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Need a Brand name for Sparkling wine

by Nobbie
4 replies
Sales of Prosecco sparkling wine throughout the World have risen by an astounding amount in the last year.The success of Italy's prospering export has been causing a stir between publicans and Prosecco DOC Consortium with them placing this Prosecco sparkling wine and serving it on tap.They wish to protect the name whilst selling it only in a bottle.
Prosecco is registered as a "Protected Designation of Origin (PDO), a status it was granted in 2009.This means the name "Prosecco" cannot be used as a Brand on our sparkling wine on tap, even though the wine we would be supplying on tap is exactly the same as the Prosecco in a bottle.
The practise of serving "genuine" Prosecco on tap arguably does not mislead the consumer in respect of the origin of the product, nor does it involve serving an imitation wine that exploits the reputation of the protected Prosecco name.
So looking for a name or Brand for our sparkling "Prosecco" wine, which we are unable to use, that may come from Italian origin.Frizzenti is a Brand already in use.
Many thanks in advance.
Nobbie
#brand #branding #product launch #sparkling #wine #wine on tap.
  • Profile picture of the author VinMarketer
    First consideration is what "tap" means to the sparkling wine consumer, and if there are any negative conotations. Tap for beer is good, and we all enjoy a frothy mug, but we usually tip a sparkling wine flute on its side to preserve the bubbles. So, how does tap help the consumer...maybe it's free flowing or never ending? Like a spring?

    Flowsecco maybe

    Send me a PM to discuss more. Branding new wines and blends is one our coe services.
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  • Profile picture of the author savidge4
    Have you consulted council on this? I mean Guinness beer as an example has PDO status and it uses the same name be it a bottle or a can or on tap. There is something amiss here.

    Originally Posted by Nobbie View Post

    Sales of Prosecco sparkling wine throughout the World have risen by an astounding amount in the last year.The success of Italy’s prospering export has been causing a stir between publicans and Prosecco DOC Consortium with them placing this Prosecco sparkling wine and serving it on tap.They wish to protect the name whilst selling it only in a bottle.
    Prosecco is registered as a “Protected Designation of Origin (PDO), a status it was granted in 2009.This means the name “Prosecco” cannot be used as a Brand on our sparkling wine on tap, even though the wine we would be supplying on tap is exactly the same as the Prosecco in a bottle.
    The practise of serving “genuine” Prosecco on tap arguably does not mislead the consumer in respect of the origin of the product, nor does it involve serving an imitation wine that exploits the reputation of the protected Prosecco name.
    So looking for a name or Brand for our sparkling “Prosecco” wine, which we are unable to use, that may come from Italian origin.Frizzenti is a Brand already in use.
    Many thanks in advance.
    Nobbie
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    Success is an ACT not an idea
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  • Profile picture of the author gemmom24
    I can think of a dozen ideas, but most copywriters don't work for free.
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  • Profile picture of the author Barry Unruh
    Is this a drive by shooting?

    This exact same post can be found on two other forums.
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    Brain Drained...Signature Coming Soon!
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