CDs or Download?

9 years ago

just sell it by modules so its not much big on your CDs or upload then, its just an options where you are comfortable with as a buyer or seller...

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iAmNameLess

9 years ago

Why don't you give them the option?

Personally, I think you should do at least 2 of the 3 things you mentioned. I think since it is going to be $1,000 sales for your course, you should offer an instant download and their choice of either a CD/DVD set or thumb drive that will be shipped.

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ewenmack 9 years ago

Give it in the format they consume training.

That's the easy answer of course.

The hard answer is I don't know who will buy
and what's their way of consuming.

Would they be somewhat of a Kennedy crowd?

Can you think of another trainer who has your buyers
and use the same format as him.

Best,
Doctor E. Vile
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- DABK 9 years ago
  
  I'd do as Nathan suggested. And give them something else, different on CD's than on the other method, to buy / or maybe for free, to see if there's behavior difference between the ones who want cd's and the ones who want instant download.
  
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savidge4 9 years ago
I think you might want to think this through and take it a step further.

you have audio files. Where are you going to listen to them?
- At home
- At the office
- in your car
- while jogging
You are thinking CD's, Download, or Thumbdrive.

I think CD's are specifically for those that are thinking they will listen in their car.

Downloading is far from instant when you are talking 12 disks of audio

the thumbnail is basically the download without the manual labor.

What about pre loading a MP3 player? they are really not that expensive, and you are selling this at $1000. It fits all 4 listening scenarios. Even if they have one already, you simply are not going to load 7 Gigs or so on to your Iphone, or Ipod. So you would load one Module, then have to delete that and load the next and delete that and load the next.

Part of any good sales process is making it easy. Easily connects to your car stereo. Take it running, listen in the office, or at home. Where ever you are my training can be with you.

here is a model I did a quick search for: Ematic 8GB MP3/Video Player - Walmart.com

I might even go further than that and maybe look for one that is a touch more and is Bluetooth enabled.

My end list of options would be the thumbdrive, the download or the pre-loaded mp3 player.

Hope that Helps!
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AlexTee

9 years ago

Originally Posted by iAmNameLess

Why don't you give them the option?

Personally, I think you should do at least 2 of the 3 things you mentioned. I think since it is going to be $1,000 sales for your course, you should offer an instant download and their choice of either a CD/DVD set or thumb drive that will be shipped.

I agree with iAmNameLess,

In addition, smartphones and tablets are practically wearable extensions of the people using them.

Mobile is now, the future and beyond...

With the prolific rise in mobile phone and tablet experiences, you would miss a huge opportunity by not providing immediate access as an option

You would then be able to create a new list based on who "just bought", incorporate email marketing, and sell additional products, updates, etc.

Smartphones,ipads, tablets(most of them) and mini tablets can't support CDs and thumbdrives.

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kenmichaels

9 years ago

Delivered to the door has lower returns and less buyers remorse, as well as a few other benefits.

For that price, you can easily provide a nice presentation piece

12 cds plus a manual is ok - however the same items presented properly
can have a nice shock and awe feel to it. - Perfect for upsells.

The only reason I mention returns is because of who you're selling to.

I personally would NOT allow them to download.
I would send via snail mail and call with a congrats / warm and fuzzy / backend

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Oziboomer

9 years ago

Originally Posted by kenmichaels

Delivered to the door has lower returns and less buyers remorse, as well as a few other benefits.

For that price, you can easily provide a nice presentation piece

12 cds plus a manual is ok - however the same items presented properly
can have a nice shock and awe feel to it. - Perfect for upsells.

The only reason I mention returns is because of who you're selling to.

I personally would NOT allow them to download.
I would send via snail mail and call with a congrats / warm and fuzzy / backend

This is my personal experience also.

I have several classes, courses, training basic and advanced and today the physical copies outsell the online or downloadable content.

What I do is offer people who buy the physical copies instant download and access to online content so they can get started whilst they wait for the physical product to arrive.

I've found offering physical content as a bonus to online courses converts better than just offering additional content as a digital product.

I would definitely make it available in as many platforms as possible and let the consumer decide.

