In my "real job", I'm a manufacturer's rep for commercial roofing. I basically sell commercial roofing products to distributors who in turn sells those products to roofers.
I want to be able to get leads for the roofers so they'll purchase more of our products from the distributors. One of our ideas is to offer free roof inspections for building owners. Then have one of our roofers visit the building, do a quick inspection, and give them a proposal on what needs repaired.
I could certainly do the typical cold calling of building owners, but it can be difficult to find the actual building owner or the person in charge of the roof maintenance. Plus I have 100 other things I need to do every day as well. So I'd like to get them to start calling me instead, or go to a website to fill in their info and make an appointment for the free inspection.
Now, with all that being said, how would you guys go about capturing building owner leads? And "building owners" could be anyone owning restaurants, strip malls, gas stations, large malls,apartment buildings, etc.
Thanks in advance for your ideas.