Sales Letter To Business Owners

51 replies
I am working on a Sales Letter for Social Media and Local Business Marketing. Something that can be printed up or emailed to prospective business owners. I am looking for some feedback and input, thanks in advance Warriors !!!!

https://www.scribd.com/doc/263554129...es-Letter-2015
#business #letter #owners #sales
  • Profile picture of the author savidge4
    Originally Posted by sdentrepreneur View Post

    I am working on a Sales Letter for Social Media and Local Business Marketing. Something that can be printed up or emailed to prospective business owners. I am looking for some feedback and input, thanks in advance Warriors !!!!

    https://www.scribd.com/doc/263554129...es-Letter-2015
    I think if you look at Ewens post http://www.warriorforum.com/offline-...-radio-vs.html

    So if you change your piece a bit... we do all of these. not every avenue of Social media is always a perfect fit for you and your business. call us for a free consultation to get you on the right track to a greater amount of Clients / Customers and Sales.

    Separates you from the rest... If they are currently having success with any.. the intrigue is there to see if the potential for other avenues is there. And as Ewen points out most in the Social field are specialized now. Facebook is the answer.. twitter is the answer... E-mail is the answer.. cold calling is the answer.... On this very board we see these very distinct lines.

    So coming across in a more universal manor you can obviously point people towards your strengths ( and your Directory )
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    • Profile picture of the author sdentrepreneur
      Great input !!! I will also be selling businesses Web Design, SEO, Content Marketing and Search Marketing, including Lead Generation. This sales letter is mainly for people looking for help with Social Media.

      JMH
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      • Profile picture of the author ewenmack
        James, are you wanting them to pick up the phone
        and call you?

        Best,
        Doctor E. Vile
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        • Profile picture of the author sdentrepreneur
          Yes, looking for a phone call to set a Free Consultation . These will be sent by Direct Mail, Handed Directly to Managers or Owners and via E-mail.

          I want to keep it one page.....simple....
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          • Profile picture of the author ewenmack
            Originally Posted by sdentrepreneur View Post

            Yes, looking for a phone call to set a Free Consultation . These will be sent by Direct Mail, Handed Directly to Managers or Owners and via E-mail.

            I want to keep it one page.....simple....
            Cool.

            What have your existing clients told you about their
            problems they don't want and outcomes they do want
            but don't have?

            From here we can match the right message.

            Best,
            Doctor E. Vile
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            • Profile picture of the author sdentrepreneur
              Great Question Ewen !!!!

              Main thing is that they want to be able to track their results from not only Social Media Marketing but from Search and SEO.


              Originally Posted by ewenmack View Post

              Cool.

              What have your existing clients told you about their
              problems they don't want and outcomes they do want
              but don't have?

              From here we can match the right message.

              Best,
              Doctor E. Vile
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              • Profile picture of the author ewenmack
                Originally Posted by sdentrepreneur View Post

                Great Question Ewen !!!!

                Main thing is that they want to be able to track their results from not only Social Media Marketing but from Search and SEO.
                Cool.

                Did they say what made them want to track
                their spend?

                So they are already using Social Media?

                They believe in it, but what lead them to
                hire you over other options?

                Best,
                Doctor E. Vile
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                • Profile picture of the author ewenmack
                  James, I've written a draft letter based on the limited
                  information you have given me.

                  Can be tweaked when new information comes to hand.

                  What is it worth to you having pre-qualified people
                  phoning in wanting to experience a demo of the tracking
                  software?

                  Best,
                  Doctor E. Vile
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                  • Profile picture of the author savidge4
                    I am sure you can write a great letter. I am sure you can get a decent target. My issue here is the offer itself. Who here has ever had success with a free offer? I will tell you straight up I never have. I don't do free.

                    The best match trip wire for you with out question is a $25 G+ Page setup and branding. The long run to this plays to SEO, to Web Design, to further social development, to your Directory, to local Google / Bing listings, to the other citation building sites... it is literally the best entry into any and every one of these.

                    And its absolutely the easiest one of all of it to set up. And like I mentioned on Zoro's thread: http://www.warriorforum.com/offline-...-places-3.html post #105, you can directly feed your clients G+ account from your Directories G+ account. You simply start winning in every which direction..and so do your clients.

                    The other method I have used in the past is a $100 Media overview. Have the client bring together all of their media be in print ( right down to business cards and letterheads etc ), online, radio, tv, etc. look at the overall branding and message and make suggestions of how things could be more consistent and what other directions they could pursue... and how this may be more trackable than that.

                    Again this plays into your hand.. and there is no question that there is an amount of benefit to your clients. And more importantly because there is an investment, you are not wasting your time - and by default you are pre-qualifying the crud out of the way.

                    Im just not seeing how a Social Media consultation is going to grab anyone... think just for a moment if YOU got a call for this from some big firm that you had heard of, would you accept the offer and make an appointment?
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                    • Profile picture of the author ewenmack
                      Is there tracking software that measures the ROI
                      of all types of Internet based campaigns?

