The problem I'm having is getting them to show up for appointments. To give you an idea, we offer online marketing services to home service markets (remodelers for example), but many times they don't show up. Sometimes they have a call or work comes up which is understandable but sometimes it's for other reasons.
Any ideas on how to get them to show up more often?
I send a calendar invite immediately after booking the appointment
I've started sending a piece of content after as well.
I send a reminder the morning of through email (should this be a call to confirm?)
From there we do the appointment.
Anything else you would add in?