Doing this would be fine, right?... (directory idea)

9 replies
Ok -- so we all know there's nothing wrong with starting a PUBLICLY VIEWABLE site that *accurately* critiques and reviews things like local restaurants, local businesses, etc.

I stress *accurately* because if one overly, or INaccurately critiques a local biz, one runs the danger of being SUED by a biz, because your review/critique resulted in the biz LOSING customers, etc.

So, now my question -- if I can do that about local restaurants, or other types of local biz's, can I also do that SAME CONCEPT with local biz's WEBSITES?

In other words, I start a website that critiques (in public) other biz's websites.

There's nothing stopping me from doing that, right?

Their website is a "public" site that anyone can view online -- therefore, I can (ethically) CRITIQUE and REVIEW that site, in public -- right?

What are your thoughts?

-- TW

PS: One purpose of, say, publicly critiquing a restaurant is, so that the restaurant will read the review, and CORRECT the problems in the review -- and the restaurant owner's MOTIVATION to fix the problem(s) shown in the critique, is that the critique is ONLINE and PUBLIC. There's a degree of *shame* in it -- the rest's reputation is "damaged" by the critique -- which is the unspoken motivation for the own to address the problem(s) sooner rather than later.

What I'm wondering here is, would that same reason for motivation hold true if the topic were the biz owner's WEBSITE, itself?
#directory #fine #idea
  • Profile picture of the author Chris Grable
    I suppose that you CAN do it.... the question is SHOULD you do it?

    I don't see the value in naming and shaming a business over their website. Are you going to do the reviews yourself... or are we talking about user generated content?

    In either case... if your goal is to generate work improving their sites for them... I am not convinced that they will look favorably enough on you to give you the job.

    My 2 cents...

    chris
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    • Profile picture of the author mikfoxx
      Originally Posted by Chris Grable View Post

      I suppose that you CAN do it.... the question is SHOULD you do it?

      I don't see the value in naming and shaming a business over their website. Are you going to do the reviews yourself... or are we talking about user generated content?

      In either case... if your goal is to generate work improving their sites for them... I am not convinced that they will look favorably enough on you to give you the job.

      My 2 cents...

      chris
      Agree! And I doubt that giving them bad impressions to their target market would decrease their reputation, instead... Just like the saying " What goes around comes around" and I'm afraid that it may bounce into you. So better work fair.
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  • Profile picture of the author umc
    So then, I guess a home improvement contractor could start critiquing the homes on various streets, making recommendations as to how it could look better. After all, those homes are publicly viewable. How well do you think that would go over? Trying to shame people into working with you is a bad move, in my opinion.

    Why don't you put that time and effort into finding ways to help those businesses and reach out to them directly instead of trying to make them look bad in front of other people. That's just bad business where I come from.

    A person that reviews a business is someone that has had dealings with them and did business with them. You're just trying to manipulate people into paying you to avoid shame. Not cool.
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  • Profile picture of the author TimothyW
    In this case, the page they would be shown with the critique, would be ONLY visible to them -- and they would be told that immediately.

    The goal is not so much shame, as it is education.

    Very similar to a rep management company FIRST pointing out that the biz has a rep problem, by SHOWING him/her all the bad reviews.

    In this case, the biz owner would be shown the problems with their website -- and how *I* (ahem) can fix them.

    But the NAME OF THE (overall) WEBSITE these critiques will appear on (again, each critique page ONLY visible to each different biz owner) WOULD BE a little disconcerting (UpsettingWebsites.com, in this case).

    Then, when they arrive at THEIR critique page (that I created), I would IMMEDIATELY explain TWO things...

    1) The critique page is visible ONLY to them.

    2) The reason their site is on UpsettingWebsites.com, is NOT because it's "upsetting" to ME, and it's NOT because it's "upsetting" to his customers -- it's because (when he/she finds out what's "wrong" with the site), that NEW INFO will suddenly make the site "upsetting" to THEM!!!

    ...and they will want to correct the mistakes right away.

    Just another way to INCREASE the pain -- which *IS* (as we all know) a legit marketing technique -- recommended by *ALL* copywriters, etc.

    Hope that clears it up a little.

    Basically, in order for someone to want to FIX a problem,
    they must first know that there IS a problem!!

    -- TW

    PS: In looking at my OP, I now see that I stated my plan incorrectly,
    re: the critiques being shown publicly. I originally had both ways in my mind.
    But I know the biz owner would freak out if they were not told right away
    that the critique is visible only to them!
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    • Profile picture of the author Chris Grable
      Okay... I like that idea a lot better.... Will have to give it some thought though. There are clearly better and worse ways to go about this.

      vr
      chris
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  • Profile picture of the author Freebiequeen1999
    I think others do this...but not quite so blunt?

    Like...."Oh I saw your site and I immediately realized that ( it was not mobile friendly, it had broken links, it had no call to action, it had out of date whatever whatever whatever)...

    You don't want to make it personal...you should IMHO come in to "help"
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    • Profile picture of the author TimothyW
      Originally Posted by Freebiequeen1999 View Post


      You don't want to make it personal...you should IMHO come in to "help"
      Yes -- but you can't help if the person if the person doesn't even understand how bad the problem is, in the 1st place.

      -- TW
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      • Profile picture of the author Freebiequeen1999
        Originally Posted by TimothyW View Post

        Yes -- but you can't help if the person if the person doesn't even understand how bad the problem is, in the 1st place.

        -- TW
        Well....I think you will "convince" them...and most will end up getting a new website...but my guess is that most won't hire YOU....

        when you belittle them or shame them....they won't buy from you

        imagine a plastic surgeon who rushes up to people and says "Here are reviews of your nose, it is huge and ugly, you need a nose job"

        You can go about it a nicer way...."wow, i love your bakery I was trying to check out your cakes online , I pulled up your website and I could not see it on my phone.....I was just wondering if you were aware of that>? I can show you"...
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        • Profile picture of the author TimothyW
          Originally Posted by Freebiequeen1999 View Post

          Well....I think you will "convince" them...and most will end up getting a new website...but my guess is that most won't hire YOU....

          when you belittle them or shame them....they won't buy from you

          imagine a plastic surgeon who rushes up to people and says "Here are reviews of your nose, it is huge and ugly, you need a nose job"

          You can go about it a nicer way...."wow, i love your bakery I was trying to check out your cakes online , I pulled up your website and I could not see it on my phone.....I was just wondering if you were aware of that>? I can show you"...
          I see the vanity analogy with the plastic surgery. Then one must properly "couch" the bad news.

          But what if I want to get more of a "HOLY CRAP! I gotta FIX THIS right now!" reaction? Then a better analogy would be...

          "You have DANGEROUSLY high blood pressure!"

          or -- "YOUR HOUSE IS ON FIRE!!"

          There's no *real* urgency to "your nose is kinda big, I can help you make it smaller, if you want..."

          There IS real urgency to: "Your house is on fire!"

          I'm not saying, "I hate to tell you this, but your wife is ugly."

          I'm telling them, "I hate to tell you this, but your wife has cancer."

          -- TW
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