                      Need clarification on that.

                      If clients say they want this and it's a main action
                      driver, then I see that as the lead in.

                      The offer becomes a demo of how easy and fast it works.

                      There are ways to qualify the reader and show
                      their time won't be wasted by taking it for a test drive
                      supervised.

                      Best,
                      Doctor E. Vile
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                      • Profile picture of the author savidge4
                        Originally Posted by ewenmack View Post

                        Is there tracking software that measures the ROI
                        of all types of Internet based campaigns?
                        It would be Google Analytics and a kick ton of designated landing pages. Having a page designer that is familiar with Cookies would be a better than good place to start as well. This opens up the possibility for not just the single visit tracking, but the ability to track over time - and possibly over multiple properties if you have the correct back end.

                        The other end of this would be a CRM... there are more than a few out there. I think if you are going to be serious.. InfusionSoft is the only route ( go big or go home )

                        The more I play with things like this.. IF I ever were to get away from my current business model this would be the type of service I would go after. The reality in all of this is that the backend is where all the money is at. its not the site its not the social its not the adwords campaigns.. its how its handled and followed through that matters, and something like Infusionsoft is what does just that. They just so happen to be having a class in LA on the 6 - 7th of May http://university.infusionsoft.com/
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                      • Profile picture of the author Oziboomer
                        Originally Posted by ewenmack View Post

                        Is there tracking software that measures the ROI
                        of all types of Internet based campaigns?
                        I'd say the most important tracking device used to come with a "DING"

                        ...or "CHA CHING"

                        That was the sound of the cash register opening and the money getting put in.

                        It does depend on your market but most business owners really don't give a "rat's ar@e" about tracking...

                        It's an excuse.

                        They really just want more sales and don't have time or knowledge in many cases to understand anything that analytics provides....

                        ...particularly when delivered from the hands of amateurs...

                        I've had clients who get monthly reports from "so called" experts showing them all the "MINISCULE" details of how their efforts have improved things.

                        I just focus on results...

                        "THE CHA-CHING"

                        because that is the real result any business owner wants to hear....

                        that or if they are a visual type...

                        They like extra ZEROS on the bottom line...

                        ..or the olfactory types...

                        they like the...

                        "Smell of money"...

                        or the "taste of success"

                        Analytics...NA...that's what YOU use to GET them RESULTS

                        They just want to see the RESULT.
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                        • Profile picture of the author savidge4
                          As much as I get what you are saying and to some extent I agree that clients could care less... Myself as a professional would absolutely disagree with you.

                          As much as I hate sharing this aspect of what I do in my business.. and I hate sharing it, because to be honest it is not something I see anyone else doing... but I call its CRA ( Conversion Rate Analysis )

                          Basically before you can move forward.. you have to understand where it is you are moving forward from. what's working, what's not, what clearly needs a bit of a push, and what just needs to be dropped all together.

                          If you go in and start manipulating things that get shat results, chances are good depending an a host of factors ( traffic, bait in getting traffic etc ) regardless of what you do, they will continue to return shat results.

                          So understanding what is going on as a whole as much as possible is the gateway to providing a greater amount of return overall. So cutting the wheat from the shaft from where I stand is the absolute key element to walking in to a new client situation.

                          When you drop that kind of report off to a client and tell them as a test lets drop the efforts here here and there and see what the results over the next 2 days are and there is no change... in the CHA CHING.. that means you have just created a positive CHA CHING towards funds that will be better controlled and test by you to create results.

                          The thing is getting in to a clients backend to see and test and analyze all this stuff.

                          There has to be that point of entry that the level of trust has been built and developed #1 for you to do the needed actions, and #2 for them to actually listen to the results.

                          Just my 2 cents

                          Originally Posted by Oziboomer View Post

                          I'd say the most important tracking device used to come with a "DING"

                          ...or "CHA CHING"

                          That was the sound of the cash register opening and the money getting put in.

                          It does depend on your market but most business owners really don't give a "rat's ar@e" about tracking...

                          It's an excuse.

                          They really just want more sales and don't have time or knowledge in many cases to understand anything that analytics provides....

                          ...particularly when delivered from the hands of amateurs...

                          I've had clients who get monthly reports from "so called" experts showing them all the "MINISCULE" details of how their efforts have improved things.

                          I just focus on results...

                          "THE CHA-CHING"

                          because that is the real result any business owner wants to hear....

                          that or if they are a visual type...

                          They like extra ZEROS on the bottom line...

                          ..or the olfactory types...

                          they like the...

                          "Smell of money"...

                          or the "taste of success"

                          Analytics...NA...that's what YOU use to GET them RESULTS

                          They just want to see the RESULT.
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                          • Profile picture of the author sdentrepreneur
                            Great info, I feel what most business owners want is trackable results from their Social Media and Internet Marketing. Just thinking how I can word that into a sales letter.




                            Originally Posted by savidge4 View Post

                            As much as I get what you are saying and to some extent I agree that clients could care less... Myself as a professional would absolutely disagree with you.

