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Perry Marshall's Way To Capture A Market

by ewenmack
12 replies
If you are wondering which 2 Adwords options, Search or Display, is right for you, he captures you with his 60 second free tool.

If you wonder if Facebook is right for you to advertise on, he has a free tool. Bam, you are in his web.

These and other self assessment tests he has are a low risk, high value offers.

When a big enough group of people are in the middle of making a buying decision and you step in to help them as Perry Marshall does, then you've earn't the right to follow up with them.

Can you see how this applies to your business?

Best,
Doctor E. Vile
#capture #market #marshal #perry
  • Profile picture of the author Joe Stewart
    Originally Posted by ewenmack View Post

    If you are wondering which 2 Adwords options, Search or Display, is right for you, he captures you with his 60 second free tool.

    If you wonder if Facebook is right for you to advertise on, he has a free tool. Bam, you are in his web.

    These and other self assessment tests he has are a low risk, high value offers.

    When a big enough group of people are in the middle of making a buying decision and you step in to help them as Perry Marshall does, then you've earn't the right to follow up with them.

    Can you see how this applies to your business?

    Best,
    Doctor E. Vile

    Perry's stuff is awesome! I saw him at two different events in 2006, Focus 4 The Future in Dallas and the System Seminar in Chicago on back-to-back weekends. I've bought several of his products, including a $500.00 traffic course that allowed me to attend a group Q&A with him and several others in Joel Comm's hotel room. We're all sitting at the top floor of the Radisson in Dallas eating these multi-colored tortilla chips. Very strange experience. I wish I knew then what I know now, I'd have asked a lot more detailed questions. Come to think of it, I was about the only one that was asking any questions. We had a full hour, but hardly anyone was saying anything. I was pretty new at IM, but it seemed like the rest of those people were greener than green. Crazy.

    Actually, Perry's affiliate program was the second program I ever joined. I "accidentally" (I was clueless) sold one of his big training courses and made a commission of over $700.00 from it.

    That was a good day. :-)

    I unsubscribed from his list a few years ago when I lost my Adwords account. That, plus his copy was so freaking good I found myself dreading it whenever I received an email, because I already knew that if I opened it I'd buy something. Same with Ken McCarthy, though I read his stuff now from time to time.

    The recent webinar Alistair did with Perry was a reminder of just how fantastic of a marketer this guy is. Just brilliant. I may even sign up for his list again...right after I hide my credit card. Lol
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  • Profile picture of the author savidge4
    LOL my keen eye for detail thought the title read "The Marshall Perry Way To Capture A Market" and here I thought Ewen finally gave up on subtle sales techniques, and came out with a six shooter in each hand.

    Have to say clicking the "Is Facebook Advertising for you?" banner and going to Is Facebook Advertising For Me? is pretty slick. The follow up videos target the score you received and gives you a decently honest opinion and then quick redirect towards a positive outcome, and conversion... just because your score sucks doesn't mean this may not work for you LOL.

    Do I see this working.. well yes, I use somewhat the same techniques. As I develop my CRO business site ( coming pretty soon btw ) I will be implementing very much the same tactics. Basically asking "Are you a right fit for my business" type of thing.




    Originally Posted by ewenmack View Post

    If you are wondering which 2 Adwords options, Search or Display, is right for you, he captures you with his 60 second free tool.

    If you wonder if Facebook is right for you to advertise on, he has a free tool. Bam, you are in his web.

    These and other self assessment tests he has are a low risk, high value offers.

    When a big enough group of people are in the middle of making a buying decision and you step in to help them as Perry Marshall does, then you've earn't the right to follow up with them.

    Can you see how this applies to your business?

    Best,
    Doctor E. Vile
    Signature
    Success is an ACT not an idea
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    • Profile picture of the author ewenmack
      Originally Posted by savidge4 View Post

      Do I see this working.. well yes, I use somewhat the same techniques. As I develop my CRO business site ( coming pretty soon btw ) I will be implementing very much the same tactics. Basically asking "Are you a right fit for my business" type of thing.
      The difference between what you plan on doing
      and what Perry does is he is having prospects identify themselves
      as people he can follow up with first and foremost.

      What you are saying has no context as what you and prospect
      has said and done, therefore is later in the conversation.

      Best,
      Doctor E. Vile
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      • Profile picture of the author savidge4
        Maybe misunderstood. By my asking "Is CRO right for you?" I am in essence asking are you a good fit for my business. I look at it as a method of pre-qualifying, without it looking as such. Perry and his Facebook quiz in the end is qualifying everyone. its a book, so that is understandable. I on the other hand do not want to qualify EVERYONE, I want to cut the chaff from the wheat as it were
        .
        Originally Posted by ewenmack View Post

        The difference between what you plan on doing
        and what Perry does is he is having prospects identify themselves
        as people he can follow up with first and foremost.

        What you are saying has no context as what you and prospect
        has said and done, therefore is later in the conversation.

        Best,
        Doctor E. Vile
        Signature
        Success is an ACT not an idea
        {{ DiscussionBoard.errors[9904621].message }}
        • Profile picture of the author ewenmack
          Originally Posted by savidge4 View Post

          Maybe misunderstood. By my asking "Is CRO right for you?" I am in essence asking are you a good fit for my business. I look at it as a method of pre-qualifying, without it looking as such. Perry and his Facebook quiz in the end is qualifying everyone. its a book, so that is understandable. I on the other hand do not want to qualify EVERYONE, I want to cut the chaff from the wheat as it were
          .
          Then my question would be what interaction will have
          taken place before you take that questionnaire of your's?

