I'm happy to consult with anyone interested in building this business model in their area...free of charge...my way of giving back.
I gave up on it- mostly due to laziness, and the fact that I have a full-time job that keeps me busy.
But- I think it's a great business model for someone who wants to start small, and ramp things up if wanted/needed.
No upfront cost, no ongoing cost...I don't pay for the printing and mailing until 100% of the ad fee is collected from every advertiser, etc.
I got all of my advertisers using email only, but you could be 100 times more effective if you also picked up the phone.