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Best form of offline marketing for paint studio??

by jacobmark
9 replies
I opened a paint and wine studio. I've done all of the traditional forms if online marketing. Now trying to figure out the best form of offline marketing.. Just ordered 5,000 door hangers and 5,000 4 by 6 flyer/postcards any suggestions or experience with offline marketing or door hangers??
#door hangers #form #marketing #offline #paint #studio
  • Profile picture of the author savidge4
    Originally Posted by jacobmark View Post

    I opened a paint and wine studio. I've done all of the traditional forms if online marketing. Now trying to figure out the best form of offline marketing.. Just ordered 5,000 door hangers and 5,000 4 by 6 flyer/postcards any suggestions or experience with offline marketing or door hangers??
    I hate to be the guy... but if all of those flyers are "hey we are a paint and wine studio come see us" then you wasted your money.

    You really need to sit down and determine WHO you need to be talking to WHO is going to buy the wine and WHO is going to buy the art.

    If your acct information is correct you live in Fort Worth Texas... so between the metro market of Dallas Fort Worth.. you have a tremendous target base.

    Are you the trendy type studio.. or the more traditional?

    I will assume you made the jump into a "studio" due to an amount of success... what would be the overall demographic of your client.

    Its looking at these things that you need to figure out where in the city your demographic hangs outs. I would look at night spots, dining places etc. - very much in the same manor you would track them down on say social media sites.

    I would assume your target audience is going to be more affluent... I am going to assume that they may be more into a late afternoon Gathering // show that showcases your Art and wine, and then integrate the food from a popular dining spot of this audience.

    You need to get in where you can fit in with this crowd. you need to develop a series of "gatherings" that place your art and wine studio on the map. You basically need to treat these folks as they demand to be treated ( I am sure that statement makes sense to you )
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  • Profile picture of the author jacobmark
    We don't sell wine or paintings.. We are a studio that has public painting events that are byob.

    The door hanger are basically letting them know we are new to town and what we offer which is private parties, birthday parties, team building, public byob painting events, bachelorette parties, wedding and baby showers etc.

    The "offer" on the door hanger is 15% off for individuals or private events or 50% off your paintingmif you bring a group of 5 or more.

    We are also leaving the flyers in the few wine stores that are in the same general area as well as a wine bars close by. Thanks for the info
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    Jeff

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    • Profile picture of the author savidge4
      So you have a multi purpose hall space that you are targeting as an art / wine studio?

      ok then the first question.... how big is the space?

      Do you have a kitchen?

      Do you have an event planner on staff? have you targeted such people?

      Is there a decent level of parking available? Is there the facilities for Valet Parking?

      Do you currently have a I don't know what to call it.. a library of room décor already available? as in props and false walls etc? All encompassing themes?

      Do you have the ability to cater to the needs of lights and sounds and visual?

      Again WHO is your target? what does the demographic look like?

      A coffee maker and cream and sugar and you could have AA and NA in there everyday. - no im not kidding. - it may not pay much.. but its a start

      With food service you could go after associations like "The Optomist Club"

      Start looking to the many Colleges in your area and communicating with the Art dept students ( I would maybe try this on social networking ) about developing a series of classes.

      Rent the space out to local photographers as a place to take photo shoots.

      Maybe develop a bit of an upscale book club..and bring in some of the local college literary Profs, or even local Authors.

      Realistically you need to really look at what your over head is.. and exactly how many events you need in this place every month to pay the bills. ( I know you know this )

      Its great that you are targeting.. but opening up your use of the space to whomever will pay for it until you can develop that higher end client I would bet would be key.

      I have for many many years had an interest in running kind a this type of facility, just never pulled the trigger. I do however currently have a 3000 sq ft space that is my "office" but my wife can transform it in a solid afternoon to any number of themes.

      I have rented it out to local / National / International Oil and Gas companies that are doing decent sized presentations. I have full audio video capabilities etc. The space has been used a few times by my employees families as a birthday party spot...

      And Yes I do have a full on indoor outdoor kitchen facility.

      I could turn the space into a full on dance club in no time flat. - I am sure as my youngest son gets older this will happen.

