I guess there was a WSO about selling B2B leads to business who sell big stuff like pipes or marble, etc. I try to gather as much as possible information on how to set up a lead gen WP site, what content to populate it with, how to do SEO, etc.. The reason I ask is that I know there're thousands of highly competitive markets online where companies are craving for more local/international leads. And most of them have crappy sites without any SEO or actually a decent online presence. SERPs for these industry keywords are mostly news or scientific documents on these industry theories.
I know I want to understand a very broad question, but I would appreciate your ideas or feedback. Thank you all!