So just a couple of weeks ago, I created a brand new website for my business and thought carefully about copy and how everything was structured because I wanted to start attracting my own clients using Adwords.
Obviously, this is a different proposition than it is with doing it for clients as the CPC is much higher than your average business service.
In the UK you're looking at around £5-£9 per click, which is high, however I am confident that even at that level, there is still money to be made.
I've spent £100 so far, zero response and I'm committed to spending £500 over the next week or two. I'm hoping that should get me a handful of enquiries which, even if I get one close, I'll be very happy.
Who else here runs PPC ads for their local business?
As well as running Adwords I'm a big advertiser on Facebook for my own business (well, big spending to me, probably tiny in their eyes) and the ROI here has been fantastic but I've run out of audience in the UK (or at least, the audiences that were responding best to me have fatigued)
The thing I love about Adwords is that there's always fresh leads coming to the table every day, looking for services.
Who else is running Adwords for lead gen in the their own business? Would be interested to hear about what results you're seeing and the CPC etc.