      I use the main room as a photo shoot location from time to time. as well as video shooting as well. - making investments in things like green screens and assorted backgrounds might be something you should look at.
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      • Profile picture of the author Freebiequeen1999
        Network

        reach out to groups...

        woman's groups....

        get active on facebook

        we have a lot of these wine/paint places byow and party
        they do groupons and living social etc...

        this works for them cause the more people you get in there the better for you

        also reach out to parents and do kids parties on weekend (no wine)

        host birthday parties

        get involved locally

        host a charity

        network
        get on Linkedin
        network
        join groups
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        • Profile picture of the author jacobmark
          Thanks.. I've litterally done everything you suggested.. Groupon and living social sucks.. It attracts deal seakers from far away that literally never come back or religiously watch groupon for these types of deals.. And we lose $ on each deal sold.
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          Jeff

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          • Profile picture of the author Oziboomer
            Originally Posted by jacobmark View Post

            Thanks.. I've litterally done everything you suggested.. Groupon and living social sucks.. It attracts deal seakers from far away that literally never come back or religiously watch groupon for these types of deals.. And we lose $ on each deal sold.
            When you do discount type offers...do you have a system to capture the people and market on the back end?

            On occasion we've run living social type campaigns and we generally do best when we have several systems in place...

            ...namely upsells on the front end...

            and a back end tactic that I'll share here...

            We use a large basket with a number of envelopes that we've put a variety of "gift checks" inside.

            On the outside of the envelope we have a space to fill in the delivery address and on the back we have a space with pre-printed sections where the sender can fill in the return address details.

            Staff let the deal getter know that there is a variety of gifts to use our services including one $500 gift check.

            The deal is they get to choose an envelope and write their friend's address on the envelope.

            We have a small red post box on the counter near the envelopes and we encourage them to put the completed envelope, in their own handwriting, into the post box.

            The secret is we apply the stamp later and mail after we've added their circle of friends to our database....works a treat.

            Network...reach out to groups...

            woman's groups....

            get active on facebook... host birthday parties etc
            All the advice about contacting groups is very valid...

            Think "Circles of Influence"

            Also think about "Art Therapy"

            You can approach various metal health support groups and perhaps charge them...

            ...but I'd suggest a few freebie sessions...and leverage local media as to how you are helping people though art.

            You can then run art therapy/stress relief sessions for executives and charge some larger fees as well.

            I supplied a ton of product to one of these "executive retreat" type events for a major airline and it was only by chance that they called me up for some additional materials that they needed more urgently than we could arrange via courier so I loaded up one of our vehicles and did the delivery personally...

            When I arrived there were a multitude of executives running around barefoot building life size teepees and otter three dimensional constructions from our materials and decorating them like a big bunch of kids.

            The facilitator of this event had flown out form the US to run that event.

            It's all about positioning and thinking outside the box.
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  • Profile picture of the author TrumpiaTim
    I would recommend incorporating mobile marketing into your current print advertisement. The issue with print is that it doesn't give customers anything immediate and the way that consumers think today, they want everything now. For example if someone is interested, they should be able to text a keyword to get the coupon directly onto their phone so it's stored for future use.

    With the current campaigns you're running, it's going to be dependent upon the person remembering your business and saving that door hanger which isn't very likely.
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    • Profile picture of the author Freebiequeen1999
      Originally Posted by TrumpiaTim View Post

      I would recommend incorporating mobile marketing into your current print advertisement. The issue with print is that it doesn't give customers anything immediate and the way that consumers think today, they want everything now. For example if someone is interested, they should be able to text a keyword to get the coupon directly onto their phone so it's stored for future use.

      With the current campaigns you're running, it's going to be dependent upon the person remembering your business and saving that door hanger which isn't very likely.
      Hmmm.....why am I not surprised....how many threads will you suggest this to?

      Personally I am so "over" apps and text messaging at this point
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  • Profile picture of the author bizgrower
    My Mom was an artist. Active in the San Diego Artist's Guild and they painted or sculpted
    a lot in a public or quasi public facility in Balboa Park. They would also have art shows
    and members would show and sell their art to the public.

    So I think you need to reach directly to the active artists/budding artists in the area.
    Do the stuff the San Diego Art guild does... Once you reach this crowd, if you are
    not already in it, then talk about what else to do to fill their needs.

    It could become an art school of sorts. A locally/regionally renowned artist or sculpture
    or potter (add a kiln if you can) could teach six week courses. Photographers too perhaps.
    Take a look at Colorado Free University and all their fun/interesting/useful adult ed courses.

    We have a few stores around where people can by a piece of pottery like a mug or vase,
    paint it there and fire it in the kiln as well.

    Unfortunately, the audience may not be infinity for this type of thing, so the multi-use platform
    is a very good idea. Yoga, exercise, dance, self-defense courses...

    With the post cards, you might want to do a targeted direct mail via the USPS EDDM
    program. It would be great to post a copy of that piece and get feedback from warriors like
    Ewenmack and Bob Ross.

    I managed a pizza place and door hangers worked very well, but we were doing 8000 a week
    for awhile. After almost a year, they were less effective because people in our delivery area
    knew us already. You have them, you might as well get them out to the neighborhoods
    your likely customers are living.
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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