I'm creating a sales training program. It's about half done. It consists of about 12 hours of training.
My target market is salespeople, and their managers. These are B-B and B-C salespeople. Not phone salespeople. Not corporate salespeople. Salespeople who are selling to business owners or consumers.
The marketing will be from speaking gigs and by webinar.
Anyway, I'll be selling it for about $1,000.
My question is, should I sell the training course on CDs or on a thumb drive?
If it's CDs, t would be 12 CDs in a box, along with a manual.
I was assuming that I would use CDs. But...is that old technology? Do most people prefer a download, or a Thumb drive?
I'm debating about DVDs, because I can show graphs. But it isn't essential to the training.