I'm a web designer and have been thinking about doing cold sales calls from home. (Need advice)

15 replies
I do custom web design / development and was considering calling businesses and creative people that I find listed in art oriented directory sites, like Yelp, Facebook, craigslist, and others. This sounds like telemarketing, but it is not as I plan to offer some free coaching over the phone about SEO and good design practices. I would not be trying to do any immediate selling, and would only offer work after I felt like it was a good decision.

My question:

Is this a good idea or is it wrong to call people that you don't know and try to offer them free phone coaching and then maybe actual web development work?

If it is bad, then how do you reach these people if it is impossible to get to them in person?
#advice #calls #cold #designer #home #sales #web
  • Profile picture of the author craigsposterpro
    I think it always smart to make "deposits in the trust bank" with new prospects by offering free services. Not sure you can offer coaching on the first call since you haven't established credibility yet. So, for LinkedIn prospects or business Facebook prospects, you could offer free cover image work to demo your graphics skills and establish credibility and trust with them at the same time. If you're feeling adventurous, maybe you can have the cover image pre-designed before even calling them to show initiative and good will.
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  • Profile picture of the author daniyal100
    Originally Posted by lord diamond View Post

    I do custom web design / development and was considering calling businesses and creative people that I find listed in art oriented directory sites, like Yelp, Facebook, craigslist, and others. This sounds like telemarketing, but it is not as I plan to offer some free coaching over the phone about SEO and good design practices. I would not be trying to do any immediate selling, and would only offer work after I felt like it was a good decision.

    My question:

    Is this a good idea or is it wrong to call people that you don't know and try to offer them free phone coaching and then maybe actual web development work?

    If it is bad, then how do you reach these people if it is impossible to get to them in person?
    "how to get web design clients" That's the million dollar question man other then that every body is a web designer and those like me who are not can use a builder to get it done and simple wordpress with free tutorials on youtube.
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  • Profile picture of the author savidge4
    I would say all in all its not to much a good idea. Think of it this way... I don't know you and I just so happen to call you and offer free coaching on how to sell websites. Granted you are poised to accept an offer of some kind. but you dot know me. you don't know if what I will tell is of value. and more importantly, you understand the value in what it is I am offering.

    Understanding how much this information is worth instantly is making you think there is a catch correct? I am assuming you say yes... So think about the person on the other end is going to think of your offer. FREE is the hardest thing to sell.

    You would be better off just calling business' and try selling what it is you do. If for what ever reason you don't want to do that... ( I am assuming there is a reason you are not - and think this other method would give you better success )

    So what to do? I personally.. I would get listed on Freelancer and the other job sites ( not fiverr ) and start quoting on jobs. When I had a design firm I would do this every day to try and get added business. I was probably getting a job a week between 3 different outlets. but I was a bit picky in what I was bidding for.

    If you just need work.. there is plenty there and if you can do pretty fast turn over there is n reasn you couldn't be procuring 2 and 3 jobs a week - granted the income per job would not be that great.. but you would be working.

    Hope that Helps!

    Originally Posted by lord diamond View Post

    I do custom web design / development and was considering calling businesses and creative people that I find listed in art oriented directory sites, like Yelp, Facebook, craigslist, and others. This sounds like telemarketing, but it is not as I plan to offer some free coaching over the phone about SEO and good design practices. I would not be trying to do any immediate selling, and would only offer work after I felt like it was a good decision.

    My question:

    Is this a good idea or is it wrong to call people that you don't know and try to offer them free phone coaching and then maybe actual web development work?

    If it is bad, then how do you reach these people if it is impossible to get to them in person?
    Signature
    Success is an ACT not an idea
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  • Profile picture of the author lord diamond
    Well, I think I'm gonna just go for it and call people up on the phone and tell them my story. It can't be any worse than going to their business in person and having to talk with gatekeepers, (which I have done a few times). Hopefully I'll get to talk with the decision makers before I get tired and give up.

    Obviously inbound marketing is best of all, but when you don't have a site with the kind of DA (Domain Authority) required for that to work, you get creative and start developing methods, lol.
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    • Profile picture of the author Ron Lafuddy
      Originally Posted by lord diamond View Post

      Well, I think I'm gonna just go for it and call people up on the phone and tell them my story. It can't be any worse than going to their business in person and having to talk with gatekeepers, (which I have done a few times). Hopefully I'll get to talk with the decision makers before I get tired and give up.

      Obviously inbound marketing is best of all, but when you don't have a site with the kind of DA (Domain Authority) required for that to work, you get creative and start developing methods, lol.
      And if you do, than someone else will get that business.

      It's not the lack of business that keeps people from being
      successful. It's the quitting.

      Sometimes, it all comes down to not being willing to quit
      until you are successful.


      Really.
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    • Profile picture of the author rgesm
      Originally Posted by lord diamond View Post

      Well, I think I'm gonna just go for it and call people up on the phone and tell them my story. It can't be any worse than going to their business in person and having to talk with gatekeepers, (which I have done a few times). Hopefully I'll get to talk with the decision makers before I get tired and give up.