With providers like Kunaki you can send them the CD's, DVDs and also include the transcripts as pdf's on CD which you can promote as the book or notes that accompany the training.

It is so easy to create for all platforms that I would encourage you to cover all bases and erase doubts in purchasers minds that they are not getting something valuable.

People still value something they can hold.

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Rus Sells

9 years ago

CD's, higher perception of value and what Ken says.

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Claude Whitacre

9 years ago

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kenmichaels

9 years ago

Originally Posted by Claude Whitacre

Thanks Guys. Some great ideas. I think I got what I wanted.

I am quite interested in what your final decision is when you make it.
A mashup of all the ideas might make for a great product / presentation.

btw; if you decide on snail mail, I have some long term stats on best
practices. Presentation pieces from standard clam shells to leather bound with
personalized inlays. Signed for vrs not ... Overnight - 3 day - 10 day delivery.
As well as some other stuff, like how effective a button up is before delivery
or at the door. Also if locking access until they fax the "no returns agreement"
with a signature.

Thanks
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Claude Whitacre

9 years ago

Originally Posted by kenmichaels

I am quite interested in what your final decision is when you make it.
A mashup of all the ideas might make for a great product / presentation.

btw; if you decide on snail mail, I have some long term stats on best
practices. Presentation pieces from standard clam shells to leather bound with
personalized inlays. Signed for vrs not ... Overnight - 3 day - 10 day delivery.
As well as some other stuff, like how effective a button up is before delivery
or at the door. Also if locking access until they fax the "no returns agreement"
with a signature.

I think an MP3 Player with the files uploaded. And a set of CDs, and a printed manual.

if I have a place they can watch the videos online, they will be more likely to refund. A physical set of CDs is harder to refund. But sending the loaded MP3 player, will add value, I think. I'll send several gift books and a "World's Greatest Salesperson" coffee mug.

This will make it much harder to return. In selling hundreds of advertising kits for $500-$700 each, I've never had a return. But I was selling from the front of the room.

If I give the MP3 player at the event, they may ask for a refund the next day. But if I mail it with the CDs, it's not going to be returned, because they have to return everything else..and it's a big box. (My last kit weighed 13 pounds shipped)

If it's sold by webinar, I'm still going to send the CDs. It's just way to easy to refund a download after it's watched.

And I'd rather miss a sale than give a refund. It's just a personal choice.

When I sell books on Amazon, after thousands of books sold, about 10% of the Kindle books get a refund...and never a print book. And that's at only three bucks for a Kindle book.

I love the MP3 player, as part of my presentation. It solves several problems.

I may offer a download, if I sell a company, so all their salespeople can access it. But for individual sales? No.

You said you have some stats on different packaging for CDs?

Thanks
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gjabiz 9 years ago

I've used an ematic mp3 w/video for a couple of years. I have a course on it on Headlight Cleaning. Ships loaded. 15 videos, 10 Mp3 files and links to pdf files.

It plugs into my laptop and TV and video is acceptable for training.

I did send it out and to a few people as a test, to let them record their sales pitch for critique...a back end you might want to consider. Feedback so far, they like the MP3 and video in their pockets, like a pro with them.

This spring I'm offering one for golfers, with instant lessons built in for example, what if ball is below your feet, what adjustments do you make.

Sales training might include short reminder video on objections the salesperson has with him to watch while waiting for the customer in waiting room...sort of like a Mini Claude in the pocket. I believe I paid 39 for mine, much cheaper today, and so far no problems.

gjabiz

PS Has a Micro Card slot which could hold much more, maybe an upsell or your pdf's. I have the em638vidbl 8gb
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kenmichaels

9 years ago

Originally Posted by Claude Whitacre

You said you have some stats on different packaging for CDs?

Yup.

What do you want the info on?

I have stats on

Single cd in paper case - jewel case.

Multi cds in round stack - Plastic clam, leather clam, Binders and assorted
plastic tool boxes.

I also have stats on thumb drives - but its dated because it sucked so bad
I did not try different ways.

Thanks
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Claude Whitacre

9 years ago

Originally Posted by kenmichaels

Yup.

What do you want the info on?

I have stats on

Single cd in paper case - jewel case.

