What can you sell as an Offline Consultant? What do you sell?

ueed

9 years ago

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misc92 9 years ago

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- animal44 9 years ago
  
  Originally Posted by misc92
  
  Ill take a look at that book.
  
  Would u mind sharing whats your portfolio of services so i can compare to mine?
  
  He's a spammer. Reported.
  
  Thanks
  
  Signature
  
  People say nothing is impossible, but I do nothing every day.
  What I do for a living
  
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animal44

9 years ago

We evolved from SEO Consultant to Online Marketing Consultant to Marketing Consultant.
We now do:
Customer Reactivation - This was the first non-online specific service we offered and the ROI was far higher than SEO and results are more or less instant.
Joint Ventures - Customer reactivation is a type of JV, so this was a natural progression. Again very high ROI and can bring in cash very quickly.
USP Preparation - This followed on from the previous two. Increasing conversions by targeting your message is very effective and can result in a very high ROI. Integrating this into existing marketing can double (or more) sales.
Newspaper Ads - We convert a clients display ads into direct response advertorial ads. Again results can be spectacular.
Press Releases - To real newspapers. Again high ROI.
Direct Mail: Believe it of not, there are many companies who conduct their business offline.
We don't bother with SEO, Social Media (except video), or any of the other items you mention.

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misc92

9 years ago

Originally Posted by animal44

We evolved from SEO Consultant to Online Marketing Consultant to Marketing Consultant.
We now do:
Customer Reactivation - This was the first non-online specific service we offered and the ROI was far higher than SEO and results are more or less instant.
Joint Ventures - Customer reactivation is a type of JV, so this was a natural progression. Again very high ROI and can bring in cash very quickly.
USP Preparation - This followed on from the previous two. Increasing conversions by targeting your message is very effective and can result in a very high ROI. Integrating this into existing marketing can double (or more) sales.
Newspaper Ads - We convert a clients display ads into direct response advertorial ads. Again results can be spectacular.
Press Releases - To real newspapers. Again high ROI.
Direct Mail: Believe it of not, there are many companies who conduct their business offline.
We don't bother with SEO, Social Media (except video), or any of the other items you mention.

Thank you for your reply. Are you mainly working with physicians of some kind? I ask because of your focus on re-activations which tend to be needed in businesses based in recurring clients.

Regarding Online Marketing. Why are you guys no longer offering it, is it purely based on a ROI matter?

Thanks
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animal44

9 years ago

Originally Posted by misc92

Are you mainly working with physicians of some kind?

No, no physicians on our customer list...

Originally Posted by misc92

I ask because of your focus on re-activations which tend to be needed in businesses based in recurring clients.

Not necessarily. There are a lot of businesses who could sell more stuff to their existing customers. Few do. And those that try, often don't do it very well. JVs are a natural extension to allow one product businesses to sell more to their existing customers.

Originally Posted by misc92

Regarding Online Marketing. Why are you guys no longer offering it, is it purely based on a ROI matter?

Certainly we want to give our customers the best ROI, however, the other side is my ROI. I don't want a full time job. I want a lifestyle business. I can make more money in a shorter time doing JVs etc than I can with SEO. And I need less support staff.

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eccj

9 years ago

Originally Posted by animal44

No, no physicians on our customer list...

Not necessarily. There are a lot of businesses who could sell more stuff to their existing customers. Few do. And those that try, often don't do it very well. JVs are a natural extension to allow one product businesses to sell more to their existing customers.

Certainly we want to give our customers the best ROI, however, the other side is my ROI. I don't want a full time job. I want a lifestyle business. I can make more money in a shorter time doing JVs etc than I can with SEO. And I need less support staff.

So you are setting your clients up with JV's or doing JV's with your clients?

Sounds interesting.

Thanks

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misc92

9 years ago

Originally Posted by animal44

No, no physicians on our customer list...

Not necessarily. There are a lot of businesses who could sell more stuff to their existing customers. Few do. And those that try, often don't do it very well. JVs are a natural extension to allow one product businesses to sell more to their existing customers.

Certainly we want to give our customers the best ROI, however, the other side is my ROI. I don't want a full time job. I want a lifestyle business. I can make more money in a shorter time doing JVs etc than I can with SEO. And I need less support staff.

Nice, i would label it as a Cross Sales Broker, or JV broker.

Good line of business

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animal44 9 years ago

Originally Posted by eccj

So you are setting your clients up with JV's or doing JV's with your clients?

I mostly broker JVs between two (or more) clients.

I just did a JV with a client to attract people to my paid workshop on release of my marketing roadmap. So I do use them to get clients as well...

Originally Posted by misc92

Nice, i would label it as a Cross Sales Broker, or JV broker.

I avoid labels as people tend to put you into a slot based on their past experience. My business cards don't have a job title. I don't think anyone has ever asked me my job title when I've been pitching to them...
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- misc92 9 years ago
  
  How about we get more replies.
  
