Let's Look at a Direct Mail Envelope: Video Analysis

2 replies
This envelope worked on me.

I'm a member of the target market, so I'd call that "effective'. I HAD to open it immediately.

I was so excited about this that I mentioned it to another marketer. He recommended I make a video about it, so here it is.

Some of the pushed and parroted tactics of direct mail marketing are simply not present here. They were not needed to get the desired result.

There is no lumpy object inside.

No teaser copy adorns the exterior.

The envelope is not bright or friendly.

Yet it got my attention and instantly compelled me to open it. Without these so-called key factors, it worked.

I also share a couple of ideas to transfer the principles of what I believe is working to online--your emails or website.

#analysis #direct #direct mail #envelope #jason kanigan #mail #mail analysis #video
  • Profile picture of the author SashaLee
    Hi there,

    You should have titled this " How to talk about an envelope for 8 minutes" - lol...I'm just teasing.

    We are sourcing these. Very neat idea.

    Thanks for sharing.

    All the best,

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  • Profile picture of the author myattitude
    Good info, where would you get a customized envelope design like that?
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