Multi cds in round stack - Plastic clam, leather clam, Binders and assorted
plastic tool boxes.

I also have stats on thumb drives - but its dated because it sucked so bad
I did not try different ways.

Mostly single albums (one CD per case) VS multiple CDs per album.

When I show the package when speaking, It has to look huge.

For awhile, I sold 6 Cds and a 300 page manual for $500. The CDs were in a thick binder 9X12. And the manual was separate. I also threw in several loose Cds, and a few books that I bought from a Remainder house.It looked huge on stage, and shown on a Power Point presentation. When they got the materials, it was in the same case. My cost for everything was about $60.

The advantage of individual CD packaging might be that it's harder to return, and may look like more. The single album costs less, and takes less time to assemble.

But if you have stats on what sold better, it would help.
12 Cds may go in a leather binder (6 inch square or however wide they are) with a separate binder for the manual. But I wouldn't send them in paper sleeves, wrapped in a rubber band. It needs to look expensive, because it is.

Thanks

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Recruitment Nick

9 years ago

One question - who is your target buyer? I know you mentioned b2b and b2c - but did you mean the salesmen themselves or companies (so owners/trainers) who would use them for inhouse training?

I ask because I have sat through more b2b courses than I care to remember And the only time we have listened to an audio file was when reviewing recorded live sales calls to review and improve. Actual training materials have always been done live by a trainer or showing a dvd, I can't remember sitting down and listening to a training MP3 ever, and I thinknit might be a tough sell.

However that is just my experience, which may be different to the norm, and I'm in the uk which i suspect is a very different sales environment

Thanks
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Claude Whitacre

9 years ago

Originally Posted by Recruitment Nick

One question - who is your target buyer? I know you mentioned b2b and b2c - but did you mean the salesmen themselves or companies (so owners/trainers) who would use them for inhouse training?

I ask because I have sat through more b2b courses than I care to remember And the only time we have listened to an audio file was when reviewing recorded live sales calls to review and improve. Actual training materials have always been done live by a trainer or showing a dvd, I can't remember sitting down and listening to a training MP3 ever, and I thinknit might be a tough sell.

However that is just my experience, which may be different to the norm, and I'm in the uk which i suspect is a very different sales environment

The target market is individual salespeople. Even though I may be speaking to an audience of salespeople working for a single company, or niche, the sale is to the individual.

I've had a few companies come to me, and when I do..I'll speak to their group..... and I pitch the training seminar to the company......But I'm still selling the training course to the individual salesperson.

Thanks

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Freebiequeen1999

9 years ago

Download.

My new laptop does not even have cd player or ethernet plugs

I feel cd's will soon be as out of date as vcr tapes JMO

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Claude Whitacre 9 years ago

Originally Posted by Freebiequeen1999

Download.

My new laptop does not even have cd player or ethernet plugs

I feel cd's will soon be as out of date as vcr tapes JMO

My thought exactly. CDs may be going away in a few years. But as long as they are still in cars, I'll be happy. And I won't be doing this in 5 years. I'm close to retiring.

And that's the reason for the MP3 player.
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drschool

9 years ago

CD's are almost to cassette tape status. I haven't used a CD in a few years now (don't even own a CD player). Most people prefer a download because they get instant access to the material and don't have to wait for a CD (or pay for shipping). Also the good thing about just selling digital is its an unlimited supply.
You could always add the option for people to order the CD, but you should defiantly have the option to download directly upon purchase.

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izwan

9 years ago

I prefer thumb drive.

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longrobnc

9 years ago

This is a great idea. Trustworthy sales training material from boots on the ground sales people is hard to come by. Hard to tell what really works from some Huckster's BS. I was think of signing my staff up for Cardone University.

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Leadsupply

9 years ago

I think you should go for download. Because most of the peoples are like to download videos than buying CD's. I also prefer download. In addition I don't have CD drive on my Netbook.

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Zengrafix

9 years ago

How's this course looking? I maybe interested in purchasing myself.

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Claude Whitacre 9 years ago

Originally Posted by Zengrafix

How's this course looking? I maybe interested in purchasing myself.

A few months off, at least.
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CDs or Download?

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