Controlling the prospecting process with cold calling
Here are the contact's:
1st contact - First phone call - 30/04/15
2nd contact via email same day
3rd contact - 05/05/15 - Was in a meeting
4th contact - 08/05/15 - Said it was a bad line, not now, then it went dead
4th contact - 08/05/15 - Sent email to confirm and ask for a time
5th contact - 14/05/15 - Google Adwords Chat
Call 1, ask for name but found out it was him I on the phone. Had our little chat but he was busy and asked to send email. Didn't give me chance to qualify
Call 2, Sent email after the call
Call 3, he was in a meeting and said he would email - Sounded abit annoyed
Call 4, Follow email to suggest a time.
Call 5 today, he basically said "I haven't replied, which means I'm not interested" He was definitely annoyed with my persistence!
My reply was, "well Franc, you didn't say yes or no to furthering our contact, which was why I called. When we first spoke you showed interest but we never did get down to whether I can help. My aim today is not to sell, it's to find out what you need because we still don't know that. This is so you can say yes or no after you've had a chat with me.
( I sense he was still annoyed of my calling but I could feel he understood my point that I have nothing to sell yet. He did say something along the lines of not wanting to work with someone who keeps calling...)
Why don't we schedule a time to do that? He then said "fine, lets do it now 5 mins"
He qualifies on
Budget - I said the pricing but I didn't confirm if this would fit, stupid of me. There was no pricing objection but that could change on the next call. My fault
Authority - He makes decision
Need - Has the problem and wants more traffic
Timing - To talk in June when his new site is up.
He's 90% qualified but I feel the next few weeks might give him time to change his mind oh well. We'll see.
The point I'm making here is not taking no for an answer (first few times). I had to bust through his reasons why not to talk and why he should talk with my reason. Always be the last person to ask a question.
Result - Pushed the sale lead through the next stage of the sales process from qualifying to pretty much presentation and closing on the next call.
I have little experience dealing with annoyed leads but I think that went well.
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eccj -
Thanks
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