Are insurance agents a good target market for marketing services?

11 replies
I'm trying to sell online sourced leads to plumbers and it can feel like pulling teeth at times. I'm thinking of refocusing on insurance agents, since sales is a heavy part of what they do on a daily basis, so I assume they'll have a better grasp of lead value. Has anyone else targeted them for a marketing relationship? Do you recommend it?
#agents #good #insurance #market #marketing #services #target
  • Profile picture of the author Freebiequeen1999
    I know there are affiliate programs for insurance leads so some companies are buying them

    However, "locally"? You would need to find an agent/agency willing to spend on this....a lot of agents are sort of independent, some part time...others work for a national agency and just work with what comes in the door....also there are so many different types of insurance, agencies, "parameters".....
    you probably should find a couple agencies willing to spend on this and go with what they want.
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  • Profile picture of the author eccj
    You can sell leads to an insurance agent all day. Most lead companies are little more than scams yet agents keep clamouring for more.

    If you are trying to set up individual sites for agents to get leads then you need to focus on local P&C agencies.

    If.... and that is a big if, you can get known for not selling bogus leads, you can do well.
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  • Profile picture of the author DABK
    What if it's not the plumbers but you?

    You move to insurance agents, and it will be like pulling teeth.

    How do you qualified the plumbers you tried to sell leads to?
    What did you offer them?

    I mean, there are plumbers and plumbers. You need the ones that are plumbing business owners. Then you need the ones that didn't buy leads that didn't go anywhere... Or a way to prove to them, at no cost to them, that your leads don't suck.

    There's a thread here started by a lady from Australia. One of the posts is by a guy who would send an email that stated he had a site he was using as a teaching tool that was generating calls. Would they mind taking the calls... he he was not in the business, he was a marketing guy teaching marketing.

    He seemed to have an easier way getting them to accept the leads that way.

    Then, after a while, he'd call to say the studying was over were they interested in keeping getting the leads? If yes, there was a charge.

    He said it was easy to get them to say yes... they had proof.

    Originally Posted by Delta223 View Post

    I'm trying to sell online sourced leads to plumbers and it can feel like pulling teeth at times. I'm thinking of refocusing on insurance agents, since sales is a heavy part of what they do on a daily basis, so I assume they'll have a better grasp of lead value. Has anyone else targeted them for a marketing relationship? Do you recommend it?
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  • Profile picture of the author sandalwood
    Originally Posted by Delta223 View Post

    I'm trying to sell online sourced leads to plumbers and it can feel like pulling teeth at times. I'm thinking of refocusing on insurance agents, since sales is a heavy part of what they do on a daily basis, so I assume they'll have a better grasp of lead value. Has anyone else targeted them for a marketing relationship? Do you recommend it?
    As a working agent I would want to know what sets yours apart from the 100's that already contact me. From experience I can tell you that even company generated leads aren't worth the paper they are printed on in about 70% of the cases. It is the 30% that make it worth it to me.

    So, how do I know I'll get a 30% "worth-it" batch from you? If you can do as good or even a teensy weensy better than my insurance company, I'll try your leads. Simple as that.

    Here's how I get my business now. I cold call people I know who have money. Yep, the effing phone. I've got a 30% success rate there as well. That doesn't sound like much but then you don't know my commission percentage so you have nothing to compare it to.

    Here's a site all P&C agents should use: Cole Information. Their annual fee beats any lead generator I've ever used. Freeerisa.com is another site that agents should use. They are free as the name says.

    I tell you this simply to alert you to your competition. If I was generating leads I'd generate them for final expense agents, mortgage protection agents, medicare/medigap agents and P&C agents. These are the people who keep falling for lead generation programs from outside sources.

    If you want to make huge dollars, get me life insurance, and I don't mean term, prospects. These leads are worth thousands of dollars.

    Please don't take anything I've said in a negative way. I tell you this stuff so you know what a real live agent in the field has already experienced. You aren't the first guy with this idea and you won't be the last.

    Good luck to you.
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  • Profile picture of the author AmericanMuscleTA
    I say go for it!
    I was talking with a State Farm agent recently, and she said State Farm is very strict on what and how they market their services. That's why you'll get the same postcard, with the same message, from 5 different agents. Ugh.
    So, I know this agent would buy leads, she just can't get them the way we'd like her to get them.
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  • Profile picture of the author J50
    The really big money is becoming your own client. Think about it, it's not as hard as you think. Why work hard risking your own money to build someone else's business? Niche yourself in a market and become an expert in it, then start buying and closing leads yourself. If you're smart, you'll take very little risk and you'll make yourself stinking rich over the long term.

    I work in the B2B space, let me just say that every single one of our leads has a LTV of £3,000 each and 90% of them are pure junk.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by J50 View Post

      The really big money is becoming your own client. Think about it, it's not as hard as you think. Why work hard risking your own money to build someone else's business? Niche yourself in a market and become an expert in it, then start buying and closing leads yourself. If you're smart, you'll take very little risk and you'll make yourself stinking rich over the long term.
      That's a very good point.
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  • Profile picture of the author John Durham
    Originally Posted by Delta223 View Post

    I'm trying to sell online sourced leads to plumbers and it can feel like pulling teeth at times. I'm thinking of refocusing on insurance agents, since sales is a heavy part of what they do on a daily basis, so I assume they'll have a better grasp of lead value. Has anyone else targeted them for a marketing relationship? Do you recommend it?

    I have targeted them for telemarketed leads, and so have others I work with... They are very receptive and also accustomed to paying for leads... however, the feedback I have gotten is that internet generated leads are not very highly valued by them for various reasons starting with the perception that they are generic, not custom tailored to the agents specific criteria, people forget they applied to be contacted online, and don't remember which companies they applied to... Internet searchers usually apply to multiple online companies in a research session, making the leads less exclusive and fresh for the agent... in other words, the same person that filled out a submit form on your site while researching insurance probably did the same with 5 other online companies that day..., and are getting several calls in the same proximity of time.... or "just looking".


    On a telemarketed lead, you caught that person off guard, they are exclusive, they are tailored to your criteria and have been screened and qualified by a live person... The prospects were not out shopping around when the lead was generated, they are fresh to the idea , and the agent gets their full exclusive attention.


    In short though, yes. Insurance people are more acclimated to the idea of buying leads than many other industries are. It is their life blood.


    Most insurance agents buy leads from several different sources... so the ole "I already have a lead guy" doesn't apply as much, because they can always take on more, if your leads are hot!
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  • Profile picture of the author Freebiequeen1999
    https://www.colexdates.com/

    that is what a lot of insurance agents currently use

    IMHO you might also make a site and put affiliate links for insurance leads on it, lots of em..
    maxbounty has some phone ones..

    that way you just have to work on getting people to the site getting legit leads and can do it nationwide

    locally? you might try to hook up a few agents before you invest too much JMO
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    • Profile picture of the author sandalwood
      Originally Posted by Freebiequeen1999 View Post

      https://www.colexdates.com/

      that is what a lot of insurance agents currently use

      IMHO you might also make a site and put affiliate links for insurance leads on it, lots of em..
      maxbounty has some phone ones..

      that way you just have to work on getting people to the site getting legit leads and can do it nationwide

      locally? you might try to hook up a few agents before you invest too much JMO
      Freebiequeen just gave you the site we used to use. Their home leads are fantastic. We'd sell them home and auto insurance. When I spoke with my rep there and asked about their life leads she was honest and told me they ain't worth a hoot. Freeerisa.com is a better life source IMHO.
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