  All it takes is a copy/paste from your webpages offerings tab
  
  Thanks
  
  1 reply
  
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  Barry Unruh 9 years ago
  
  Originally Posted by misc92
  
  All it takes is a copy/paste from your webpages offerings tab
  
  More often than not, I end up doing things for clients that are NOT listed on my site.
  
  I sit down with them, discuss what they want to accomplish, and then we create a plan.
  
  Of course, most of my offline clients are in my geographic location, so I can do that.
  
  Thanks
  
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Jason Kanigan

9 years ago

Other possibilities not yet listed:

Positioning
Copywriting
Funnel Design
Client Reactivation
Pricing Analysis
Process Re-engineering

These require skill and are not for beginners, though.

People are probably reluctant to copy-paste as you suggest because that would be self-promotion.

[ 1 ] Thanks
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misc92

9 years ago

Originally Posted by Jason Kanigan

Other possibilities not yet listed:

Positioning
Copywriting
Funnel Design
Client Reactivation
Pricing Analysis
Process Re-engineering

These require skill and are not for beginners, though.

People are probably reluctant to copy-paste as you suggest because that would be self-promotion.

Thanks Jason. I think most us would be understanding that isnt self-promotion due to the nature and topic of the thread. They should post em!

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Jason Kanigan 9 years ago

Originally Posted by misc92

Thanks Jason. I think most us would be understanding that isnt self-promotion due to the nature and topic of the thread. They should post em!

It's the mods who ultimately make that kind of decision, however.
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Freebiequeen1999

9 years ago

I would prefer not to reveal my own secrets.. don't you all pay money to learn "how to"?

I do agree that some things take skill, artistic talents, not just trying to find some one to do your work for five bucks.

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misc92

9 years ago

Originally Posted by Freebiequeen1999

I would prefer not to reveal my own secrets.. don't you all pay money to learn "how to"?

I do agree that some things take skill, artistic talents, not just trying to find some one to do your work for five bucks.

You are an average dude, your secrets are worth nothing.

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ewenmack

9 years ago

Quote:"What can you sell as an Offline Consultant?"

Consulting.

Everything others have mentioned are services other than consulting.

Pure consulting is where you get paid for your knowledge,
not the implementation of it for your clients.

Big difference that most people miss.

Best,
Doctor E. Vile

Thanks
1 reply

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eccj

9 years ago

Originally Posted by ewenmack

Quote:"What can you sell as an Offline Consultant?"

Consulting.

Everything others have mentioned are services other than consulting.

Pure consulting is where you get paid for your knowledge,
not the implementation of it for your clients.

Big difference that most people miss.

Best,
Doctor E. Vile

This is true.

Sometime when you perform a service really well and prove to others that you are business savvy, you get consulting gigs.

It happened to me about a year and a half ago. I was helping another agent sell insurance to a man and we were helping him with his business succession plan. Well he decided that he was going to start paying me every month to be a consultant as a part of his plan and to write me into his succession plan to consult his wife and son. It doesn't get much better than that.

That is why I told someone in another thread to eat where the business owners eat breakfast. Those conversations will lead to business. It may be that the guys are talking about marketing that day and you say you have had good luck with direct mail. There is a good chance that they will pay for your knowledge or will do business with you in your primary role.

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Freebiequeen1999 9 years ago

Originally Posted by misc92

You are an average dude, your secrets are worth nothing.

HaHa....I am not a "dude" and I don't consider myself average

I do find this thread funny where someone is telling us to copy and paste our list from our own websites
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mak25 9 years ago

Originally Posted by misc92

You are an average dude, your secrets are worth nothing.

So is your signature dude. SMH

Freebiequeen1999 offers a lot of insights and help.
- [ 1 ] Thanks
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clockface

9 years ago

do not bother with S.E.O.. You are chasing your tail. Much better options for real businesses with high profit margins.

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Glad Warrior

9 years ago

Clients buy your confidence. They are not interested in any SEO, SMM or PPC.

They get pitched by SEO firms 5 times everyday.

Get to know their real pains.

What keeps them awake at night? Listen to their story.

Before closing clients, I visit at least 3 times to my client's office and ask questions.

I interview them, you are the BOSS here!

Ask them "how did you get started in this business"?. They will show you everything you need to close them as a client.

I have a set of 25 questions which makes the job a lot easier for me. It's a PROCESS!

You ask these questions --> They reply with their pains and problems they are facing in their business --> You go back and create a business blueprint explaining solutions --> Come back to client's office, show them the solutions --> Tell them your fee $2,000 upfront and $500/m or whatever and SHUT UP --> They think for 5 minutes, don't say a word right now --> They will reply (95% of the times),so when are we starting?.

-Shoaib

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What can you sell as an Offline Consultant? What do you sell?

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