          Best,
          Doctor E. Vile
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          • Profile picture of the author ewenmack
            Here's the page of all his self assessment tools...

            Free Tools

            Best,
            Doctor E. Vile
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          • Profile picture of the author savidge4
            Originally Posted by ewenmack View Post

            Then my question would be what interaction will have
            taken place before you take that questionnaire of your's?

            Best,
            Doctor E. Vile
            Very much as Perry's actually. will probably set it to the sidebar as a primary and constant CTA. So the interaction would be the result of the intended interaction. Read a case study, find it interesting read another find it interesting read yet another.. and then the thought is there. "I should really look into this CRO stuff". ad in hi contrast off to the right like a light to mosquitoes... ZAP

            My web style is very time development centric. The longer I can keep them clicking and moving through my content, the better chance I have at keeping them there and converting.

            I develop content at both spectrums of the buying process. The buying end ( they have crossed the tipping point ) and then those that are "Looking". I have found in my chosen market space many people simply do not know what "CRO" is. I have by the grace of the gods been given the opportunity to brand my new business "CRWhat?".

            From the "looking" traffic perspective, I am going to focus on becoming the benchmark, for all those that visit my site. using the very techniques you have shared on this board. Things like "7 things to ask your CRO provider" etc.

            I personally have heard of Perry Marshal, but never really looked him up. The method you shared today is something I do have down on paper. not so much to bring them into a funnel, but actually as a method to better target my funnel. Allowing me I believe to communicate with those with not only the interest but the requirements needed to perform my service. Basically a tool for Pre-Qualification.
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            Success is an ACT not an idea
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            • Profile picture of the author mojo1
              Many of the components of Perry's system reminds me of a product I recently bought by Steve Rosenbaum.

              I met Perry in 2004 at an IM conference and have been on his list since his beginnings online.

              He's definitely the genuine article and has never become smarmy, one of his favorite references, wavered or deviated from his core principals.
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            • Profile picture of the author bizgrower
              I was finding Ryan Deiss' VSLs very annoying because you cannot control them (and he's a young whippersnapper lol). I contacted his people with the suggestion that they at least allow you to pause them. (I get a lot of interruptions). They said that they had tested and found that people who watched the whole thing straight through did better with the material. Sooo, kind of what you're doing: the longer they engage, the better the prospect...

              Originally Posted by savidge4 View Post

              Very much as Perry's actually. will probably set it to the sidebar as a primary and constant CTA. So the interaction would be the result of the intended interaction. Read a case study, find it interesting read another find it interesting read yet another.. and then the thought is there. "I should really look into this CRO stuff". ad in hi contrast off to the right like a light to mosquitoes... ZAP

              My web style is very time development centric. The longer I can keep them clicking and moving through my content, the better chance I have at keeping them there and converting.

              I develop content at both spectrums of the buying process. The buying end ( they have crossed the tipping point ) and then those that are "Looking". I have found in my chosen market space many people simply do not know what "CRO" is. I have by the grace of the gods been given the opportunity to brand my new business "CRWhat?".

              From the "looking" traffic perspective, I am going to focus on becoming the benchmark, for all those that visit my site. using the very techniques you have shared on this board. Things like "7 things to ask your CRO provider" etc.

              I personally have heard of Perry Marshal, but never really looked him up. The method you shared today is something I do have down on paper. not so much to bring them into a funnel, but actually as a method to better target my funnel. Allowing me I believe to communicate with those with not only the interest but the requirements needed to perform my service. Basically a tool for Pre-Qualification.
              Signature

              "If you think you're the smartest person in the room, then you're probably in the wrong room."

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              • Profile picture of the author kemdev
                Originally Posted by bizgrower View Post

                I was finding Ryan Deiss' VSLs very annoying because you cannot control them (and he's a young whippersnapper lol). I contacted his people with the suggestion that they at least allow you to pause them. (I get a lot of interruptions). They said that they had tested and found that people who watched the whole thing straight through did better with the material. Sooo, kind of what you're doing: the longer they engage, the better the prospect...
                Don't forget what they actually meant by that: "we tested and found that people who watched the whole thing straight through were more likely to buy."
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                • Profile picture of the author bizgrower
                  Originally Posted by kemdev View Post

                  Don't forget what they actually meant by that: "we tested and found that people who watched the whole thing straight through were more likely to buy."
                  Exactly: the better the prospect

                  And they might put them in a different track in the sales funnel (or sieve as it should be more accurately be called).
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                  "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author Oziboomer
    Originally Posted by ewenmack View Post

    These and other self assessment tests he has are a low risk, high value offers.

    When a big enough group of people are in the middle of making a buying decision and you step in to help them as Perry Marshall does, then you've earn't the right to follow up with them.

    Can you see how this applies to your business?
    I use several of these types of systems in both my own businesses and clients I consult to.

    One I use for a basic Video training course that identifies three categories "Hobbyist" "Business Prospect" or "Seeking to Improve employment opportunity" is in a simple survey I have before a free video training here: Free Video Training

    In some of the surgical niches that I like to work in we often try to get "insurance coverage" and "financially capable to pay details" and we frame these as eligibility tests.

    Everyone wants to be eligible right?

    I subscribe to Perry's emails and enjoy the great content that is usually on offer as I also enjoy the content that Ewen, Claude, Peter and the others who are out there and too many to mention, but you know who you are, who contribute good stuff.
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