offline marketing in 2015?

More and more the line between "offline" and "online" blur. The only offline message I can think of that you cant access online anymore... billboards.

I find the mobile phone factoid humorous. How do you delete a mail on your phone? you open it. LOL I actually kept track for a week my own personal use of e-mail using my phone. I read 3% of what I opened... the other 97% just deleted it. opened it, yes... but deleted it!

The biggest trend I am starting to see is that people are now understanding that Mobile is not just anything less than desktop. Mobile is phone, and then there is tablet. Start looking at your own site stats Tablet is where the money is at.

At some point I will agree the contact and communication aspect of the net has to and will change. but I don't see that happening anytime soon. but what the heck do I know... there could be a start up right around the corner that will change things as we know it!

There's a lot of opportunity offline.

-Fewer businesses advertising in newspapers and magazines. And what ads you do find are usually awful. You or your client's ad has a chance to stick out.
-Yellow pages still have a place. Certain demographics still reach for them to find a phone number.
-Lots of opportunity with the USPS Every Door Direct Mail program.

I think offline marketing now not so popular, people are crazy on online Marketing NOW!!

Really, the only changes to offline marketing is the price for postage.


Michael, I love-Love-LOVE using EDDM! I've noticed more and more businesses are starting to catch on to it, but it's still a neglected resource.

Yes what is old is new again. With the Postal Service rebranding their saturation mail and making it more accessible it was a game changer. Direct Mail is far from dead and is a good target to go after. Provided of course you create a Printed/Digital Hybrid that you can use to track results

Martin

Now a day's people are crazy on online Marketing.
advertising in newspapers and magazines are the main in offline marketing.

From one CEO to another that's where the most money is...

Offline we just ran some pretty successful commercial radio ads that drove traffic to a seminar and those that hit the online booking page got retargeted for what I think you could now call the online equivalent of a ...

...billboard.

Repeated exposure to the same messages presented different ways via display advertising online is I guess the modern "Billboard"

Of course it helps if you have a few Physical ones on a few strategic positions to help with brand saturation.

Notice how when any company is about to have an IPO there is an abundance of "Offline" media buys.

Postage where I am is getting more and more expensive but it still delivers highly targeted results so we just have to wear the costs.

You know this is being used more when the said CEO's you are talking to USED to say "I'm going to send a mailing"....

Now it is EDDM....

..or the same talk online of EDM and I just set up Timetrade....

One thing's for sure once the executives are talking about it like your kids used to talk about TEXTING then you know it's not cool anymore.

I already get a ton of people transferring money to accounts at Point of Sale using their phones.

Once Apple, Google and amazon get people conditioned into one click purchase from their phones then the mobile purchasing habit may overtake tablet and desktop.

Why do you think the big push towards mobile?

more or less everything's remains same nothing changes but yes we as marketers out opinions and ways to see things change repidly as we grow or quit.

Maybe a few banners and stuff!!

For offline marketers, RIGHT NOW is somewhat of a new "golden age" of marketing.

Why?

It's simple... the technology we have (email, banners, social, SEM, retargeting, etc) has made offline marketing MORE effective than ever.

With everyone glued to their smartphones and communicating by text message -- physical interaction and interpersonal communication is more valuable than in the past.

Meeting up with a friend, having a great conversation, looking someone in the eyes, getting something in your mailbox, talking on the phone -- these are all very effective and personalized forms of communication. They take more effort, and people know it.

It's easy to delete/ignore digital marketing before it even registers.

But... you can't ignore most types of offline marketing so easily (it at least forces you to handle/decide/talk/etc), which adds tremendous value to business owners and marketers.

My $0.02...

We find the best form of offline marketing is using the "Net - Work" business model. Have a high quality product everyone uses and do the good old "party plan" model... word of mouth marketing is one of the best. Works perfectly for us with our product, is also used as an employee benefit plan, again stimulating word of mouth .... and saving heaps on your marketing...
Love offline marketing...Helene

Mobile continues to grow year after year, don't see any reason why that trend doesn't continue in 2015