I was called in to help with the marketing of a business
because he knew I had success in that market... in general.
It would be easy to use the same message in his market,
however it would fail.
Because he has a much smaller and very well defined list of prospects,
they don't match the same prospects I had the experience with.
In some situations you can use the same message in a different location
and in a market that has the same attributes as you've came out of,
however you don't make that call until you found out what is their
Tipping Point which motivates them to take action.
Never assume your market is the same as another,
because if you do, you've left your message to chance.
Doctor E. Vile