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Any ideas on an offer I can include in this package?

by TheBigBee
15 replies
Hey all!

Haven't been around much - super busy. However, I will have coupon books - exclusively for restaurants only going out soon. There will be about 50 restaurants in the book. There's room to include another offer or two for something unrelated. I am fishing for ideas on what type(s) of offer to include. So far the only crap ideas I have are:
  1. Solicit work from home lead generators.
  2. Include an internet marketing type offer (ex; weight loss).
  3. Get them to opt-in to some sort of mailing list and figure it out later!

Any thoughts on a "universally palatable" offer I can include? Again, the book is all restaurants because to my knowledge most people who live in homes eat daily.

Thanks in advance!
#ideas #include #offer #package
  • Profile picture of the author savidge4
    I would say "Brand" the coupon book. and have an opt-in option for current deals and discounts. Leaving you an upsell and or an introduction to future Restaurant listers, as well as your current ones. would also allow you to work out deals with say Grocery stores etc ( staying in the food theme )


    Originally Posted by TheBigBee View Post

    Hey all!

    Haven't been around much - super busy. However, I will have coupon books - exclusively for restaurants only going out soon. There will be about 50 restaurants in the book. There's room to include another offer or two for something unrelated. I am fishing for ideas on what type(s) of offer to include. So far the only crap ideas I have are:

    1. Solicit work from home lead generators.
    2. Include an internet marketing type offer (ex; weight loss).
    3. Get them to opt-in to some sort of mailing list and figure it out later!

    Any thoughts on a "universally palatable" offer I can include? Again, the book is all restaurants because to my knowledge most people who live in homes eat daily.

    Thanks in advance!
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    • Profile picture of the author qu4rk
      Originally Posted by savidge4 View Post

      I would say "Brand" the coupon book. and have an opt-in option for current deals and discounts. Leaving you an upsell and or an introduction to future Restaurant listers, as well as your current ones. would also allow you to work out deals with say Grocery stores etc ( staying in the food theme )
      +1 on this. You could capture the go-ers (as opposed to the listers) who want coupon's (these or other coupons) via email or mobile. Then, you have a list. Then, well...you know the rest.
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      • Profile picture of the author TheBigBee
        Originally Posted by savidge4 View Post

        I would say "Brand" the coupon book. and have an opt-in option for current deals and discounts. Leaving you an upsell and or an introduction to future Restaurant listers, as well as your current ones. would also allow you to work out deals with say Grocery stores etc ( staying in the food theme )
        Yeah the coupon book is definitely branded. Extremely important. Technically it's not a "coupon book" - it's something significantly more substantial which makes it seem like something much more valuable than some coupon clippers.


        Originally Posted by Freebiequeen1999 View Post

        50 restaurants - that is great - hope you will share some of your plan, how you did this

        regarding the "space" - IMHO I agree it should be to YOUR site..where you can then figure out what to do with it - sign up for coupons and deals - and a place for future restaurants to sign up to be included in the next offering

        what I would not do - put some affiliate offer in the mailing itself - you can always add one to your own website/blog whatever

        keep it flexible = and much luck to you, hope to hear how this went
        All I did was copy something someone else is doing, and changed the distribution / sales approach to one I am extremely comfortable with. The approach I take actually allows me to charge double what the others are charging.

        Originally Posted by Claude Whitacre View Post

        I'm not sure why you need to stick with a theme.

        Any retail store is a prospect. Car washes, haircuts, Chiropractic....any advertiser that is in the local coupon magazine.

        In the back of the coupon book, offer a discount for advertising in the coupon book.

        How are the books being sold?
        How much are you charging per coupon page?

        Have you tried selling multiple pages to one restaurant...spaced in the book?
        I stuck with restaurants first (there will be a separate "book" later) because door knockers will find it much easier to say "you eat daily and there are 50 places here in our area you can choose from with a total savings of "X." I know personally, I have no interest in selling all sorts of coupons to all sorts of things because each of us has different wants and likes. Food is universal. When the other book is done, that will be an upsell.

        Keep in mind, they are not opening by pitching; "hey here are some great local eatery deals." The approach lends itself to the person actually taking a liking to the person at the door, and buying based on their affinity for that person. The "coupon book" justifies the purchase because they get something useful out of the deal too. That's where the higher price comes in. Turning away the girl next door who's just trying to accomplish a goal while helping you save a ton locally is tough for "Mrs. Jones" to do.

        The more money my reps make, the longer they will stay, the harder they will work, and the more they will recruit for me when out on territory; "need a job, try this out!"

        Originally Posted by qu4rk View Post

        +1 on this. You could capture the go-ers (as opposed to the listers) who want coupon's (these or other coupons) via email or mobile. Then, you have a list. Then, well...you know the rest.
        Yeah... I guess I could gather names and e-mails and with enough concentration sell some local daily deals for restaurant slow periods.
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  • Profile picture of the author Freebiequeen1999
    50 restaurants - that is great - hope you will share some of your plan, how you did this

    regarding the "space" - IMHO I agree it should be to YOUR site..where you can then figure out what to do with it - sign up for coupons and deals - and a place for future restaurants to sign up to be included in the next offering

    what I would not do - put some affiliate offer in the mailing itself - you can always add one to your own website/blog whatever

    keep it flexible = and much luck to you, hope to hear how this went
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    • Profile picture of the author Claude Whitacre
      I'm not sure why you need to stick with a theme.