                            As much as I hate sharing this aspect of what I do in my business.. and I hate sharing it, because to be honest it is not something I see anyone else doing... but I call its CRA ( Conversion Rate Analysis )

                            Basically before you can move forward.. you have to understand where it is you are moving forward from. what's working, what's not, what clearly needs a bit of a push, and what just needs to be dropped all together.

                            If you go in and start manipulating things that get shat results, chances are good depending an a host of factors ( traffic, bait in getting traffic etc ) regardless of what you do, they will continue to return shat results.

                            So understanding what is going on as a whole as much as possible is the gateway to providing a greater amount of return overall. So cutting the wheat from the shaft from where I stand is the absolute key element to walking in to a new client situation.

                            When you drop that kind of report off to a client and tell them as a test lets drop the efforts here here and there and see what the results over the next 2 days are and there is no change... in the CHA CHING.. that means you have just created a positive CHA CHING towards funds that will be better controlled and test by you to create results.

                            The thing is getting in to a clients backend to see and test and analyze all this stuff.

                            There has to be that point of entry that the level of trust has been built and developed #1 for you to do the needed actions, and #2 for them to actually listen to the results.

                            Just my 2 cents
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                    • Profile picture of the author BigFrank
                      Banned
                      Originally Posted by savidge4 View Post

                      I don't do free.
                      My experience in life and business is that whenever anyone has given me anything for free, generally it has been worth absolutely nothing.

                      Additionally, when people call me or send me offers with prices that are far below what the market dictates, I shun them.

                      I don't work for free and have no respect for those that will since it indicates to me that they have a deflated sense of self-worth. Does it get any sadder than that? I don't think so.

                      But, hey - that's just me.

                      Cheers. - Frank

                      P.S. Please don't tell me they are simply being altruistic. That's a giant load.
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              • Profile picture of the author joe golfer
                Originally Posted by sdentrepreneur View Post

                they want to be able to track their results from not only Social Media Marketing but from Search and SEO.
                You might check out some of the new ad tech cloud services like Beckon that track all marketing channels.
                Beckon | marketing intelligence, analytics, reports and dashboards

                Here is a WSJ article on them:
                Beckon Raises $13 Million to Be System of Record for Marketers - Venture Capital Dispatch - WSJ

                These paragraphs summarize what they do:
                Ms. Zeszut and Mr. Frey started Beckon in 2011 to solve what they saw as a critical problem in marketing as it moves online. The number of ways that customers can be reached continues to grow–there is email, social networks like Facebook, online ads, print ads, direct mail and so on–but the data from those different channels are so disparate and scattered that it is hard for marketers to tell whether their efforts are paying off.

                “The definition of what’s useful or valuable has shifted in marketing…It’s a pretty scary time,” said Ms. Zeszut, a former marketer who said she finds her undergraduate degree in psychology useful as she talks to marketers about their fears. “I feel like my job is part software company, part counselor…They’re terrified.”

                Beckon has built cloud-based software that aggregates, analyzes and normalizes relevant marketing data from all campaigns in one place, enabling marketers to visualize them, organize them, track them, query them using natural language processing, or export them to Microsoft PowerPoint, all the while using the metrics and terminology common to their field.

                Here is a another company doing much the same thing.
                https://percolate.com/

                I've heard Percolate only works with brands, no agencies.

                I haven't read their sites, but most likely these two only work with big companies. There may be smaller, more affordable SaaS services out there that offer similar features for local advertisers and agencies.
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    • Profile picture of the author charlesdavis
      savidge4 replied information is full of all required details, I think it is best solutions for any users who want to write letter to someone at higher level..please keep in mind the things are mentioned in savidge4 writes.
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  • Profile picture of the author Freebiequeen1999
    I agree...however I would not put it negative, I would say "we help you find the right social media for your business"
    or "to grow your business"

    also the last line comes off too crazy and pushy for me....you already told them you were getting them these accounts, ? "double or triple".....good luck if you get a company with 5000 fans or 10,000 fans....how will you double or triple that ? JMO overkill

    I think you have the san diego site right? :JMO I would emphasize that how special that is...cause it is special haha...no other seo/social media company can offer it (haha - you own and run it)
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  • Profile picture of the author ThomasOMalley
    I think you should be even more direct...business owners don't really want more trackable results ...they want more clients, sales and profits....that's what you should stress in your sales letter.
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    • Profile picture of the author MichaelWinicki
      Originally Posted by ThomasOMalley View Post

      I think you should be even more direct...business owner don't really want more trackable results ...they want more clients, sales and profits....that's what you should stress in your sales letter.
      Agreed.

      The "tracking" angle may work for some niches.

      I know with brick & mortar retailers and service businesses, when you start talking to them about "trackable results" you might as well be speaking in a foreign language- because it means nothing to them.
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      • Profile picture of the author savidge4
        Originally Posted by MichaelWinicki View Post

        Agreed.

        The "tracking" angle may work for some niches.