      Obviously inbound marketing is best of all, but when you don't have a site with the kind of DA (Domain Authority) required for that to work, you get creative and start developing methods, lol.
      i personally wouldn't recommend it all, i own a business and have hired sales people to do cold calling and they hate it. they last maybe 2-3 weeks and if i see no sales they're out the door. Its not even in web design business as this would even be a harder sell to cold call customers. Your better off joining the local chamber of commerce, going to breakfast morning clubs and network with other business associates from the BNI. Highly recommend it.
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  • Profile picture of the author animal44
    Consider if you're working away and you keep getting someone phoning up to try and sell you something - would you be predisposed to buy...?
    As an alternative take a look at this thread...
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    People say nothing is impossible, but I do nothing every day.
    What I do for a living

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  • Profile picture of the author lord diamond
    I thought I had a pretty good idea going here with calling people, then I started researching telemarketing on Google and discovered that 2/3 of the people in my country (America) have put themselves on the "do no call list". This just reminds me that I'm not the only person who hates getting called by sales people. This is a tough way to maybe get business.
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    • Profile picture of the author savidge4
      Originally Posted by lord diamond View Post

      I thought I had a pretty good idea going here with calling people, then I started researching telemarketing on Google and discovered that 2/3 of the people in my country (America) have put themselves on the "do no call list". This just reminds me that I'm not the only person who hates getting called by sales people. This is a tough way to maybe get business.
      remember the do not call list is for calls made to a "HOME" only. So if you are calling a business number all is fair in love and war!
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  • Profile picture of the author animal44
    In the UK there is a "do not call" list for businesses...

    TPS
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    People say nothing is impossible, but I do nothing every day.
    What I do for a living

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  • Profile picture of the author Freebiequeen1999
    Don't push yourself to think of this as "telemarketing"....you are just getting yourself new clients

    Don't overcomplicate it - offering free coaching, blah blah...no -

    remember - you will be lucky to reach the owner and most times they will be busy

    JMO you need to target owners who you feel would benefit from your services...

    so....you could search a niche/s in your area and find ones who have an old out date site, no site,
    a site with errors, NON mobile friendly, on wix or weebly or homestead or whatever....

    and then call up with a solution...and an offer to meet with them or send them your website

    get a follow letter for those interested and put in specifics about their business and you should have your portfolio on there

    and yes, in US you can call publiclly listed biz numbers - no do not call. If they ask you not to call back respect that. If they hang up....oh well ....next

    IMHO you have to remember with something as complicated as web design for the most part you are "sortin and siftin".....you are finding those who are INTERESTED ...THEN YOU WILL GO INTO SELLING THEM

    In effect you are your own appointment setter.

    Eventually you could hire some local appt setters = even paid on valid appt with bonus for sale

    Unless you offer a truly simple one fits all website I feel you probably won't be able to have others close it for you but they could set appts

    For now you can be YOUR own appt setter

    a few more ideas - since you are targeting mostly NON tech people (with lousy websites) do NOT get too technical with them. Young talented techie guys tend to do that....you bore them, they glaze over, or you even may make them feel "stoopid" and that is a no no

    stress benefits - they are in biz for customers, not to show off some geeks frabtastic design
    how will this help them?

    Listen to them.....and listen some more....follow your pitch but be aware of what they are saying

    oh ..and before you start...think of what objections you might get and write up a list of rebuttals
    so that you can easily pick the right one

    and let me say it again - unless you find some engineer who for some odd reason didn't get around to re-do his website, none of these people will be at all interested in the tech aspect LOL
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  • Profile picture of the author Jason Kanigan
    @lord diamond, your situation is common and has been discussed many times in this subforum.

    I recommend you use the Search function and look for similar threads.

    Several phone sales experts here have shared their advice over the *years* and there is a lot of expertise here for free if you look for it.

    When you find an approach you like, I recommend you stick with it. Don't try to mash together several bits and pieces from different people.

    Look for:

    > how to start the call

    > how to qualify prospects

    > how many dials you'll need to make

    > how to collect payment.

    Good luck!
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    • Profile picture of the author Stocs
      This seems like such a high competition business to get into. I'm sure that I'm not alone in getting 10+ calls per day from people who want to make me a website or promote my current website. Never mind the 15 robo-calls from Sharon, our local Google specialist

      I think most people are completely immune to those website/SEO calls. How are you going to differentiate yourself from the hundreds of other calls they have received trying to sell the same thing?
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  • Profile picture of the author RTSteam
    Well, if you are worried about the DO NOT CALL REGISTRY, you can always spend money on Do Not Call lists... I believe someone some firm would sell them at a certain price.
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    • Profile picture of the author lord diamond
      Originally Posted by Stocs View Post

      This seems like such a high competition business to get into. I'm sure that I'm not alone in getting 10+ calls per day from people who want to make me a website or promote my current website. Never mind the 15 robo-calls from Sharon, our local Google specialist

      I think most people are completely immune to those website/SEO calls. How are you going to differentiate yourself from the hundreds of other calls they have received trying to sell the same thing?
      I didn't even think or know about this.

      Do local businesses really get harassed that much on a daily basis to the point where they just automatically brush you off as fast as they can?

      Now that I think about it... They weren't exactly that welcoming when I ventured down to their establishments in person...

      Originally Posted by RTSteam View Post

      Well, if you are worried about the DO NOT CALL REGISTRY, you can always spend money on Do Not Call lists... I believe someone some firm would sell them at a certain price.
      This is hilarious, albeit wrong, but still hilarious.
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