Which Cold Emailing Software do You Use to Email Prospects

by Chett
10 replies
Hi,

I was just wondering which software you are using to cold email prospects, so
you have the unsubscribe link/functionality included.

Are people generally sending the emails from there hosting/domain email account or are you using another service or even a free Gmail account. A Gmail account seems unprofessional.

Thanks Chett
#cold #email #emailing #prospects #software
  • Profile picture of the author Oziboomer
    Originally Posted by Chett View Post

    Hi,

    I was just wondering which software you are using to cold email prospects, so
    you have the unsubscribe link/functionality included.

    Are people generally sending the emails from there hosting/domain email account or are you using another service or even a free Gmail account. A Gmail account seems unprofessional.

    Thanks Chett
    There are plenty of autoesponders out there that may allow you to manually enter prospects into a database.

    Sending cold email....now that might be more unprofessional than using Gmail....just a thought?

    I'd be asking myself "Isn't there a better way than sending spam?"

    How do you feel when you are contacted by email by someone you don't know or trust?
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  • Profile picture of the author Chris Gylseth
    I agree with Oziboomer. Sending cold e-mails is not a good tactic if you want to build trust and loyalty in your brand. Sure, you might get a few leads or sales, but you also risk getting your e-mail account blacklisted. It's better to ask for their permission first, be it via online or direct contact as the first intro.

    There are ways to 'cold e-mail', which is when you pay to e-mail an ad or article about your product to someone else's e-mail list. There are some professional services like this, that keep in line with canspam policies and balance their mail servers to not get blacklisted, and there hundreds more that are less professional and more risky to work with. I've got a couple of solid connections if you're interested, but it depends on your budget and product. Regardless, I would stay away from spamming people (which is what a cold e-mail is).

    As an example, I got an e-mail that supposedly was from a friend inviting me to sign up for a design service. The service seemed interesting. He frequently sends me these kind of invites, so it was no surprise. Only after signup did I realize that they had only used his name and that he did not actually have an account with them. Now everything seems like it's a real tool, and actually quite a nice tool, but because of their tactics I refuse to use them.
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  • Profile picture of the author Chett
    I see what you are saying. I was not actually planning to email people to sell services and probably should not have used the word prospects.

    I just want to email people who operate offline businesses about partnership deals. I had seen cold emailing mentioned in this section in the past but was not sure of the mechanics such as which software to use for unsubscribe functionality etc, as most the stuff I do is online, so I asked here.
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  • Profile picture of the author Jeremiah Walsh
    I use a tool called Tout for this type of thing. However, I would always call first and mention that I would follow up with an email. In the email, I would reference the voice mail. In this way it doesnt seem as spam as you are simply following up on a previous contact.

    The beauty of this tool is that you can see exactly when they open the email. Once you see that they open it, you can call them at that instant. They will either be at their desk, or have their phone in their hand and are more likely to pick up the phone.
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  • Profile picture of the author jamesfreddyc
    Question for those of you posting that a cold email is equal to spam email...

    When you cold call, do you immediately solicit the person?

    My guess is that those who are successful in cold calling DON'T do this. Why? Because it is just like spam.

    So..... why would you think doing that in an email is a good idea? Why not just do what you normally do on a cold call except in an email?

    Here's a shocking idea for an initial email: ask who the best person would be to talk with about whatever it is you wish to have a conversation about.

    Does that sound like a spam email to you? Or is it simply inquiring about getting the right person?
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  • Profile picture of the author b.super13
    It really depends on what you are emailing about. If you try to sell them right away then it will appear as spam.

    Take a few extra steps and either leave them a voicemail or research their business and find a problem with their website and offer them a solution. Then if they reply you can tell them more about yourself and what you can do for them.

    As far as emailing service I use gmail and have yesware app so I can tell who is opening the emails I send.
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    • Profile picture of the author jamesfreddyc
      Originally Posted by b.super13 View Post

      It really depends on what you are emailing about. If you try to sell them right away then it will appear as spam.

      Take a few extra steps and either leave them a voicemail or research their business and find a problem with their website and offer them a solution. Then if they reply you can tell them more about yourself and what you can do for them.

      As far as emailing service I use gmail and have yesware app so I can tell who is opening the emails I send.
      Not just appear as spam, it would be spam.

      Why even offer a solution? How could you fully qualify on a single email? Maybe they'd be a real shitty client, time and money suckers that do more harm than good. Why would I even begin to consider selling this person anything at all?

      My perception of those who equate email marketing to simply sending spam is they don't have the capacity to just slow the whole sales process down a bit. Reach out to their prospects and genuinely try to get a semblance of a conversation started so that they can actually qualify them.
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  • Profile picture of the author Rus Sells
    Guys, the TRUTH is that as long as one make clear the commercial intent of the email in the subject line of the email its by legal definition NOT spam.

    And as long as you give the recipient a way to opt out and not receive further emails you completely within the law regarding the CANSPAM act.

    Go ahead and email til your hearts content!

    However, even if you do abide by the rules not sure how successful you'll be in the end.
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  • Profile picture of the author jamesfreddyc
    Aaron Ross is/was wildly successful with email campaigns. They also did/do lots of cold emailing. The key is to lengthen the sales process, which is hard for most to comprehend because they automatically equate email marketing to selling in one email.
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    • Profile picture of the author Jeremiah Walsh
      Originally Posted by jamesfreddyc View Post

      Aaron Ross is/was wildly successful with email campaigns. They also did/do lots of cold emailing. The key is to lengthen the sales process, which is hard for most to comprehend because they automatically equate email marketing to selling in one email.
      This is a good point. I once had a deal for several licenses of a particular saas product that I was selling at the time. I could have easily made the sale an left, but I chose to slow down the process and uncover more pains. I ended up with a 47K deal instead of a $1500 deal because I slowed down the process and took the time to fully understand their needs.

      This is great advice James. More salespeople should take heed.
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