        I know with brick & mortar retailers and service businesses, when you start talking to them about "trackable results" you might as well be speaking in a foreign language– because it means nothing to them.
        Originally Posted by ThomasOMalley View Post

        I think you should be even more direct...business owners don't really want more trackable results ...they want more clients, sales and profits....that's what you should stress in your sales letter.
        These kind of tie together as the same objection. The truth is to get MORE clients, more sales, more leads, more profits... you have to know what avenues of traffic are working and which ones are not ( tracking ) you have to know which forms of content and which content by context is drawing the needed results ( again this is tracking ) The simple idea of simply how much traffic is there to begin with.. is do I need to say it? you guessed it Tracking!

        There is lighting up Google analytics and looking at the numbers.. looking at your primary landing pages and seeing that so much traffic came from here and there.. this is the method I will assume most people use.

        I am again going to share a secret. When I release a piece of content over 6 different Social platforms a total of 8 to 10 shares over a period of a week ( to clarify this, I share content not all at once across multiple Social platforms, I have a tested schedule to spread the postings over time ) I don't simply share 1 post URL. I use a separate duplicate post for each and every release ( you can use hidden categories to do this in WordPress ).

        Tracking from the point of view I look at it, is not simply seeing what's coming in as a whole.. but EXACTLY what is coming from where. How each specific channel of traffic is converting and looking at patterns over time with what I can do differently with each platform to create better conversion over all.

        This type of setup allows me to set up all kinds of nice and easy to read setups in Analytics. I use other proprietary tools that add extra layers onto this type of information as well. I can optimize each traffic channel separately which helps boost overall conversion by just that little bit more.

        But here is the deal... as you may have figured out.. this stuff is a bit of work, and to my clients.. well it doesn't come cheap... You can walk in and not say a word about ay of this stuff and blow performance this and that and the other out your tail end all day long.... or you could walk in and promise performance based on segregation and testing to obtain maximum results.

        So you are Joe business owner... You have decided that you are at the tipping point on getting help with your social media. You decide over the next week you are going to not commit to anyone but here out a couple of proposals.

        Day #1 a guy sends you an e-mail... with the offer of a FREE consultation of their social services.

        Day #2 A gal calls the owner and promises him all the results in the world.

        Day #3 The guy from Day #1 shows up and offers results results results.. "hey look its my middle name" lol

        Day #4 Some jerk calls and says you are doing it all wrong and who ever is doing it is a moron - you the owner is doing it

        Day #5 Guy calls and states he can offer results. not only offer results but Guarantee them. He lays out a method of testing what they have and making changes to increase what is there, as well as develop some new avenues of traffic.

        #5's cost is double of what #2 is and 3x the cost of #1 / #3. who would you choose?
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        • Profile picture of the author ThomasOMalley
          Originally Posted by savidge4 View Post

          These kind of tie together as the same objection. The truth is to get MORE clients, more sales, more leads, more profits... you have to know what avenues of traffic are working and which ones are not ( tracking ) you have to know which forms of content and which content by context is drawing the needed results ( again this is tracking ) The simple idea of simply how much traffic is there to begin with.. is do I need to say it? you guessed it Tracking!

          There is lighting up Google analytics and looking at the numbers.. looking at your primary landing pages and seeing that so much traffic came from here and there.. this is the method I will assume most people use.



          I am again going to share a secret. When I release a piece of content over 6 different Social platforms a total of 8 to 10 shares over a period of a week ( to clarify this, I share content not all at once across multiple Social platforms, I have a tested schedule to spread the postings over time ) I don't simply share 1 post URL. I use a separate duplicate post for each and every release ( you can use hidden categories to do this in WordPress ).

          Tracking from the point of view I look at it, is not simply seeing what's coming in as a whole.. but EXACTLY what is coming from where. How each specific channel of traffic is converting and looking at patterns over time with what I can do differently with each platform to create better conversion over all.

          This type of setup allows me to set up all kinds of nice and easy to read setups in Analytics. I use other proprietary tools that add extra layers onto this type of information as well. I can optimize each traffic channel separately which helps boost overall conversion by just that little bit more.

          But here is the deal... as you may have figured out.. this stuff is a bit of work, and to my clients.. well it doesn't come cheap... You can walk in and not say a word about ay of this stuff and blow performance this and that and the other out your tail end all day long.... or you could walk in and promise performance based on segregation and testing to obtain maximum results.

          So you are Joe business owner... You have decided that you are at the tipping point on getting help with your social media. You decide over the next week you are going to not commit to anyone but here out a couple of proposals.

          Day #1 a guy sends you an e-mail... with the offer of a FREE consultation of their social services.

          Day #2 A gal calls the owner and promises him all the results in the world.

          Day #3 The guy from Day #1 shows up and offers results results results.. "hey look its my middle name" lol

          Day #4 Some jerk calls and says you are doing it all wrong and who ever is doing it is a moron - you the owner is doing it

          Day #5 Guy calls and states he can offer results. not only offer results but Guarantee them. He lays out a method of testing what they have and making changes to increase what is there, as well as develop some new avenues of traffic.