      Any retail store is a prospect. Car washes, haircuts, Chiropractic....any advertiser that is in the local coupon magazine.

      In the back of the coupon book, offer a discount for advertising in the coupon book.

      How are the books being sold?
      How much are you charging per coupon page?

      Have you tried selling multiple pages to one restaurant...spaced in the book?
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      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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  • Profile picture of the author Freebiequeen1999
    It sounds good...sort of like Entertainment.com or Enjoy the City...

    both of those did the model of free for the venues, get the books out to charities and let them keep up to half the money....

    entertainment.com used to be good years ago but groupon hurt them alot IMHO...they now do an affiliate program (not charity) thru some different sites....they do have an online coupon deal but not sure that is so great....they do sell in walgreens etc....and seem to now offer a whole lot of "usual suspects" ....shari's berries, netflix, and other known affililiate programs

    Enjoy the city has less coupons but maybe better ones, does a lot with charities
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  • Profile picture of the author SashaLee
    Hi there,

    Restaurants - do they serve alcohol? Then, go to taxi drivers for coupons, go to those services that offer a free ride home if you are drunk. Dry cleaners for when you spill spaghetti on your blouse. Doesn't have to be unrelated.

    All the best,

    Sasha.
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  • Profile picture of the author joe golfer
    Try to leverage the space for publicity. Do you have a popular local directory in town? Trade the page for a slate of ads or premium listing.

    Local radio? Get one of the restaurants to deliver a meal to local DJs and have them talk about the coupon book along with the eatery: "Hey, thanks to Spicolli's for the pasta and don't forget you can get a discount using the Big Bee coupon book which will be coming to your neighborhood soon."

    Popular local mom blogs? Trade for mentions.

    Or...

    Restaurant supply house? Many restaurants in a town get their kitchenware and tableware from the same restaurant supply house. Sometimes those operations have a retail section where the public can buy plates and whatnot for cheap. Pitch the restaurant supply house on a page. It fits in with the theme.

    Local museum that has a restaurant? Many museums have restaurants -- get them to take a page for their eaterie. Museums are perceived to be upscale with fits with your idea that it is "not just a coupon book." You could also work the family angle that a lot of schools take their kids to museums for field trips. So the coupon book would be reaching moms of those kids.
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  • Profile picture of the author zoro
    Just so it's clear for me, are you selling the coupon books to the customers, or are you selling the Ads spaces to the restaurants, and the customers get free coupons?

    If you are selling the Ad Spaces I would consider having an up-sell for listing in an Online Restaurant Directory, or a Facebook page.

    If you are selling the coupons to the end user (customers) then perhaps consider giving them a discount on an extra book purchase.
    You could also have a page inside the coupon book where you ask them to subscribe to your restaurant deals list by going to a website.
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  • Profile picture of the author sweetcrabhoney18
    Why not place information about a local charity in it? You'd bring a smile to many of the buyers and help your community as well.
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  • Profile picture of the author dave147
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    • Profile picture of the author savidge4
      Thought about this a bit. you could pick a trade from here: List of construction trades - Wikipedia, the free encyclopedia - I would lean towards a painter I suspect. Or you could target a car dealer or the like. The issue I find here is that total profit would be subject to the price you set for the "coupon"

      So thinking of something that might have some exponential growth... For me personally working out a deal with a local DirecTv retailor might be an option. You could probably work out a $50 per sale payoff there. - you might even be able to get them to pay a bit for the listing ( they get Co-Op dollars for such things - so its free money to them )

      Started looking at work from home.. and aside from selling to peoples homes really how targeted is that?

      The only thing that I have seen when looking at what's "trending" and the like would be solar.

      The other only option I could think of is offering the new upgraded netflicks package that has 4k UHD content available. ( requires a 4k UHD tv of course )
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  • Profile picture of the author aunttee
    Offer space for direct marketers -- Avon, Rodan&Fields, Pampered Chef etc.
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    • Profile picture of the author TheBigBee
      Originally Posted by aunttee View Post

      Offer space for direct marketers -- Avon, Rodan&Fields, Pampered Chef etc.
      We have a winner! I love this, thanks!
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      • Profile picture of the author Claude Whitacre
        Originally Posted by TheBigBee View Post

        We have a winner! I love this, thanks!
        I'm assuming you already have a page to recruit reps to sell the coupon books.
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  • Profile picture of the author TrumpiaTim
    I would incorporate a page for SMS text marketing, custom mobile apps, and online marketing. A lot of restaurant competitors actually sniff through these coupon books to see what their competition is doing, it's a great opportunity to also grab their attention about digital marketing / mobile marketing. Both things that businesses know that have to get into but are some times to busy to sit down and do the research so you can put it right in front of them.
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