wouldnt want to deal with her.

      Ditto - although I am glad you got some $$ there Judo :0


      I have also had people like this who try to squeeze you to handle more things, add ons


      Mortgage industry is regulated so best to get some guidelines there (what you can/can't say etc) Not like pizza haha


      Regarding "claiming' google places - that is not worth $495


      now..if they were claiming it and setting up seo management, optimization that would be worth it.
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  • Profile picture of the author bizgrower
    I feel bad because I'm the one who said mortgage brokers get 1% of the loan amount
    It's been a long while since I was in that business and then, and in my neck of the woods,
    the brokers getting 3% were primarily dealing with dealing with high risk/bad credit loans.
    I did not do those kind of loans. Also, I thought newer regulations in that industry put a cap
    on the points brokers could charge (but I'm not in touch with that industry at all right now).

    I agree, I don't think CPA would be for her because probably all her clients come from
    near home and she is not likely licensed in other states. Even if she is licensed in other
    states, it's probably only another state or two and the bulk of her work is going to be more
    local. (I could be wrong because I don't do CPA and have the impression it's suitable
    for nationally available products more than services.)

    Dan
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    • Profile picture of the author DABK
      This lady could very well be charging only 1%. Because she deals only with the easier ones. Because she gets more volume that way.

      But she could be charging more. So, best thing is to ask.

      I work with people who're doing mortgages and it's a different animal than it used to be 5 years ago.

      And it's changing all the time.

      Last month Fannie Mae, after harvesting data from appraisals over the last few years, has every bit of information in every report run against the database, and, so far, lenders see a lot of red flags on each appraisal. And they have to question the appraiser. The appraiser has to respond. It takes longer.

      I've seen a few, some are really odd, some have nothing to do with nothing in the appraisal report at hand, a few are good.

      Oh, yes, it assumes the previous appraiser to see the house got it all right, the present one doesn't know what he or she is doing.

      I wonder if the OP's broker is really on top of such things like that, they could make that her unique selling proposition. I close faster because I'm on top of changes.

      Of course, she'd have to deal with lenders who do to.

      Originally Posted by bizgrower View Post

      I feel bad because I'm the one who said mortgage brokers get 1% of the loan amount
      It's been a long while since I was in that business and then, and in my neck of the woods,
      the brokers getting 3% were primarily dealing with dealing with high risk/bad credit loans.
      I did not do those kind of loans. Also, I thought newer regulations in that industry put a cap
      on the points brokers could charge (but I'm not in touch with that industry at all right now).

      I agree, I don't think CPA would be for her because probably all her clients come from
      near home and she is not likely licensed in other states. Even if she is licensed in other
      states, it's probably only another state or two and the bulk of her work is going to be more
      local. (I could be wrong because I don't do CPA and have the impression it's suitable
      for nationally available products more than services.)

      Dan
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  • Profile picture of the author bizgrower
    On top of the changes in the mortgage industry could certainly be a unique selling proposition.

    Another could be communicating and riding the loan all the way through closing because of all the people involved in the loan process: loan processors, title companies, lenders, appraisers, inspectors, real estate agents, sometimes attorneys... And all the paperwork.

    I have a friend who is doing a 1031 exchange that was supposed to close yesterday. Her broker
    and lender appear to have dropped the ball. The broker is doing nothing to make the deal go through. They were given a document late in the game that her employer only was to complete. Did not tell my friend she could not fill out the document and have her boss sign it. Underwriting is now suspicious of the whole file.
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  • Profile picture of the author Freebiequeen1999
    JMO...I think you have the same client - pizza shop, mortgage broker, wanted cpanel info (done)...and then also wants you to install wi-fi - personal or business you don't know


    I have to say I hope this lady knows her interest rates and parameters and that her chef knows how to make pizza....LOL


    You come here looking for answers and very green and you are getting some answers - but I see you are also getting some real desperados who hop from thread to thread pushing their own moneymaking ebook or whatever -


    JMO - you should probably tell her she needs her internet service provider to hook up the wi-fi - "security issues" blah blah...cause that is really going to be a pain, I can only imagine how she would call if you if it went "down".


    I agree that cpa offers would not work for this, the ones you see on some affiliate networks are for large lead brokers like "lower my bills" that can handle loans in all/most states.


    PPC is very easy to eat up money - and you would have to know exactly what/who she is targeting.


    Social media - facebook - facebook ads - networking with real estate professionals might be good. An email campaign to real estate agents.....a booth at a biz expo or home expo
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  • Profile picture of the author ishboo
    Tell her you're sorry, you're not an IT person. All you know how to do is make her phone ring off the hook with new orders that will add an extra $17,000 to $30,000 in sales and profits to her bottom line this year.

    Then say, "Is there any reason at all you would not want me to share those secrets with you...for FREE?"

    A pizza place is usually good for a one time $1,500 sale if they are honest. You can then sell anything that will run itself for that price and keep it working FOR them without you, like a coupon announcement list.
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