          #5's cost is double of what #2 is and 3x the cost of #1 / #3. who would you choose?
          Your analysis simply reinforces my point...the business owner doesn't want the details...he wants the results...remember we're talking about the copy in the sales letter.

          Your analysis as the main selling point will simply put the business owner to sleep in a sales letter.

          This discussion reminds me about the story of a salesperson giving all the technical specifications of a new home furnace to the potential little old lady customer. She simply asks, "will it keep a little old lady warm in the winter?"
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          • Profile picture of the author vndnbrgj
            Originally Posted by ThomasOMalley View Post

            This discussion reminds me about the story of a salesperson giving all the technical specifications of a new home furnace to the potential little old lady customer. She simply asks, "will it keep a little old lady warm in the winter?"
            Your point is kind of weak.
            I own a heating and cooling company, so I actually sell furnaces. Yes, people want to stay warm but that's not all they want.

            If I came in and sold you a furnace, just so you would stay warm.... without telling you about the other options... you would stay warm.
            However, you would be pissed if you found out that there was a better furnace available for the same price, if not less, and it cost less to operate.
            Yes, I kept you warm, but I also did you a disservice by not giving you all the information you need to make an informed decision.

            The business owner cares about analytics. They care about the results of analytics. They just don't call them analytics.
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            • Profile picture of the author ThomasOMalley
              Originally Posted by vndnbrgj View Post

              Your point is kind of weak.
              I own a heating and cooling company, so I actually sell furnaces. Yes, people want to stay warm but that's not all they want.

              If I came in and sold you a furnace, just so you would stay warm.... without telling you about the other options... you would stay warm.
              However, you would be pissed if you found out that there was a better furnace available for the same price, if not less, and it cost less to operate.
              Yes, I kept you warm, but I also did you a disservice by not giving you all the information you need to make an informed decision.

              The business owner cares about analytics. They care about the results of analytics. They just don't call them analytics.
              Some of you guys around here are quite funny...for local business owners...it's only results, baby...only results...no local business owner I talk to is speaking to me about Google analytics...they just want more sales (hmmm...I'm a broken record here)....sure give them the logical reasons for more sales with better marketing tactics....eg. Google analytics shows that this marketing approach brings you 3 new clients each week etc..it's still the results...you can use your approach all the way the poorhouse.

              It's benefits, benefits, benefits.
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          • Profile picture of the author savidge4
            Originally Posted by ThomasOMalley View Post

            Your analysis simply reinforces my point...the business owner doesn't want the details...he wants the results...remember we're talking about the copy in the sales letter.

            Your analysis as the main selling point will simply put the business owner to sleep in a sales letter.
            Sales letter.. well then "Guaranteed Results" is a good start.... you don't have the "process" in the sales letter but you had better have the technical know how to back it up right?

            The sales letter draws them in.. the first meeting... that's when the "process" is set in motion. If you cant back up "I will get you results!" with the who, what, where, when, and how... then you are selling Russian Roulette and not ROI based Guarantees.
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            • Profile picture of the author ThomasOMalley
              Originally Posted by savidge4 View Post

              Sales letter.. well then "Guaranteed Results" is a good start.... you don't have the "process" in the sales letter but you had better have the technical know how to back it up right?

              The sales letter draws them in.. the first meeting... that's when the "process" is set in motion. If you cant back up "I will get you results!" with the who, what, where, when, and how... then you are selling Russian Roulette and not ROI based Guarantees.
              Do a split test of sales letters with my results approach in the copy to get a business owner to respond versus your approach about tracking and analytics and see which approach wins...I know where I'd put my money...LOL

              But I think you starting to get it a bit...the only job of the sales letter or lead gen. letter to get the business owner to respond...you can save the specifications of the "how" for later in the sale process.

              This is just basic copywriting and sales funnel stuff.
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              • Profile picture of the author savidge4
                Here is the thing... I sell this stuff ( well basically ) I have the "How" in my back pocket. But you are miss reading my approach... If you read through my responses to this thread in particular.. I lay out what would have been my approach when I was selling the services that the OP is selling... The conversation developed to what services to use to track.. and then the post in question is HOW I track.. NOT how I sell.

                But in light of Mr Viles headline... I would consider the more technical approach... or at least the drop of the process overall that "Guarantees Results - through a process of testing" <-- which is actually the message I use in my current venture

                Things like this separate your message from the crowd of folks trying to deliver the same message. Its statements like "Guaranteed Results" backed up with statements like placing the first months payment in Escrow with the promise of positive ROI in the first month.. ( <-- this is the level I have taken my Guarantee in my current venture ) that not only separate you.. but place separation the size of canyons between you and your competition.

                Personally.. Im not a big fan of sales letters... you simply really cant track them. The ideal client I reach for... I cant risk an open rate. I cant risk that a flyer is going to get into the hands of the right person. I cant risk that a postal offering is #1 going to get opened #2 get read, and #3 get read by the right person.

