So you want to host a seminar?
The seminar will cover ways local businesses can get more business through the internet. I have both expertise and one or two case studies I can use, so content for the seminar isn't an issue.
I have a good bit of clients in the area but have 0 name recognition. Moreover I don't know of a lot of contractor-type folk who would take time out of their day to listen to me (I live in a pretty small area - <20k population)
How do I get these people in the door?
Calling is fine but I think it's more beneficial for me to go for the sale for 95% of my prospects. Being a smallish city there's only a handful of large players.
Advertising? I'm willing to put some money out for attendance. Radio maybe? Let's assume I have an advertising budget of $300 and I have 1 months to prepare.
I want 50 people seated when I take the stage and start my speech. How would you promote the seminar to be confident 100 will show up?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
- Jack Trout
- Jack Trout
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
- Jack Trout
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
- Jack Trout