the ad is for.
This is so important because the reader at first glance knows it's about him or her,
therefore you've grabbed their attention.
You can transfer the headline structure over to your
product or service so it pulls your ideal client to you.
By doing this you aren't giving out benefits or promises which
mostly fall on deaf ears today due to trust being broken by so many people.
This "old" method is the antidote for today's market.
Read, implement and report back your results.
Doctor E. Vile