                I am either in front of them.. or on the phone with them. No ands No ifs No buts. I simply have way to much time and effort in developing a list to allow for any amount of slippage.


                Originally Posted by ThomasOMalley View Post

                Do a split test of sales letters with my results approach in the copy to get a business owner to respond versus your approach about tracking and analytics and see which approach wins...I know where I'd put my money...LOL

                But I think you starting to get it a bit...the only job of the sales letter or lead gen. letter to get the business owner to respond...you can save the specifications of the "how" for later in the sale process.

                This is just basic copywriting and sales funnel stuff.
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  • Profile picture of the author vndnbrgj
    I think some of you are naive to think business owners don't care about tracking.
    They absolutely do! It just may not be in by the same sense IM'ers do.
    If someone could show me what mediums are pulling better via analytics, I would want to know.
    Knowing what doesn't work will allow me to dump that medium. This will free up cash, for one of two things: Add cash right to my bottom line, and/or allow me to put more cash into what's working.
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    - Neale Donald Wilson -
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    • Profile picture of the author ewenmack
      Originally Posted by vndnbrgj View Post

      If someone could show me what mediums are pulling better via analytics, I would want to know.
      Knowing what doesn't work will allow me to dump that medium. This will free up cash, for one of two things: Add cash right to my bottom line, and/or allow me to put more cash into what's working.
      As a biz owner and you read this,
      would it describe you and the outcome
      mentioned, get you wanting to find out more?

      -----------------------------------------------------------------------
      For the controller of marketing
      on the Internet...


      Re: Puts A Stop To Any Campaign
      That's Not Making You Money

      -------------------------------------------------------------------------

      Best,
      Doctor E. Vile
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      • Profile picture of the author vndnbrgj
        Originally Posted by ewenmack View Post

        As a biz owner and you read this,
        would it describe you and the outcome
        mentioned get you wanting to find out more?

        -----------------------------------------------------------------------
        For the controller of marketing
        on the Internet...


        Re: Puts A Stop To Any Campaign
        That's Not Making You Money

        -------------------------------------------------------------------------

        Best,
        Doctor E. Vile
        I would open that email Ewen.

        Your next line better be gold though. You have about 3 seconds to tell me how you will do that.
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        - Neale Donald Wilson -
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        • Profile picture of the author ewenmack
          Originally Posted by vndnbrgj View Post

          I would open that email Ewen.

          Your next line better be gold though. You have about 3 seconds to tell me how you will do that.
          Thanks.

          James what I did was call out who the message is for
          so the right person knows it's for him.

          Next I gave a desired outcome the reader
          is self motivated to achieve.

          Now, can you follow through and deliver on that stated outcome?

          Best,
          Doctor E. Vile
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        • Profile picture of the author ewenmack
          Originally Posted by vndnbrgj View Post

          I would open that email Ewen.

          Your next line better be gold though. You have about 3 seconds to tell me how you will do that.
          Do you frequently wonder which advertising method you use,
          pays?

          I've heard business owners are too scared to stop any advertising they are doing because
          the one media they stop could be responsible for bringing in a good amount of revenue.

          That shows there is no measuring in place.

          Best,
          Doctor E. Vile
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          • Profile picture of the author savidge4
            Originally Posted by ewenmack View Post

            Do you frequently wonder which advertising method you use,
            pays?

            Best,
            Doctor E. Vile
            Why didn't you ask me that? LOL

            I know... down to the flipping penny.


            I do Bing and Facebook ads for amazon affiliate products for goodness sakes 6%doesnt leave much room for error! LOL
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            • Profile picture of the author ewenmack
              Originally Posted by savidge4 View Post

              Why didn't you ask me that? LOL
              I didn't ask you.

              I asked him because he is part of the right audience.

              I'm getting insights to see what problems he doesn't want
              and outcomes he wants but doesn't have as they drive
              the motivation to take action.

              This is the work James or somebody he is paying,
              should be doing to get critical street-smart intel. so chance and risk
              is minimized.

              At the moment the message has done it's first job, get his attention.

              Now we need to deliver to keep it.

              That's the outcome of the line of questioning I'm wanting.

              Best,
              Doctor E. Vile
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              • Profile picture of the author bizgrower
                Originally Posted by ewenmack View Post

                I didn't ask you.

                I asked him because he is part of the right audience.

                I'm getting insights to see what problems he doesn't want
                and outcomes he wants but doesn't have as they drive
                the motivation to take action.

                This is the work James or somebody he is paying,
                should be doing to get critical street-smart intel. so chance and risk
                is minimized.

                At the moment the message has done it's first job, get his attention.

                Now we need to deliver to keep it.

                That's the outcome of the line of questioning I'm wanting.

                Best,
                Doctor E. Vile
                Doc,

                The way you break things down and get into the actual language of
                our prospects, has made me think that keywords can be looked at
                in three major categories:

                The words the prospects use to search

                The words they are using when they buy

                The words they use to describe the relief provided after the sale,
                or after implementation

                Then it seems you could use this data in the campaign, web content, sales sieve...

