A partner and I have started a digital marketing company and are looking to cold call businesses in person to start generating prospects. We already have a content side to our business, but we want to start working with brick and mortar companies to build websites, manage social media, PPC, etc.
I have created a one page leave behind which is content focused on one side (giving tips/knowledge) and the other side talks about what we do and offers a couple specials.
I have started walking into some businesses using the 'a little unsure' approach to get to the owner. What I don't have is a specific purpose or outcome I'm trying to accomplish like setting an appointment or gathering contact information or getting permission to add the business to a directory.
I've noticed a few people have mentioned in other threads that they are cold calling businesses in person and I'd love to get some advice as to how you are successful on the initial contact. What is your goal on the first contact?
Any help is greatly appreciated!