                Then derive more data for CRO


                Dan
                Signature

                "If you think you're the smartest person in the room, then you're probably in the wrong room."

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                • Profile picture of the author savidge4
                  I have refered to it before but the 3 category of terms that i look at as the "Sales Process" are "looking" ( widgets ), "review / compare" ( red widgets vs blue widgets ) and "purchase" ( cheap blue widgets )


                  Originally Posted by bizgrower View Post

                  Doc,

                  The way you break things down and get into the actual language of
                  our prospects, has made me think that keywords can be looked at
                  in three major categories:

                  The words the prospects use to search

                  The words they are using when they buy

                  The words they use to describe the relief provided after the sale,
                  or after implementation

                  Then it seems you could use this data in the campaign, web content, sales sieve...

                  Then derive more data for CRO


                  Dan
                  Signature
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                • Profile picture of the author ewenmack
                  Originally Posted by bizgrower View Post

                  Doc,

                  The words they use to describe the relief provided after the sale,
                  or after implementation

                  Dan
                  Dan, great obversation.

                  One of the biggest gaping holes in marketing
                  is for the prospect to feel he or she is understood.

                  How they describe their bad and good experiences
                  and pass it on in their words gives you trustworthiness.

                  And that you can't buy.

                  Best,
                  Doctor E. Vile
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                  • Profile picture of the author sdentrepreneur
                    I think I am going to add a line or two, explaining how I can show them trackable results from my marketing efforts.


                    Originally Posted by ewenmack View Post

                    Dan, great obversation.

                    One of the biggest gaping holes in marketing
                    is for the prospect to feel he or she is understood.

                    How they describe their bad and good experiences
                    and pass it on in their words gives you trustworthiness.

                    And that you can't buy.

                    Best,
                    Doctor E. Vile
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                    • Profile picture of the author savidge4
                      The way I see it.. Trackable is ACCOUNTABLE.. how many in the internet marketing game can honestly say that? Its brings your game up a notch, and increases your services value.
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                      • Profile picture of the author sdentrepreneur
                        I agree, for each Social Media Platform and Google Brand Pages, I can show the client trackable results.
                        Facebook Insights, Twitter Analytics, Yelp reporting and Google Insights and Analytics.


                        Originally Posted by savidge4 View Post

                        The way I see it.. Trackable is ACCOUNTABLE.. how many in the internet marketing game can honestly say that? Its brings your game up a notch, and increases your services value.
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                    • Profile picture of the author ewenmack
                      Originally Posted by sdentrepreneur View Post

                      I think I am going to add a line or two, explaining how I can show them trackable results from my marketing efforts.
                      Your next step is to reverse the readers risk.

                      Whether he phones, emails or self books on your calander,
                      he wants to know his time isn't going to be wasted.

                      He may be willing to give you 10 minutes max
                      on first contact, so that needs to be said.

                      He wants to know what's going to happen in those
                      10 minutes.

                      He wants to know that 10 minutes is going to be
                      more valuable than what he could be doing.

                      Ideally have a penalty to you if he feels his time
                      is wasted.

                      Have a qualification criteria laid out who this is not for
                      so you have qualified leads coming in.

                      From attraction thru to being very clear as to what
                      takes place after the response.

                      I feel that the whole process hasn't been mapped out yet.

                      Best,
                      Doctor E. Vile
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                      • Profile picture of the author sdentrepreneur
                        Still working on process, plus I might have some sales girls setting meetings for me. I'm a closer....

                        I did create a new flyer though, better graphics. Will post shortly

                        Originally Posted by ewenmack View Post

                        Your next step is to reverse the readers risk.

                        Whether he phones, emails or self books on your calander,
                        he wants to know his time isn't going to be wasted.

                        He may be willing to give you 10 minutes max
                        on first contact, so that needs to be said.

                        He wants to know what's going to happen in those
                        10 minutes.

                        He wants to know that 10 minutes is going to be
                        more valuable than what he could be doing.

                        Ideally have a penalty to you if he feels his time
                        is wasted.

                        Have a qualification criteria laid out who this is not for
                        so you have qualified leads coming in.

                        From attraction thru to being very clear as to what
                        takes place after the response.

                        I feel that the whole process hasn't been mapped out yet.

                        Best,
                        Doctor E. Vile
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  • Profile picture of the author vndnbrgj
    How do you get the results?

    Lmao! So people are so arrogant and pig headed in their beliefs it's ridiculous.
    People have been promising benefits and results forever. I'm sure Yellow Pages still preaches it.

    You're right. I do care about results. 100%.
    However, I want to know how you are going to get me results and how you are going to verify that those results came from you.

    I don't want to hear, I'll get you results. Stand in line with all the other idiots, because I won't buy it. Literally.
    That doesn't mean that you have to go to the other end of the spectrum and tell me how you are going to build 15 Web 2.0's, start acquiring expired domains to build a PBN, order content from some third world country, etc.

    Just say, I have been working in the industry for several years, and this is what I have found. By doing X, we should expect to see a XX% increase in..... within the next ..... days. Guaranteed.
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  • Profile picture of the author bizgrower
    As the decision maker for my hotel, if I hire someone to do my internet marketing,
    I want the cha-ching. I also want to know which channels should be stopped because
    they are not worth it, or tweaked and experimented with because they might be worth it.

    Somewhere in getting me to hire you are going to have to show me enough - not the play
    by play of your "hows" - but enough substance to show me that you know what you are
    doing, have methods than can be verified and will fit the persona I have for my hotel, and
    have reports I can look at and agree that xyz channel should be dropped. (Even if xyz
    channel is "only" $1200 per year plus time to use it.)

    Currently, for example, I'm the one messing with TripAdvisor. Up until now, the paid
    business listing is not worth the $185 per month. Recently, however, they started TripConnect,
    a pay per click feature where I compete with expedia.com and booking.com, etc. If I
    beat the expedias of the world and don't have to pay them commission, it could be very
    worthwhile.

    ----

    As a buyer, several times over, of HVAC for the hotel and for homes I've owned, you better
    show me that it really is time to replace the unit, that you know how to accurately calculate the
    right CFM or BTU for the space and therefore the unit recommended, other considerations for
    the space and location, that you'll pull the permits needed and meet code, and provide the
    most efficient unit....

    Of course, you as a seller are going to do something to get my attention in the first place, but
    there will be substantial discussion with me, and research and comparison by me.

    As a seller of anything I've ever tried to sell - homes, mortages, web services, I've noticed that if
    people have been around the block a time or two, they are going to want to know that there is
    substance behind the offer and that things were/are done well. (In my first fix and flip home, I
    cut corners on the new gas furnace installation - not to code, it should have been dropped into
    the crawl space.. A couple of prospects noted that. Never will I do something that cheap and
    potentially dangerous again.)

    end rant LOL


    Dan

    PS - When I was doing web services in '07, I had some prospects who were real estate agents.
    Even the gatekeeper knew they were always talking about clicks, page views, pay per click, etc.
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  • Profile picture of the author Jonwebb
    Originally Posted by sdentrepreneur View Post

    I am working on a Sales Letter for Social Media and Local Business Marketing. Something that can be printed up or emailed to prospective business owners. I am looking for some feedback and input, thanks in advance Warriors !!!!

    https://www.scribd.com/doc/263554129...es-Letter-2015
    My first question is why not post this in the copywriting section?

    Next, as a owner, I don't want to hear that noise, about geo this or seo that, I want to hear about how it can drive more leads into my business.

    Also instead of a traditional headline, try a grabber. Like placing a dollar At the top of the page. Then go straight into your lead.
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    • Profile picture of the author sdentrepreneur
      I have actually tried the Dollar Bill image before, even put real bills in direct mail campaign to Plastic Surgeons.

      I agree, focus more on Lead Generation and Getting New Clients.

      In this forum, because this is Offline Marketing and getting better feedback than the Copywriting Forum.

      Originally Posted by Jonwebb View Post

      My first question is why not post this in the copywriting section?

      Next, as a owner, I don't want to hear that noise, about geo this or seo that, I want to hear about how it can drive more leads into my business.

      Also instead of a traditional headline, try a grabber. Like placing a dollar At the top of the page. Then go straight into your lead.
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      • Profile picture of the author Jonwebb
        Originally Posted by sdentrepreneur View Post

        I have actually tried the Dollar Bill image before, even put real bills in direct mail campaign to Plastic Surgeons.

        I agree, focus more on Lead Generation and Getting New Clients.

        In this forum, because this is Offline Marketing and getting better feedback than the Copywriting Forum.
        I still use real cash as my grabbers

        " a penny for your time" penny glued to the top of the page.

        how were your results With the grabbers?
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        • Profile picture of the author sdentrepreneur
          I only sent those to 20 Plastic Surgeons, I got 3 meetings and 1 client at $1,500 a month. Got a good ROI on that one !!!


          Originally Posted by Jonwebb View Post

          I still use real cash as my grabbers

          " a penny for your time" penny glued to the top of the page.

          how were your results With the grabbers?
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          • Profile picture of the author ewenmack
            Originally Posted by sdentrepreneur View Post

            I only sent those to 20 Plastic Surgeons, I got 3 meetings and 1 client at $1,500 a month. Got a good ROI on that one !!!
            Did you do a follow up phone call with them all?

            Did you send it in a envelope with the surgeons name on it?

            Congrats James.

            Best,
            Doctor E. Vile
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  • Profile picture of the author Rinascita
    Hi, James. I am apologies, i did not read every answer, but i want to share with you how i write offers.
    First, i open site of my future client and explore site, then explore Linkedin page and Facebook page, Instagram. Doing this i understand what really need this company. it takes me for about 1 hour to read and compose perfect offer. Because, as for me, when i see on my email 100+ almost the same offers from other agencies or people, i delete it.
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